Publift’s Post

GAM’s First Look👀 🗯️ Is it a game-changer? What kind of opportunities does it allow? <Spoiler: advanced ad prioritization to revenue optimization opportunities are amongst some!> This is a snippet from our Layout Teardown series! 💡 Ben Morrisroe and Brock Munro, our General Manager and Head of Product, dive into a car marketplace, Cars.com, on their ad strategy, and share tips on optimizing desktop and mobile layouts to boost ad revenue. Don’t miss out on these insights to enhance your ad performance! https://lnkd.in/gHx9gc2j #AdOps #Monetization #CarsCom

Wondering if no code can really help you build a successful application? We'll share a short story about Halo Cars, an innovative advertising platform. Kenan Saleh used no-code to build a significant part of the solution. Brands pay Halo Cars to place ads on screens fitted on top of cabs, as well as for the management of their marketing campaigns. The digital advertising solution provides a great side hustle for taxi drivers, as it allows them to earn extra income 💰 while on their primary job. Note that Lyft bought Halo Cars less than a year after Kenan and his co-founder launched it, and still maintains a no-code approach on most of its elements to date. Check out how Kenan Saleh built a successful business using no-code here: https://bit.ly/4aUz2Bn #NoCode #HeloCars #Lyft #BusinessApps

Wondering if no code can really help you build a successful application? We'll share a short story about Halo Cars, an innovative advertising platform. Kenan Saleh used no-code to build a significant part of the solution. Brands pay Halo Cars to place ads on screens fitted on top of cabs, as well as for the management of their marketing campaigns. The digital advertising solution provides a great side hustle for taxi drivers, as it allows them to earn extra income 💰 while on their primary job. Note that Lyft bought Halo Cars less than a year after Kenan and his co-founder launched it, and still maintains a no-code approach on most of its elements to date. Check out how Kenan Saleh built a successful business using no-code here: https://bit.ly/4aUz2Bn #NoCode #HeloCars #Lyft #BusinessApps

In 1963 Avis released this ad campaign in response to being 2nd behind Hertz in the car rental market. Trying to play catch up to the market leader, Avis couldn’t afford to not try harder. As a local agency we can’t compete with the massive ad budgets of Flo or the Gecko, or private equity firms buying up the smaller agencies. But we can try harder. We can try harder to create a personal touch. We can try harder to provide as much value to our community as they do to us. We can try harder to ensure our team is made up of knowledgeable advisors, and not just order takers. We can try harder to be the agency WE would actually want to do business with. We may never be the largest agency, but we can and will always…. try harder.

On Tuesday, March 12, Paul Stevens and the ShortTermRentalz team hosted a Track Hospitality Software — A TravelNet Solution webinar, "Distribution Downstream – Turning your Billboard into a Flywheel," that covered the downstream impact of everything from managing your vacation rentals' listing content to reviews management. The main discussion covered HOW those elements of your distribution strategy can drive success or come back to bite you. Here is the expert panel: - Patrick Power Senior Director Product Strategy, TravelNet Solutions - Kate Berge Senior Account Manager Lead, TravelNet Solutions - Austin Ford, Lead Senior Revenue Manager, TravelNet Solutions - Sheryl Floyd Senior Product Marketing Manager, TravelNet Solutions - Jason Meersman, CFO | COO, Oyhut Bay Seaside Village 👀Watch the YouTube replay of the Webinar — https://hubs.ly/Q02pp3mg0 💡Key Takeaways: - Understand the placement of your listings and the quality of your listings - Interact with your prospective and current guests - Dive into how your conversion rates are and how to capture the attention of future travelers/guests/visitors to your property - Develop practical strategies to build scalable and repeatable momentum for your short-term VR business #STRz #IHM #VRBusiness #TravelNetSolutions #HeartofHospitality #Track #Partnerships #DistributionDownstream #FlyWheel

