Public School, creative studio’s Post

How Automakers Took Center Stage at the Super Bowl This year's Super Bowl wasn't just about touchdowns and halftime shows; automakers made sure to leave their mark on the big game. Despite the absence of the 'Big Three' car manufacturers, the automotive industry took the spotlight with creative and attention-grabbing advertisements.Brands like Kia, volkswagen and BMW showcased their latest models and innovative features, captivating audiences with sleek designs and cutting-edge technology. These commercials became as much a part of the Super Bowl experience as the game itself, demonstrating the enduring allure of cars in American culture. Whether it was heartwarming narratives, celebrity appearances, or jaw-dropping stunts, automakers rolled out their best to make a lasting impression on viewers nationwide. Cricket Ottawa, your go-to destination for diverse and engaging content in the world of sports. From cricket matches to the exploration of general sports, our channel delivers a dynamic blend of insights, highlights, and commentary. Join us as we celebrate the spirit of athleticism, catering to sports enthusiasts with a passion for both the game of cricket and the broader sporting landscape. #NFL2024 #Sports #football #superbowl

You can’t copy something without understanding it first. This weekend marks the start of the 2024 Formula 1 season. For F1 fans like me it’s an exciting time. Pre-season testing is done and dusted, now we find out who has got it right and who hasn’t (I’m looking at you Alpine). Every team in the paddock has a unique design, made of thousands of individual pieces; despite the relative convergence as the current rules cycle enters its 3rd year. Some, such as Red Bull, based on recent history, are more likely to be successful, and it’s no coincidence that after a record breaking season, it’s the Red Bull design that seems to have ‘inspired’ other designs for 2024, both in the concept and the details. But, though an F1 car is made up of many individual pieces. It is how those parts work together to produce performance that is key. The temptation to produce a clone of what you can see without understanding its purpose, and the fundamental why behind it, must be incredibly tempting as it promises the performance of your competitors. Just like Red Bull components won’t necessarily improve the performance of a HAAS F1 car without an understanding of its purpose and how it fits into the bigger picture of the car, throwing a framework, way of working, naming convention or method into an existing organisation without understanding why, is dangerous and can make things worse. It doesn’t mean that there isn’t value in those ideas. But understand them first, otherwise your aerodynamic or delivery flow will likely suffer.

The world of Formula 1 is at a crossroads. The recent Red Bull saga has everyone talking. Imagine a race where team dynamics aren't just a strategic game. They are a matter of ownership politics. Here's the scenario: ↳ Daniel Ricciardo clinches the fastest lap. ↳ This disrupts Lando Norris’s pursuit against Max Verstappen's lead. ↳ An unexpected twist involves Red Bull's sister team, VCARB. But why does this matter? This controversy opens a new conversation. We haven't fully engaged in: should one entity own multiple teams? Guenther Steiner, formerly with Haas F1, asks a big question. ↓ If ownership spreads thin, does fairness follow suit? We need a vision for Formula 1. It should embrace Red Bull’s contributions. But also champion competitive integrity. Should F1 have new rules for clear ownership boundaries? This would preserve the sport's fair spirit. As fans, we hold a torch for progress. Imagine shaping F1 through thrilling races. → By ensuring every car has an equal shot at greatness. What’s your take? Should Formula 1 limit team ownership? Share your thoughts below. Let's start a discussion. One that propels the sport forward.

In January, Track Limits got a 1-1 with now CCO at McLaren Racing. We discussed how McLaren went from 5 to 52 sponsors in 5 years. I had 3 takeaways on how they made that transformation: 1. Leveraging a Unique Identity 2. Building modern campaigns 3. What’s the 5-year roadmap? Sitting behind the scenes, I connected the dots. I see McLaren as YouTubers with their own media properties. Similar to The Sidemen & Dude Perfect. They attract big brands because they work in the ‘attention economy’. They know how to stand out from the crowd. McLaren, The Sidemen & Dude Perfect play to those strengths exceptionally well. That’s why their playbook works. It’s a great roadmap to move from transactional to transformational. What’s great is that every team & driver can leverage this. In this week’s newsletter, I discuss how: - The challenge of getting & keeping sponsors - The solution - Why Mclaren’s strategy works The link to the newsletter is in the comments. P.S. The interview will be out soon...👀

Lessons from Formula 1: Organizational leadership pitfalls Eight-time Grand Prix winner Daniel Ricciardo has been one of the most popular F1 drivers. It is not a coincidence that his story was the focus of the very first episode of Netflix's Drive to Survive series. Last Sunday marked Ricciardo's final race. However, his team, the Red Bull organization, did not officially announce that this would be his last race, despite the 14 years of working together. They deprived Ricciardo of the celebratory farewell he deserved. In his post-race interviews, Ricciardo hinted at his impending release, which the team confirmed to him after the race. Yet, the driver set to replace him mid-season said he had known about this move two weeks earlier. Now, at 37 years old, Ricciardo is retiring from a successful F1 career, as it is unlikely any other team would invest in him. He posted on Instagram this photo of himself, and other F1 teams and drivers took the time to write thoughtful, thankful comments, paying Ricciardo the tribute he deserved. His own team responded with a simple emoji. However, in a way, this should not come as a full surprise: Red Bull has been dealing with scandals, internal power struggles, and big name departures. Their handling of Ricciardo's exit has added to these issues, upsetting not only his fans, but any F1 fan who believes drivers deserve respect for their contributions to the sport. Lessons learned: 1. An organization in turmoil cannot hide its weaknesses. Poor decision-making and lack of respect will trickle down across all aspects of its operations. 2. Failure to treat departing employees with respect, or even worse, treating them as disposable, erodes trust among current and future employees. I am sure the driver replacing him is taking notes. 3. Transparent communication, even around difficult decisions, is critical for an organization's public perception. Withholding information or avoiding open dialogue typically leads to speculation and resentment. #F1 #leadership

This market is on fire..

