Publicis Health Media’s Post

Discover our latest insights on MM+M and dive deep into the powerful discussions on optimizing your omnichannel strategy! With Omnichannel communication becoming the new standard for many brands, the healthcare sector looks forward to groundbreaking ideas taking shape. 🚀 Several renowned participants shared their valuable insights at the Doceree-hosted roundtable at the Cannes Lions International Festival of Creativity. 💡 Read along to find out how you can strengthen connections by bringing all efforts into a unified place to work through roadblocks and overcome challenges. Assess your omnichannel performance with our Omnichannel Maturity Index. #Omnichannel #CustomerExperience #Cannes2024 #HealthcareInnovation #Healthcare #CannesLions #FestivalofCreativity

Realizing true omnichannel strategy is the future of showing up consistently for consumers, but how can we deliver on this promise for health brands?   I discussed this, as well as the complexities that arise for health audiences in this space, at the Doceree roundtable at Cannes Lions International Festival of Creativity. Thanks to Steve Madden for the thoughtful discussion and check out key takeaways from the discussion here:

Omnichannel communications is becoming the standard for brands. At Cannes Lions International Festival of Creativity, marketing and advertising leaders, including VML’s Jason Gloye, gave insight into how the healthcare sector can tackle roadblocks when adopting omnichannel tactics. Read more via MM+M: https://lnkd.in/geEqsfzs #VMLHealth #VMLCannes #CannesLions2024

[Case] A leading healthcare company had a number of digital initiatives in different markets, like email or eDetailing. However, there was no unfired approach to building targeted and integrated marketing plans across markets and brands. Each country or brand team developed their own way of working. This meant markets were not aligned on how to work with omnichannel or easily able to share best practices. As the company had not previously worked in a unified way, Anthill was asked to help implement a common understanding of omnichannel principles, enable a more streamlined way of working across markets, and provide an actionable plan that could be easily implemented by global and local brand teams. #case #casestudy #omnichannel #pharmamarketing #marketing

I highly recommend reading this insightful post on transitioning to an HCP-centric omnichannel strategy from our recent webinar "Omnichannel from A to Z." Philip Vyt outlines the journey in four key steps. Find out where you stand with our Omnichannel Maturity Assessment: https://buff.ly/4dTcjZf

What are the steps towards HCP-centric omnichannel? During our last webinar done with the help of Florent Edouard, Rick Hollis, and Philip Vyt — Omnichannel from A to Z — we discussed the steps needed to go forward from a channel-centric approach to an HCP-centric omnichannel strategy. Philip Vyt has shared the four steps with us: 1. Channel-centric — This is where everyone starts with basic engagement activities, such as webinars or podcasts. 2. Multichannel or brand-centric — you focus on the messages you want to deliver, while activating different channels. 3. The grey area — you include more personalization for a segment of your audience and use automation. 4. HCP-centric omnichannel — you know your audience and where they are in the adoption channel and even deliver personalized content based on those criteria. To know more about the level you are currently at, you can use our Omnichannel Maturity Assessment: https://lnkd.in/dfG-MyTJ

A new Boundless Blogpost is out. Boundless Al and Digital Transformation CEO Timothy O'Sullivan Jr. outlines how to weave social into an omnichannel strategy for better connections with customers. #boundless #blogpost #omnichannelstrategy

In a noisy world, CPG brands fight for attention. The key? Omnichannel marketing! Reach your audience on multiple platforms with consistent messaging to boost engagement and drive sales. https://bit.ly/3Xa0WWN #CPG #omnichannel #marketing

In the rapidly evolving landscape of healthcare, effective communication with healthcare professionals (HCPs) is paramount. One technique that has gained significant traction in recent years is the omnichannel approach to marketing, education, and customer experience. An omnichannel strategy is the seamless combination of consistent messaging, branding, and visuals across all channels, platforms, and devices. These online and offline touchpoints deliver a unique and unified brand experience to your key stakeholders and maximize your ROI. In this article we explore the importance of implementing an omnichannel approach to increase HCP engagement... https://lnkd.in/dCNCtmzS #Omnichannel #Strategy #HCPs #Healthcare #HealthcareProfessionals #SciComms #Sales #Marketing #Pharma #SciComms

An effective omnichannel strategy should focus on giving customers what they want, specifically when they want it. Find out how you can reinvent your approach here: https://bit.ly/3zt8XfT A dynamic group of execs from across industry discussed this and more during a recent hackathon, led by Rohit Dayama, Global Client Partner at Cognizant. #pharmaomnichannel #patientexperience #customerexperience