On Tuesday, March 12, Paul Stevens and the ShortTermRentalz team hosted a Track Hospitality Software — A TravelNet Solution webinar, "Distribution Downstream – Turning your Billboard into a Flywheel," that covered the downstream impact of everything from managing your vacation rentals' listing content to reviews management. The main discussion covered HOW those elements of your distribution strategy can drive success or come back to bite you. Here is the expert panel: - Patrick Power Senior Director Product Strategy, TravelNet Solutions - Kate Berge Senior Account Manager Lead, TravelNet Solutions - Austin Ford, Lead Senior Revenue Manager, TravelNet Solutions - Sheryl Floyd Senior Product Marketing Manager, TravelNet Solutions - Jason Meersman, CFO | COO, Oyhut Bay Seaside Village 👀Watch the YouTube replay of the Webinar — https://hubs.ly/Q02pp30Y0 💡Key Takeaways: - Understand the placement of your listings and the quality of your listings - Interact with your prospective and current guests - Dive into how your conversion rates are and how to capture the attention of future travelers/guests/visitors to your property - Develop practical strategies to build scalable and repeatable momentum for your short-term VR business #STRz #IHM #VRBusiness #TravelNetSolutions #HeartofHospitality #Track #Partnerships #DistributionDownstream #FlyWheel

YouTube is the number one choice for car shoppers looking for video test drive content and there's no close second. When asked where they watch these videos, 83% of respondents said they watched them on YouTube. The next most popular choice was Facebook, at just 7%. Statistics like this reveal that the majority of car buyers watch on-the-road videos of some kind before making a purchase. This isn't just a trend; it's an insight into buyer behavior. Yet, 98% of Franchise Dealers don't have this content at scale on their website. It suggests that potential buyers seek a more dynamic, immersive experience on your websites – a glimpse into what it feels like to drive the car, not just see it parked on the lot. Don’t risk losing your hard-earned website visitors to YouTube. Give them the on-the-road video test drive content they watch on YouTube – on Your Tube. #WheelsTV #YourTube #Chevrolet #Chevy1500

On Tuesday, March 12, Paul Stevens and the ShortTermRentalz team hosted a Track Hospitality Software — A TravelNet Solution webinar, "Distribution Downstream – Turning your Billboard into a Flywheel," that covered the downstream impact of everything from managing your vacation rentals' listing content to reviews management. The main discussion covered HOW those elements of your distribution strategy can drive success or come back to bite you. Here is the expert panel: - Patrick Power Senior Director Product Strategy, TravelNet Solutions - Kate Berge Senior Account Manager Lead, TravelNet Solutions - Austin Ford, Lead Senior Revenue Manager, TravelNet Solutions - Sheryl Floyd Senior Product Marketing Manager, TravelNet Solutions - Jason Meersman, CFO | COO, Oyhut Bay Seaside Village 👀Watch the YouTube replay of the Webinar — https://hubs.ly/Q02pp4CD0 💡Key Takeaways: - Understand the placement of your listings and the quality of your listings - Interact with your prospective and current guests - Dive into how your conversion rates are and how to capture the attention of future travelers/guests/visitors to your property - Develop practical strategies to build scalable and repeatable momentum for your short-term VR business #STRz #IHM #VRBusiness #TravelNetSolutions #HeartofHospitality #Track #Partnerships #DistributionDownstream #FlyWheel

Exciting news, early touring data shows that #multifamily Rently Self-Guided Properties are already up 64% in January of 2024 (when compared to the highest month of 2023! ). 💪 Why? 😊 Renters are leaving positive feedback on the Rently UX post-touring, leading to managers feeling more confident implementing Rently. 💰 With a focus on reducing Operating expenses, Rently customers using SGT are understanding the savings and rolling out to other properties. 🤓 Fee-based managers, now with years of Rently data and operating procedures under their belt, feel more confident in the application of Rently and its value proposition. Schedule a Demo to Learn more from our great sales team!

🚗 Ads in the Automotive category usually feel - 'same-ish' 🚗 Like you've seen them before, you know what's going to happen - picture a fancy countryside back drop, probably some winding deserted roads, kind of like that video that went viral all those years ago when something would jump out and scare you at the end - IYKYK. 😱 My point is, it has just become a bit boring. 😴 The challenge the Automotive category face, is that the chances of someone seeing your ad and already being in 'buying mode' are slim, a car is a high value product that is not purchased regularly. 💰 There is even more of a need to stand out, think outside the box, be memorable. So when your buyer is ready to buy, your ad and product are top of mind. 🤯 Take the below, Škoda Group ad for example; an entire car made from Cake. This was a fresh and engaging way to communicate the car and its features to the audience. Standing out from the monotony of other car ads out there. 🍰 It'll come as no surprise that this ad scored Exceptionally across all of System1's Test Your Ad metrics. ⭐ System1 have done some research on this, 'Shifting Gears' which can be downloaded here: https://lnkd.in/eJMkJ4nY 💗 #pretesting #carads #automotive