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Want to know a dirty little secret from the market research industry? Most global studies are useless. Okay, not entirely useless. But comparing across cultures can get ugly fast. The truth is, people from different countries and cultures perceive and respond to scales differently, and simply comparing them side-by-side is missing half the picture. Our advanced analytics and AI teams, led by Rob Kaiser, have figured out a few ways to fix for this. Read more about how to have meaningful global KPIs here: #globalresearch #marketresearch #brandtracking https://lnkd.in/eD-Vi35K

How to Have a Meaningful Global Research Study - PSB Insights LLC

How to Have a Meaningful Global Research Study - PSB Insights LLC

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