PHM President Andrea Palmer joined Dan Slivjanovski, Chief Marketing Officer DoubleVerify during Cannes Lions International Festival of Creativity to discuss the value of prioritizing the consumer experience and the disruptive nature of AI. Check out more from this conversation:
Artificial Intelligence is disrupting the ad industry, presenting new opportunities and challenges for advertisers. In this episode of DV Live, DV’s Dan Slivjanovski, Chief Marketing Officer, interviews Publicis Health Media’s Andrea Palmer, President, about the foundation of media quality and leveraging AI to power results. ⚡ DV Live is a video series where we interview industry leaders and pick their brains on the latest ad tech trends and insights. Stay tuned for more insights live from Cannes Lions International Festival of Creativity. ☀️ #CannesLions2024