The mobile gaming industry, boasting billions of players and revenues, is led by SayGames, Voodoo, and Madbox in 2023. These publishers are known for their addictive hypercasual games, which are easy to play, and monetized through ads and in-app purchases.
SayGames topped the list with a revenue of ~$34.8 million. Their success is attributed to data-driven strategies, creative talent, and user feedback.
Voodoo, with a revenue of ~$34.6 million, focuses on creating simple, fun, and viral games that appeal to a wide range of players.
Madbox earned ~$22 million and is known for innovative games that challenge genre conventions.
These three publishers have dominated the hypercasual market in 2023, thanks to their ability to produce high-quality games at a fast pace, optimize their monetization strategies, and leverage their cross-promotion networks.
Which of these publishers has won your heart? Share your thoughts below!👇