Publicis India’s Post

Did you know that Vyas Giannetti Creative launched BBC in the Indian market? In a cluttered market, it was quite a challenge to position it in a differentiated manner. We drew from it’s intrinsic values of an International channel with access to news of the world and combined it with their ability to be able to connect the dots in a way that made international news relevant to India. “What Affects The World, Affects You” was the theme for our TVC campaign. It used a series of impactful films to show how an event in one part of the world would affect another region entirely, effectively positioning BBC as the premier source for capturing such interconnected moments and providing depth to news coverage. It helped BBC to establish itself firmly amongst viewers as well as advertisers. Want to create impactful storytelling for your brand or campaign? Write to us at creative@vgc.in today! #vgc #vyasgiannetticreative #bbc #bbcnews #throwbackthursday  #designomics #designthinking #strategicbranding #brandingagency #creativeagency #brandstrategy #businessofbrands #branding #brandidentity #creativity #InternationalDayofForests   Storyboard18 afaqs! ADWEEK Campaign India ET BrandEquity Mad Over Marketing (M.O.M) Social Samosa Creative Gaga exchange4media Designindia Magazine The Design Collective Magazine Indian Design Society Association of Designers of India D&AD Kyoorius

Did you know that VGC launched BBC in the Indian market? In a cluttered market, it was quite a challenge to position it in a differentiated manner. We drew from it’s intrinsic values of an International channel with access to news of the world and combined it with their ability to be able to connect the dots in a way that made international news relevant to India. “What Affects The World, Affects You” was the theme for our TVC campaign. It used a series of impactful films to show how an event in one part of the world would affect another region entirely, effectively positioning BBC as the premier source for capturing such interconnected moments and providing depth to news coverage. It helped BBC to establish itself firmly amongst viewers as well as advertisers. Want to create impactful storytelling for your brand or campaign? Write to us at creative@vgc.in today! #vgc #vyasgiannetticreative #bbc #bbcnews #throwbackthursday  #designomics #designthinking #strategicbranding #brandingagency #creativeagency #brandstrategy #businessofbrands #branding #brandidentity #creativity #InternationalDayofForests   Storyboard18 afaqs! ADWEEK Campaign India ET BrandEquity Mad Over Marketing (M.O.M) Social Samosa Creative Gaga exchange4media Designindia Magazine The Design Collective Magazine Indian Design Society Association of Designers of India D&AD Kyoorius

"Thrilled to share that I spearheaded the 360-degree Sinhala and Hindu New Year campaign for 2024, from concept to execution, exclusively. From captivating TVC animations to managing a flood of internal and external wishes via SMS, it was a privilege to craft a simple yet elegant corporate campaign, ensuring clarity amidst the seasonal greetings clutter. #NewYearCampaign #MarketingStrategy #CorporateCommunication"

In our latest episode of The Inside Stories, the three CCOs of Ogilvy India – Kainaz Karmakar, Harshad Rajadhyaksha, and sukesh nayak talk about the agency's four diverse campaigns that made their mark at Cannes Lions and India’s performance at the festival that was labeled as ‘disappointing’ by the media. Follow the link in the comments to know more! #advertising #marketing #interviews

This study delves into the shifting preferences of Indian audiences in the cinematic landscape over the past five years, from 2019 to 2023, by systematically analyzing data on the most popular movies in India sourced from Google Trends. The research categorizes these movies based on genre, language of origin, and country of origin to extract valuable insights into the evolving cinematic tastes within the diverse Indian populace. The findings reveal that “Action” movies dominated as the most popular genre in India during this period, with a significant number of top trending movies falling into this category. While Bollywood holds a prominent position with Hindi movies leading the charts, the study highlights the diversity of Indian cinema beyond Bollywood. The research also underscores that a majority of the top trending movies in India originate from domestic productions, emphasizing the strong influence of Bollywood and regional cinema on Indian audiences. This study provides valuable insights for stakeholders in the entertainment industry. Filmmakers can leverage these findings to create content that aligns with audience preferences, while marketers and distributors can tailor their strategies to effectively reach specific target demographics. Read More: https://lnkd.in/gd6h4xQD #bollywoodmovies #businessanalytics #hollywood #googletrends #marketresearch

Simple words and insightful ad!

