PRSA California Capital Chapter’s Post

I cannot believe that it has been a year since I began my career in Marketing! 2023 has flown by and I have learnt so much (from the BEST Rachel Hill)! I am excited for what the future holds and the opportunities to create even more memorable campaigns! Here's to another year of making marketing magic happen✨ #marketing #growth #professionaldevelopment

Fact attack! 🎾The average U.S. corporate board is only 12% diverse. 😳That’s right, the average U.S. corporate board is 88% white. And yet: 🎾Ethnically diverse boards are 13% more profitable than boards that aren’t. Having a diverse board isn’t just the right thing to do, it's the profitable thing to do. Seems like a grand slam but there’s a learning curve. The proof is in the profits. E.L.F. BEAUTY has had 20 consecutive quarters of net sales growth and has a Board of Directors composed of 2/3 women and 1/3 diverse. We are 1 of only 5 public consumer companies that has grown for 20 straight quarters and averaged at least 20% sales growth per quarter. Join us in our mission to Change the Board Game as we work to create a more inclusive and equitable future for all. For more hard-hitting facts served by BJK herself, and info on how we're teaming up to bring more diversity to US corporate boards, go to: https://lnkd.in/gatQrB4F

e.l.f. stands for every eye, lip, and face, even in America’s corporate boardrooms. E.L.F. BEAUTY is only one of four companies who have a board of directors that is two-thirds women and one-third diverse. We think it’s about e.l.f.ing time to “Change the Board Game.” A diverse board not only ensures companies reflect the diverse communities they serve, but it’s also a proven metric to increase the bottom line. And what company doesn’t want more profit? We are taking action to “Change the Board Game,” and helping women and diverse candidates take a rightful seat at the table. We’re kicking things off teaming up with the NACD (National Association of Corporate Directors) and sponsoring 20 brilliantly talented and diverse candidates to enter their “Accelerate Program,” designed to give board-ready candidates the connections, networks, know-how and opportunity they need to join corporate boards across the country. And we’re not stopping there. Stay tuned for big things to come. Tag someone you think is board-ready in the comments (tag yourself if that “someone” is you!), and let’s change the board game together.

How do you affect organisational culture on DEI through communication? I was delighted to present on the topic at the DEI Global Insight Conferences in London last week. We looked at the challenge in three specific ways: Audience: you’re not communicating into an echo-chamber. For DEI comms to work, you have to face up to a potentially hostile crowd. Reach: your biggest challenge is getting to those off-grid, especially if they’re displaying the the behaviour you need to address. Tone: as such, you need to think hard about ’message’. A potentially hostile audience in hard-to-reach places is going to need some convincing to get onboard We discussed this in the context of our award-winning work with the College of Policing. You can find more about that here https://lnkd.in/d3Gk2998 Do get in touch if you’d like to discuss our offer on DEI comms in more detail - we’d be happy to talk it through at hello@bluegoose.co.uk #employeeengagement #DEI #culturechang

From sports achievement and political stardom to stellar service in corporate boardrooms like Dillard's Inc., Paycom, CSX and ITC Holdings Corp., J.C. Watts shares the elements of an approach that has made him America’s top value-creating director (with an impressive 39.9 percent median TSR, outpacing corresponding industry peers by 15.3 percent.) His bottom line: ‘If there’s no integrity, strategy doesn’t matter.’ Part of a joint project from Corporate Board Member and AlixPartners.

When I first started in the Industry, speaking on stage was about credibility and content to deliver. Nowadays, it's all paid but these stage topics' popularity has decreased too. I guess everyone is looking for the right business model. Yet, it shouldn't be at the cost of poor content or such only purposed to sell. We used to be way more creative 😁 Which are the conferences you are going to after the summertime? #clinicaltrials #clinicalresearch #conferences

We're hosting our very own Affinity Trust Star Awards this week 🌟 There are so many incredible team members who embody our values and deliver exceptional support, so here's our opportunity to celebrate them. This year, we're introducing six new categories👇 🔹 Your Life Your Way – people who listen, learn, and build on the strengths of the people we support to deliver high-quality person-centred outcomes. They support and encourage growth, independence, and empowerment of others. 🔹 Giving Our Best – people who take responsibility and go above and beyond to achieve great things. They consistently aim for the highest quality and set a positive example for others to follow. 🔹 Working Together – people who are open, trustworthy and work collaboratively with others to the benefit of others. They promote inclusivity and embrace different perspectives to create a welcoming environment. 🔹 Having Courage – people who have been creative, tried new things, and adapted well to change. 🔹 Making it Possible – Teams who live our values and represent the best of Affinity Trust. 🔹 People at the Heart – nominations from people we support and their families. We're so excited to celebrate those who make a difference. Sarah Wight Andrew B.

This week Wealth Solutions Report honors our latest group of Pathfinder Awards winners in celebration of Black History Month, bring you insights on marcoms and more: We name the Top Black Industry Leaders of 2024 as the latest in our Pathfinder Awards series. We bring the voices of Pathfinder winners to you: ◦ Delvin Joyce, discusses financial literacy and serving minority markets ◦ Lazetta Rainey Braxton, describes how the wealth management industry must develop ◦ Edward Walters recounts successful DEI initiatives ◦ Chloé A. Moore, discusses internships changing the industry In our weekly Deals & Recruiting Roundup our newest Recruiter Of The Month is Tony Montanari, of Prospera Financial Services, and we cover Smarsh, Dynasty Financial Partners, STRATOS Wealth Partners and AlTi Tiedemann Global. This month’s Marcoms Roundtable covers the rapid change and future evolution of marcoms, with Jimmy Moock, Megan Carpenter and Nicole Hakimi. Tolerisk’s Mark Friedenthal makes the case for routine financial checkups with holistic risk reviews. Smarsh completes its acquisition of TeleMessage, a Smarsh Company, with comments by Goutam Nadella, Kim Crawford Goodman and Guy Levit STRATOS Wealth Partners recruits Pettinelli Financial Partners from Osaic’s Royal Alliance, with comments by Charles Shapiro, Dennis Pettinelli and Jon Pettinelli. READ THE LETTER: https://lnkd.in/e_RkaXv5  #WSRPathfinders #BlackHistoryMonth #WealthManagement #FinancialAdvisors  

One step forward two steps Black? We want to hear your experiences of what it’s like to be Black in PR and comms today. Together with PRWeek UK and Opinium, we are opening our One Step Forward Two Steps Black survey to uncover inequity where it exists, recognise successes in creating a diverse pipeline and retaining talent, and crucially - to provide a benchmark for the industry to make change. The inaugural One Step Forward Two Steps Black survey in 2020 found that almost half of Black communication professionals had never received an internal promotion, with talent having to move to a different agency or company to rise up the ranks.  Has progress been made? Are you having a more equitable experience? Are you being hired, recognised and rewarded for your contributions? We need to know so we can shape recommendations to drive change. The anonymous survey takes just 6 minutes to complete. Complete the survey here: https://lnkd.in/eM--X-Fs Kamiqua Lake (nèe Pearce) Founder of UK Black Comms Network says "As the old adage goes: what gets measured gets improved. The industry's focus continues to be on attracting Black talent into entry level roles. We want to understand what progress our industry is making on this and how organisations are rewarding Black talent within their companies."   You can read more in PR Week here: https://lnkd.in/ewPJbcE4 Special thanks to Eliza Wiredu Rhoneece Patterson Priya Minhas

Exciting news for TPI!