PSB Insights’ Post

On this episode of Ponderings from the Perch, I explore the world of data-driven decision-making with Christopher Frank of PSB Insights. We delve into his iWIC framework and how it shifts discussions from data-driven to truly strategic. As leaders, it's crucial we frame problems correctly before diving into analysis. Click the link to learn more! https://hubs.la/Q02Hf7qN0 #littlebirdmarketing #psbinsights #marketresearch #consumerinsights #marketingstrategy

Give this podcast a listen. What is not to like? .Priscilla McKinney. and Christopher Frank talking about better decision making - easy decision. His discussion of IWIK is worth it alone. I would still get Chris's books, btw (Priscilla's too)!

On this episode of Ponderings from the Perch, I explore the world of data-driven decision-making with Christopher Frank of PSB Insights. We delve into his IWIK™ framework and how it shifts discussions from data-driven to truly strategic. As leaders, it's crucial we frame problems correctly before diving into analysis. Click the link to learn more! https://hubs.la/Q02HhT-r0 #littlebirdmarketing #psbinsights #marketresearch #consumerinsights #marketingstrategy

"The most important skill you could build is the ability to ask questions... the smartest person in the room is the one who asks questions, not the one with the answers." - Christopher Frank As a moderator, I love this idea. And as someone who often finds herself thinking "am I the only one who doesn't get this?" I love it even more! .Priscilla McKinney. and Chris make the case that asking questions has always been important, and now it's relevant to AI prompt engineering as well. If you don't know what the question is, how can you get the right answer?? I also love the distinction between summary (organized data) and synthesis (data + judgement). This is a great episode for anyone using data and insights in their role. PSB Insights #littlebirdmarketing #marketresearch

 🔑 With 2023 ending in a few days, I'm excited to share my latest article on Forbes: "Unlocking the Power of Intent Data in the Boardroom"! In this piece, I delve into how intent data is fundamentally shifting how organizations can enable their go-to-market teams to become revenue-aligned and customer-first. These are all things that I've done in the past at various businesses I've worked at to uplevel our market perspective. I touch on: 1. The transformative impact of intent data on business strategy at the very top. 2. Insights on integrating data-driven approaches in strategic discussions that span departments beyond just marketing and sales. 3. Examples of how you can leverage intent data to establish and strengthen competitive advantage. 👉 Read the full article here:  https://lnkd.in/ekM5hw7M #IntentData #Csuite #DataDrivenDecisionMaking #Leadership #BoardRoom

Unlock your data's true potential! 🚀 Check out our CEO's latest Forbes article where he delves into the three key obstacles hindering your data activation vision and how to overcome them. Don't miss these insights: https://lnkd.in/g6-8yzyy #DataDriven #DataActivation #Leadership #ForbesTechCouncil

Digital Marketers the time is now to rethink how you capture and contextualize data in your digital channels.

Delve deep into understanding the intricacies of the digital landscape and discover the tools you need to thrive in today's ever-evolving market. Stay ahead of the curve and elevate your career with valuable insights shared here! https://lnkd.in/dRWH3FeS #Leadership #Management #ExecutiveEducation #BusinessLeadership #LeadershipDevelopment #ChangeManagement #StrategicLeadership #TeamLeadership #LeadershipSkills #BusinessStrategy #CEEI

Navigating the Future of Market Trends with ManTechMark 🚀 I'm excited to share an insightful article on how ManTechMark is redefining market trend analysis. This comprehensive piece covers everything from the evolution of market trends to the innovative strategies ManTechMark employs, like real-time monitoring and predictive analytics. Dive in to discover how ManTechMark's cutting-edge approach is shaping various industries and driving business growth. Perfect for those keen on staying ahead in today's dynamic market landscape! Read More: https://lnkd.in/dxifHBYZ Follow us: Market Wavegen® ManTechMark #MarketIntelligence #Innovation #BusinessStrategy #DataAnalytics #ManTechMark #FutureTrends #PredictiveAnalytics #TechLeadership #GrowthMindset #IndustryInsights #BusinessIntelligence #MarketAnalysis #DigitalTransformation #StrategicPlanning #Leadership