PRSA California Capital Chapter’s Post

Discover how communicators feel about the increased threat of deepfakes and fake news in the new Notified/PRWeek report. You'll learn tips on how to stay ahead of the evolving #PR landscape and build lasting trust. Download now: https://ow.ly/bZMm50SOvsx #Trust #PublicRelations #Communications

Ever find yourself securing great coverage, only to hit a dead end when it comes to figuring out the impact it actually had? It’s not always easy to quantify the results of your hard work in tangible ways. That’s where PR clippings come in. (Cory Plachy, Convoso) https://hubs.ly/Q02rfmSH0 #PR #MediaMonitoring #PRclipping #PRtips

Whether you're a seasoned #PR pro or just starting out, boost your chances of getting the coverage you deserve. Discover how to catch a reporter's attention with these proven tips: 🎯 Focus on the needs of readers ✅ Start with the benefits, then explain the features 💥 Cover the impact vs. the event Learn more: https://ow.ly/Sx2650TGZ5V #PublicRelations #PressRelease #MediaRelations

📢 Another quarter, another Qwoted Top 100 ranking for the superstar, Media Relations Strategist Ally Dyck! 🥇https://lnkd.in/eX6KQpQW Qwoted Top 100 in PR is a quarterly ranking of the best agency and in-house communication professionals in the industry. 💡The rankings are based on the following factors: - Response speed to Reporters - Number of positive interactions/conversations between PRs and Reporters - Reporter Ranking - Hit rate of pitches to positive replies from media. Discover the cutting-edge insights that make Ally a true standout in the industry. Check out her blog, where she highlights the benefits of reactive Digital PR, and learn why this strategy is essential for any forward-thinking digital marketing plan: https://lnkd.in/eW8f9E6e

Trust is becoming increasingly scarce in the media industry due to the rise of fake news and misinformation. Sending press releases or generic pitches is no longer enough. The real focus must be on nurturing relationships grounded in credibility, Tips here. (@nahlawrites) https://hubs.ly/Q02QJBrv0 #PR #MediaRelations #PostTruth #PRtips

Each one teach one, sisters! What thoughtful insights did you wish you knew when you started out in the #PR industry? What advice would you pass down to the next generation? Let us know in the comments below! 👇🏾 #PRAdvice #PublicRelations #BlackPRGirlMagic™ #publiSIS™ #BPRGM™

ICYMI: There's a fresh blog up on our "Juxt Some News" page that is all about the perks of #PR for #smallbusinesses and #nonprofits. Check it out!

It's our duty as #communicators to prepare our workplace culture with information and resources to help them navigate their jobs, teams, and performance and that includes navigating what's going on in the greater society. People bring all of it to their jobs every day. But when U.S. organizations say nothing when there's something as impactful as the U.S. election, it can feel gaslight-y to employees. Most organizations traditionally start with the default of not saying anything about social issues and have to be convinced or pressured to say something which often leads to performative communications. This approach is outdated and does not serve employees who are asking for acknowledgement and guidance when something's hit the fan. Civility, respect, and appreciation - not polarization - around differences is needed. It's time we build the skills to flip the script and set our default to saying something using criteria that will help guide what, when, who, and how we say something. Doesn't meet the criteria? Then we don't say anything, but let's not start there. This was an impetus for The DEPTH Model introduced in The Conscious Communicator: The fine art of not saying stupid sh*t. Mike Klein FIIC, FCSCE, SCMP and I collaborated on this article talking about seeding civility in the workplace which starts with acknowledgment as the U.S. heads towards the November election. Mike even drafted an acknowledgment for you to start from in the article. Thank you Mike and thank you Strategic for publishing to amplify and support communication professionals. #InternalCommunications #EmployeeCommunications #DEICommunications

Your very first weekly PR Spark by The Conversationist has rolled out. Swipe and explore the updates you need to know first. Read the full blog post at the link below: 🔗 https://lnkd.in/dmy3k2nH #theconversationist #commtech #pr

You probably find yourself juggling lots of competing tasks and deadlines or maybe you procrastinate and find the work keeps stacking up? We will teach you tips to manage your workloads and time.Register your interest below- https://bit.ly/3LP4Opm #pr #comms #media #newskills