Bollywood movies made me a digital marketer? Well, well, well. Hi there, to every Bollywood fan reading this. I know that at some point, you’ve looked up at the screen or searched for your favorite movie on YouTube and dreamt of something magical. Haven’t you? I spent probably 98% of my childhood watching Bollywood movies, believing in the glamour of women sleeping with jewelry worth a million bucks. But growing up, I took inspiration from Bollywood in a different way. Bollywood has always inspired me to hopelessly follow my dreams. Sometimes, we get so emotional about a certain dream that we tend to forget the practical and logistical challenges we might face. Do they matter? (Unfortunately, yes.) Did I care? (Fortunately, NO!) (thanks to Netflix India 😉) Sometimes the amount of emotional investment you have in your dream is what makes you stand out and break the glass ceiling. Don’t worry about the practical and “sensible” opinions. Sometimes what’s important is to be selflessly in love with your dream and goal, eventually, you’ll figure a way out and reach the place you’ve always dreamt of standing. So, take a page out of a Bollywood script and chase your dreams with passion #digitalmarketer #youngprofessional #student #workingstudent #inspiredbybollywood

It may be part of Indian culture to support each other and care for others. A kind smile and a helping hand are what the world seems to be missing right now. Paragon's ad cleverly captures this selfless behavior, positioning their chappals (slippers) as a symbol of this inherent Indian quality. The ad targets a specific audience: Indians who wear chappals. It keeps things simple and caters to all age groups by featuring a variety of chappals. However, the ad content might be too simplistic. It lacks an emotional connection with the audience and might not be very memorable. While the ad elements and creative are present, the overall idea is quite simple. Ultimately, the ad showcases the brand's position by highlighting Indian behavior, personalities, and the unique footprints left by Indians

Salman Khan is not a Bollywood actor anymore!!! 🙄 Neither SRK! ⛔ Shocked??? 😲 Trust me, I am in full senses while passing this remark. They are actually brands. It’s their brand value that drives the audience to watch movies like Kisi ka Bhai, Kisi ki Jaan. The worldwide collection of this classic flick was USD 23 Million. Be here only; don’t open calculators. In INR, it was 182.44 cr. The OTT rights of the movie were sold for 80 cr. My aim is not to criticize the movie; it’s my favourite.😉 Now someone might oppose me saying, “Salman is the hero of mass.” But it’s the massive popularity that makes you a brand and that’s how he has created an amazing brand value. The question that strikes the mind is how to create the brand value. 📢 Cater to your TG with the right stuff I was starving for the Kadhai Paneer and my mother served bottle gourd in my plate. Did it satiate my hunger and taste? A big NO. You should always understand your audience very well and strategize accordingly. 🛂 Add a tinge of exclusivity to your content After the insanely viral trend of ‘ek macchli paani mein giri’, I also tried my hand on the same and shot a video. Nobody watched. Content creators (content in any form) need to understand that the audience wants to consume something new; a fresh breeze, not the common polluted air of Delhi/ NCR. 🎯 Always improvise I didn’t get many likes on my post; I should stop posting – this is completely a wrong approach. If the wind is blowing in the opposite direction, change your direction with the flow. If something is not working, keep improvising until you start earning brownie points on your desired platform. Moral of the Story - Hustle until you become a brand; ek baar ban gaye to 'Kisi ka Bhai, Kisi ki Jaan' bhi mega-hit; not always, but sometimes 😀 I’m done with Part 1 of my post. Stay tuned for the next part (jitne bhi 5-6 log hain mere LinkedIn par). Drop your thoughts in the comment box. Hashtags b laga data hu. #linkedin #linkedinpost #brand #branding #brandvalue #brandstories   

A change in perspective can work wonders, and this Nescafé ad is a perfect reminder of that. The ad tells the touching story of RJ Rishi, who hosts a morning radio show without any listeners. Despite trying everything to attract callers, he faces constant disappointment. Rishi's playful nature, vulnerability, and unshakable optimism pull at your heartstrings, making his eventual success even more satisfying to witness. Jitender Dabas, Chief Strategy Officer at McCann Worldgroup, highlighted, "Today’s youth are venturing into bold, new careers—stand-up comedy, cartooning, radio jockeying—and staying committed through setbacks is often harder than starting. That’s where a cup of coffee helps." Like RJ Rishi, our mornings sometimes need a dash of hope to begin, especially when persistence in the face of failure is required—doing it with a smile is even tougher. Here's your reminder to #StayStarted! Country: India Year: 2016 Brand: Nescafé Agency: McCann Worldgroup (Advertising McCannWorldgroup ) Creative Team: Prasoon Joshi, Prateek Bhardwaj, Ashish Nath, Vaibhava Bhatnagar Strategy & Planning: Jitender Dabas Production Company: Breathless Films Director: Vinil Mathew Cast: Sumeet Thakur Follow Marketing Moron for more crazy marketing ads… PS - THIS POST WAS SCHEDULED USING THE Creatosaurus - Stories Matter! - Stories Matter CALENDAR TOOL Turn on post notifications to learn valuable marketing and advertising insights from industry masterminds every day! #StayStarted #PerseverancePaysOff #MorningMotivation #NescafeMoments #KeepGoing #OptimismWins #CoffeeAndCourage #InspirationDaily #NeverGiveUp #HeartwarmingStory