Was suspension choice the unsung hero to Red Bull's F1 dominance? https://lnkd.in/eH7YmYrw Much of the credit for Red Bull's dominance of Formula 1 last year focused on its aero concept, with a low-drag car helped by a clever floor and downwash sidepods. But it would be a mistake to think that the RB19 was so good just because of downforce, as there have been plenty of indications that suspension's impact on its vehicle dynamics was a critical element of its success too. This isn't to say aero was not important, as it became clear just how much of a trendsetter Red Bull was in this area last year. There were times when this was especially visible, like the underside of the floor. When this website got a rare look under the revamped Mercedes floor in Monaco, following Lewis Hamilton's practice crash, it showed similarities to the 2022 Red Bull. A later crash by Sergio Perez showed that Red Bull had developed the floor considerably in the meantime, including a more complex profile of the underbody and kick points towards the rear of the floor. It was not only the floor where the differences lay though. Because the sidepods are a defining element for the appearance of modern F1 cars, most attention goes to them. This all means that suspension choice has been somewhat overlooked, but the role it plays in the overall concept of a car and therefore in its success cannot be underestimated. The biggest variability in this area is between pull-rod and push-rod layouts. Both variants are shown side-by-side below on a drawing of an Arrows A21 and A22, with the pull-rod suspension on the left side of the image and the push-rod on the right (...).

Say Goodbye to Starbucks, and Say Hi to MCLAREN'S NEWEST ULTIMATE SUPERCAR WITH 1,258 HP, IT'S A NEW HIGH LEVEL WITH FREE HIGH DOSAGE ADRENALINE ! The Most Powerful Engine V-8 engine, which McLaren calls the MHP-8, makes 916 horsepower and 664 lb-ft of torque. The electric motor adds another 342 hp and 324 lb-ft, bringing the grand total to 1,258 hp and 988 lb-ft of torque. The McLaren W1 sends every hoof of that horsepower to the rear wheels via an eight-speed dual-clutch automatic transmission and electronic locking differential. The W1 features the third-generation McLaren Race Active Chassis Control suspension system with the following modes: Comfort, Race, and Race+ mode. McLaren W1 is the fastest-accelerating road-legal car it’s ever made. With a claimed 0 to 60 mph time of 2.7 seconds, a conservative figure, if we're honest, given the current 750S gets there in that time, and the earlier 720S did the deed in 2.5 seconds, we’re inclined to believe it. The McLaren W1’s maximum speed is 217 mph. The McLaren W1 has a starting price of $2.1 million. ENJOY ;) PS. I am Sure Mr. Niccol B. Starbucks New CEO Will be So Upset With This New McLaren Because it Will Cut a lot of his Profits :)))

In the world of Formula 1, we often marvel at the skill and talent of drivers like Max Verstappen. Their victories on the track are celebrated, their faces plastered on billboards, and their names known to millions. But behind every successful driver, there's a team of dedicated individuals working tirelessly in the shadows, away from the spotlight. Think about it: Max Verstappen might be the one crossing the finish line first, but he's supported by an entire team of engineers, mechanics, strategists, and countless others who make it all possible. They're the unsung heroes of the sport, the ones who ensure that every bolt is tightened, every strategy is executed flawlessly, and every detail is accounted for. The same is true in every aspect of life, whether it's in business, academia, or any other pursuit. While the spotlight may shine brightest on the ones at the top, it's important to remember and appreciate the contributions of those who work behind the scenes. #TeamWorkMakesTheDreamWork #BehindTheScenesHeroes

Welcome to the piranha club, Michael! As if you didn’t already know what you were getting yourself into. And now F1 and the teams want you to turn a theoretical value into something they can all point to and include in their pitches. Forcing you to buy a whole team establishes a value that buying only an interest in a team fails to secure. It’s the difference between VC money chasing a promised future fueled by OPM and FOMO and an IPO or 100% PE play that sets the actual market valuation of a company. Consider this: Steve Ballmer's acquisition of the LA Clippers in 2014 for $2 billion had a significant impact on the valuation of all other NBA teams. The record-breaking purchase price immediately set a new benchmark for the value of NBA franchises. This led to a re-evaluation of other teams, pushing their market values higher. It also signaled strong investor confidence in the profitability and future growth of all NBA teams. The resulting halo effect encouraged other potential buyers and investors to view NBA franchises as lucrative assets. Is it any wonder that F1’s listed commercial rights holder and many of the teams, particularly OEMs or traded entities would want the same lightening to strike them? The problem is the F1 business model falls far short of the NBA or the NFL. Whatever ROI you get for the price you end up paying will have to be measured in selfies because the numbers themselves will never work. What was once a game of chicken has now become a game of chess. I honestly love your tenacity and courage. Good luck, Michael. You’ll need it, I’m afraid. #F1 #Andretti #ConcordeAgreement #AndrettiGlobal