Want to know a dirty little secret from the market research industry? Most global studies are useless. Okay, not entirely useless. But comparing across cultures can get ugly fast. The truth is, people from different countries and cultures perceive and respond to scales differently, and simply comparing them side-by-side is missing half the picture. Our advanced analytics and AI teams, led by Rob Kaiser, have figured out a few ways to fix for this. Read more about how to have meaningful global KPIs here: #globalresearch #marketresearch #brandtracking https://lnkd.in/eD-Vi35K
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Clients doing international work have come to us for years, asking us to help with issues in cross-cultural scale use differences. Often, this is after the data has been collected. We do have ways to help. We can do even more when we plan on dealing with these issues head on. PSB Insights leads here with innovations you won't find at other places. There are even some simple things we can do. The two-step rating we talk about in the linked piece is something you can do right now without engaging with PSB (though we would love it if you did).
Want to know a dirty little secret from the market research industry? Most global studies are useless. Okay, not entirely useless. But comparing across cultures can get ugly fast. The truth is, people from different countries and cultures perceive and respond to scales differently, and simply comparing them side-by-side is missing half the picture. Our advanced analytics and AI teams, led by Rob Kaiser, have figured out a few ways to fix for this. Read more about how to have meaningful global KPIs here: #globalresearch #marketresearch #brandtracking https://lnkd.in/eD-Vi35K
How to Have a Meaningful Global Research Study - PSB Insights LLC
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Senior Executive & Advisor to CxOs on Futureproofing your Workforce and Next Gen Talent. Author of Talent Prophecy. Innovator, Talent Strategist, Speaker, and Coach.
Deloitte's 2024 Global #HCTrends Report is here! From digital playgrounds to human sustainability, explore the critical trends that are helping organizations thrive in a boundaryless world. In an age of #AI, human capabilities are more important than ever. Check out our 2024 Global #HCTrends Report to learn how to adapt your practices.
2024 Global Human Capital Trends
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Deloitte's 2024 Global #HCTrends Report is here! From digital playgrounds to human sustainability, explore the critical trends that are helping organizations thrive in a boundaryless world. In an age of #AI, human capabilities are more important than ever. Check out our 2024 Global #HumanCapitalTrends Report to learn how to adapt your practices. #Deloitte #HumanCapital #FutureOfWork
2024 Global Human Capital Trends
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It is heartening to see the increase in attention that the big players in the market are putting towards the interplay of humans and AI and how technology can make us better versions or ourselves. https://lnkd.in/gVvN8fQx
2024 Global Human Capital Trends
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Available now: Our global #HCTrends report looks at how—and why—organizations need to prioritize human outcomes for the #FutureOfWork. In an age of #AI, human capabilities are more important than ever. Learn more in the attached report -
2024 Global Human Capital Trends
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Discover the power of synthetic respondents for market research with PersonaPanels Lightning Demo! Watch now and find out how to leverage AI-driven text analytics to gain insights into consumer behavior. #PersonaPanels #marketresearch #syntheticrespondents #syntheticusers #artificialrespondents #insightplatforms #ai
PersonaPanels Lightning Demo: Synthetic Respondents for Market Research
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In an age of #AI, human capabilities are more important than ever. Check out our 2024 Global #HCTrends Report to learn how to adapt your practices. What will it take for organizations—and humans—to thrive in a boundaryless world? Explore Deloitte's 2024 Global Human Capital Trends report to find out.
2024 Global Human Capital Trends
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Watch on demand the PersonaPanels Lightning Demo and discover how to gain insights into consumer behavior with synthetic respondents for market research. #PersonaPanels #marketresearch #syntheticrespondents #syntheticusers #artificialrespondents #insightplatforms #ai
PersonaPanels Lightning Demo: Synthetic Respondents for Market Research
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Ready to take your market research to the next level? Watch the PersonaPanels Lightning Demo and discover how to leverage synthetic respondents and AI-driven text analytics for valuable insights into consumer behavior. #PersonaPanels #marketresearch #syntheticrespondents #syntheticusers #artificialrespondents #insightplatforms #ai
PersonaPanels Lightning Demo: Synthetic Respondents for Market Research
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Interesting read from Deloitte about the increasing imagination deficit in organizations exposed by (or maybe fueled by) #genai. I particularly like the breakout of skills into technical, human capabilities, and potential. The human capabilities are tied to innovation for organizations. Human capabilities drive how Generative AI is leveraged. If we can't imagine it, then we cannot direct, correct, or use gen AI to innovate. Thoughts? #generativeai #innovation #humandevelopment https://lnkd.in/gy-KXcHx
2024 Global Human Capital Trends
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