PTP’s Post

New vs. Old Influencer Marketing Feel free to share your experiences from the old times in the comments, back when influencer marketing seemed effortless during the gold rush 💸 Here are some slides comparing the new and old approaches.

Campaign reporting can be one of the most intimidating parts of influencer marketing. Here are five components that should be included in any influencer marketing campaign report. Make sure to use the campaign reporting template to impress your boss!

A recent Influencer Marketing Hub benchmark report revealed 71% of respondents spent more than 40% of their entire marketing budget on influencer marketing, proving it is an essential part of modern-day marketing. To learn how you can use influencer marketing to grow your brand, check out our recent blog post ➡️ https://lnkd.in/giVPR9-q #InfluencerMarketing #awardwinningagency #marketingbudget

New year, new content! Tomorrow, join Influencer Intelligence as it explores what Q1 has in store for the influencer marketing industry. In this session you’ll gain valuable insight on the key trends and campaigns to look out for in the coming months and how to master these. Don’t miss out, register here: https://ow.ly/W8Iz50QoQs0

Influencer marketing is on the rise! 📈 Using influential people to endorse your products can help build trust with your brand. If you're considering influencer marketing, you'll want to ensure you take your time to find the right person (and read our latest blog post): https://bit.ly/4a5UwM7

Increased spending and budget allocation: Studies show a significant rise in influencer marketing budgets for 2024. Nearly 60% of marketers plan to increase their influencer marketing spend, with some dedicating over 40% of their marketing budget to it [Source: Influencer Marketing Benchmark Report].

The value that brands gain from influencer marketing is unmatched. 80% of consumers admit to purchasing something after seeing an influencer's recommendation.* Are you utilizing Influencer Marketing for your brand? Chances are - you should be. Find out how we can help you elevate your brand by visiting LundmarkAdvertising.com. *Source: Rakuten Marketing

We have a whole set of resources on influencer marketing to help marketers and content creators get their ads right and avoid a run-in with the ASA – what’s there not to like? Check out our Influencer Marketing – Key Advice Resources: https://lnkd.in/ejV-yHS

https://lnkd.in/eJMSkS-K In today's world, influencer marketing has become a vital part of the marketing mix for many businesses. Targeting a specific audience through trusted industry voices is a powerful way. As influencer marketing continues to grow, an entirely new industry of influencer marketing tools has emerged to help brands manage and measure their campaigns effectively.