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How can healthcare marketers make the most impact? Our Chief Innovation Officer Chad Latz and Vicky Lewko (EVP & Head of Digital Health, North America) share how BCW Decipher, powered by Limbik, enable healthcare communicators to forecast the significance of media and conversations from key stakeholders and leverage predictive data to drive impact through messaging. Read it here: https://bit.ly/4286ZeQ WPP

What should be top of mind in healthcare marketing?

The bidirectional communication loop between doctors and patients presents an invaluable opportunity for marketers to leverage this trusted relationship and effectively influence their target audience's complex decision-making process. In this whitepaper, learn how to leverage the provider-patient connection to generate better health outcomes. Check out our latest Healthcare Marketing Guide! https://lnkd.in/gcd7CWgz

Over the years in my role as a healthcare marketing expert, I've seen how social media profoundly influences healthcare. Here are some key insights what I noticed: Patient Empowerment: Social media has revolutionized access to health information, empowering patients to make informed decisions and engage actively in their health care. Fighting Misinformation: As professionals, we must combat health misinformation by sharing accurate, evidence-based content. This not only educates but also helps maintain public health integrity. Improving Communication: Social media bridges the gap between healthcare providers and patients, facilitating real-time communication, updates, and support, making healthcare more accessible. Marketing and Branding: It's an invaluable tool for marketing healthcare services and building a trustworthy brand. Through social media, we can reach broader audiences and highlight the positive impacts of our services. Social media is more than a platform; it's a catalyst for better health outcomes and stronger patient-provider relationships. #HealthcareMarketing #PatientCare #DigitalHealth #HealthcareInnovation, #PatientEmpowerment, #HealthLiteracy, #MedEd, #PublicHealth, #SocialMediaInHealthcare, #FightMisinformation, #HealthcareCommunication

Join our exclusive, free webinar to gain in-depth insights on healthcare marketing. Are you wondering which competing practices are growing their business fastest? Or, how to use data to your advantage when building a patient acquisition campaign? Look no further. Our experts will unveil data that will change your approach to understanding marketshare in the healthcare industry. You'll learn which practices you compete against and how your marketing approach impacts patient acquisition. Plus, every registrant will receive a free copy of the Patient Survey performed by MLive Media Group in Q4, 2023. This survey provides detailed information on the most influential marketing channels and how patients choose a provider or practice. Registration link: https://lnkd.in/e_JbjyNw #healthcare #digitalmarketing #digitalstrategy #patientacquisition

Curious about the role of social media in healthcare? Check out our in-depth analysis of the benefits and challenges in using these platforms in the industry.

Curious about the role of social media in healthcare? Check out our in-depth analysis of the benefits and challenges in using these platforms in the industry.

Revolutionize your healthcare marketing strategy, Dive into the world of MedicoReach! We connect you to an extensive network of healthcare professionals like never before. From doctors to executives, find your ideal audience with us. Watch our video to learn more. Visit us now: [https://lnkd.in/gxdATGVF #HealthcareMarketing #MedicoReach #DigitalMarketing #Growth #ROI

Is your healthcare marketing campaign falling flat? It might be time to rethink your approach! Breathe new life into your campaigns with detailed patient personas grounded in data from our Population Intelligence product. Read all about how to create highly personalized campaigns with patient personas in our blog! https://lnkd.in/eWXzsyeY

Is your healthcare marketing campaign falling flat? It might be time to rethink your approach! Breathe new life into your campaigns with detailed patient personas grounded in data from our Population Intelligence product. Read all about how to create highly personalized campaigns with patient personas in our blog! https://lnkd.in/dY-vTPbQ