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#mbac2024 Exciting insights from Melbourne Business Analytics Conference on the changes, opportunities, and challenges AI brings to Business Analytics in diverse industries. From understanding why AI projects fail, to the importance of driving data literacy in an organization, and identifying customer interactions to drive decisioning. Prof Jeannie-Marie Paterson's thought-provoking masterclass delved into the impact of regulation on innovation, stressing the role of law and social policy in fostering technology while addressing inequality and bias. #AI #BusinessAnalytics #Regulation #Innovation Binnu Verma Jason Lim Heather Liu Dennis U. Paulo H. Cathy Fang W.

This should be a great discussion - do join to hear my colleague Abhinav Dua's views on how researchers can co-thrive with AI!

As we anticipate the new year, we asked leaders from media and advertising industry associations to share their thoughts about the past year, how global challenges will continue to impact businesses and what the industry should look forward to in 2024. In the first article of this two-part series, we asked industry organizations about the media industry’s greatest achievement in 2023 and the impact of AI technology in 2024. Here's what leaders like America's Newspapers' Dean Ridings had to say. https://hubs.li/Q02dFS6_0 #media #newsmedia #2024predictions #ai Sonia Carreno Julie Ford Simon Redlich Jay Small

🧠 Exploring the Depths of AI Bias 🌐 In the rapidly evolving digital landscape, Artificial Intelligence (AI) is at the forefront of innovation, touching every aspect of our lives. Yet, alongside its transformative potential lies a critical challenge: AI bias. This isn't merely a technical hiccup; it's a mirror reflecting the inherent biases in our society, influencing everything from hiring practices to healthcare outcomes and law enforcement strategies. From predictive policing tools that may inadvertently reinforce racial profiling to healthcare algorithms that overlook certain patient demographics, the real-world impacts of AI bias are profound. But what fuels these biases? More importantly, how can we address them? 📚 Dive into the comprehensive exploration of AI bias in my latest newsletter, where we delve into: ➡️Real-world examples illustrating the consequences of AI bias ➡️The underlying causes driving these biases ➡️Innovative technical solutions and regulatory measures aimed at mitigating AI bias 💡 I firmly believe that confronting AI bias is a collective endeavor. Have you personally experienced or observed instances of AI bias? What strategies do you think could effectively tackle these biases? 🔗 To embark on this enlightening journey and join the conversation, please visit my newsletter here: https://lnkd.in/g5ur_Di6 Together, let's navigate the complexities of AI bias and pave the way towards more equitable AI systems. Your insights, experiences, and solutions are invaluable. Share your thoughts in the comments below! #AIBias #ArtificialIntelligence #EthicsInAI #TechForGood

I learn something new every time I speak with Abhinav Dua. Sharing this opportunity to do the same with my pals who are curious about AI. Bonus: This virtual conference is free. Register here: https://lnkd.in/e3aFd48k #AI #MarketInsights #TMRE

AI in L&D continues to be a massive topic for 2024. According to the "Report on the use of AI in L&D" conducted by Donald H Taylor and Egle Vinauskaite, this is nothing new. But there is more... The survey provides amazing and insightful data from the L&D community. Results will be presented in the upcoming webinar. Stay tuned! Please comment or send me a PM to receive the full Survey. #AIinLD #GSSFocusReport01 #L&D #getabstract

#DHF24 - Highlights from Digital Health 24 AI in Health and interestingly, celebrating the frailty and messiness of being human were the three stars of the Digital Health Festival in Melbourne last week. Here’s the call to action for AI : 📣 Find your sweet spot for AI use and use it now. Interacting with AI is how we will challenge and build trust in the models. My brilliant colleagues regularly try to explain the magic of the algorithms in the back end of various AI applications – but I confess, a teeny tiny bias towards what I know and expect based on using familiar tools like excel remains . Overcoming this will take trust - trust that comes from using it in ways that are low risk ; and seeing the quality of results. Standards and ethics are still vital– but this doesn’t mean that you need to wait to apply AI to lower risk operational uses. Think about opportunities to increase productivity using proven applications. This could be in more administrative applications or knowledge support . For our clients outside of Health we are seeing great value from AI knowledge tools to aggregate knowledge across multiple mediums and make it searchable - even those training videos from years back. Keen to hear - how are you using AI now and are you seeing value yet?

Day One Strategy's Managing Partner Elise Roche share's her three insights from the #EPHMRA2024 conference: 1️⃣ The human touch still matters: While AI can help our industry gain speed and provide deeper insights, the importance of a human-centred approach remains clear – AI can enhance, but it will never replace the human perspective, especially for underserved populations. 2️⃣ Triangulation of data is critical: From using analogues in forecasting and the patient perspective in trial design – it is crucial that we combine all possible data sources to get closer to the truth of any business problem. 3️⃣ Working with AI to enhance what we do: AI is ever-present in the world of insights and strategy – from continued use of attention analytics to predict concept success to bring patient segments to life our clients – we must keep up with the times and keep pushing boundaries!

Selecting the RIGHT CHANNEL PARTNER is paramount for business growth. In this era of change, actyv.ai® emerges as a pivotal ally, harnessing AI to evaluate the health of supply chain partners. Through a detailed analysis of financial, behavioral, and non-financial data, actyv.ai® provides a comprehensive score, acknowledging the pivotal role of partners in future readiness. This empowerment equips business operation teams to make informed decisions, ensuring sustained success. Explore more at:https://lnkd.in/gGu9VtQM #actyvScore #dataanalytics #riskreduction #rating  #Comprehensiveevaluation #EnterpriseBenefits #Innovation #AI #supplychainexcellence

How cool is this? 🌟 C+R Research Applies Nexxt Intelligence's inca SmartProbe for Deeper Behavioral Insights 🌟   We are thrilled to announce our new partnership with Nexxt Intelligence, leveraging the groundbreaking inca SmartProbe API to revolutionize how we gather consumer insights. This innovative tool enables us to engage survey participants in deeper, more meaningful conversations, unlocking nuanced responses and significantly richer data.   We want to give a special shoutout to Todd Eviston, C+R's SVP of Operations, and Phil Sutcliffe, Managing Partner of inca | Nexxt Intelligence for their visionary leadership in steering this initiative towards redefining market research standards.   Stay ahead with us as we embrace the future of insights gathering, driving more actionable results for our clients.   Learn more in our new release: https://lnkd.in/gSmf6imx   #MRX #MarketResearch #AI #ConsumerInsights #Partnership #Innovation #CRResearch #Insights #researchers