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🚀 Preparing for Black Friday Success! 🚀 With Black Friday right around the corner, now is the perfect time for premium brands to get their SEO strategy in place. As we all know, visibility and traffic can make or break these key sales events. At Seontrack, we’re helping luxury fashion brands enhance their online presence, ensuring they stand out and maximize sales during crucial periods like Black Friday. 🔍 Here’s how we’re making a difference: Tailored SEO strategies designed specifically for high-end brands. Comprehensive SEO audits that uncover opportunities to drive growth. Black Friday optimizations to ensure your brand captures the traffic it deserves. Let’s make this Black Friday your most successful yet. 💼 If you're a luxury fashion brand ready to level up your online visibility, let's connect! 🔗 #SEO #BlackFriday #EcommerceSuccess #LuxuryBrands #TrafficGrowth #Seontrack

As you gear up for the Black Friday frenzy, here’s something to keep in mind:  Customers don’t just buy from brands – they buy into them. 💗 Customers make decisions based on the groups they feel connected to. Brands that understand this can build deeper relationships, not just flash-in-the-pan one-weekend-per-year sales. The reason? Unity. 💡 Unity is a powerful cognitive trigger that drives customer behavior. It’s the idea that people are more likely to act in ways that reflect the behaviors, values and beliefs of the group they identify with. When your messaging taps into that sense of belonging, it becomes more than just marketing – it becomes a reflection of your customers' identity and the community they want to be part of. 🌱 Take Patagonia, for example. Years ago, while other brands focused on Black Friday deals, Patagonia focused on building a shared identity with their famous "Don’t buy this jacket" campaign. They understood their audience identified as environmental stewards and conscious consumers. And that long-term loyalty is much more important than a one-weekend buying frenzy. In a sea of offers, people prioritize brands that reflect their identity and the communities they feel part of. ✅ By fostering that sense of unity, you too can transform one-time buyers into lifelong customers. Tell me – what’s a brand that makes you feel like part of a community?

‼️Reminder of the day: Black Friday strategy starts NOW. You need to start building your upper funnel brand strategy and building awareness so come gifting season you have a larger pool of potential customers to target with your big sales. Increasing brand awareness doesn’t happen overnight and “later in the year you” will be thankful for the investment in upper funnel ahead of time. Don’t keep fishing in the same pond and wondering why all the fish are gone. Find a new pond. 🎣 #brandstrategy #blackfriday2024 #fullfunnelstrategy #creativestrategy

I won’t lie, 80 days out from Black Friday I’ve been feeling that Pre-Q4 itch. My first one not being in-house with a brand. So to reduce the FOMO a little, I’ve carved out some capacity to build a package for eComm brands for Black Friday 🚀 However, I’m *genuinely* restricted to max. 2 brands for this one! Making an impact in Q4 isnt just about discounts, it’s made up of meticulous planning, building an audience early, and being ruthless with your priorities. It’s a lot like match day; There’s very little room for testing, contingency plans are key and all small wins or inefficiencies are amplified. But that’s what makes a good campaign performance so much sweeter 🤌🏼 If you’ve got questions feel free to fire me a message, however I’ve anticipated a few of the main ones below: 1️⃣ What is it? ↳ Comprehensive planning & execution package for the eCommerce peak period 2024 2️⃣ What’s included? ↳ Audit > Strategy > Execution. Containing eCommerce, digital ads, creative strategy & analytics. 3️⃣ Who is it for? ↳ Ideal for eComm brand owners who want to temporarily bring in some senior resource, with multiple BFCM campaign builds under the belt, to bolt onto their existing team for peak. 4️⃣ How does it work? ↳ One off package, no retainer. More details shared on a call! 5️⃣ Are therapy sessions & hand holding included for November 29th? ↳ Sadly not this time. 6️⃣ How do I register interest? ↳ Complete the contact form at https://www.ryanclarke.co selecting “The Black Friday Pack” product.

Have you started your Black Friday marketing strategies? Now's the time to prepare for the holiday season. If you want to see success in November, you've got to start planning now. Here are some tactics to consider as you map out your campaigns! 🛍️👇 🎉 Inject fun into your campaign and encourage a competitive spirit with gamification. We're all young at heart, so introduce a bit of play to encourage audience participation and engagement! 🤝 Work with other brands to tempt shoppers into making purchases and offer them something unusual or in demand. 💡 Get creative and incentivize! Experiment with giving out free trials or subscriptions, minimum spend rewards, gifts with purchases, or producing limited-edition products to create demand and increase basket size. 🆕 Make sure your followers are the first to know about your deals. Even better, offer exclusive discounts and get them involved in the campaign. Try asking for user-generated content that keeps them at the heart of your brand. 🐟🐠🐟 Try something different to stand out and build brand affinity. Expectations around sustainability and consumerism are high. Instead of giving a discount, try donating a portion of an item's purchase price to a cause that aligns with your brand. 👀 With everyone looking for a great deal, brand loyalty often takes a hit on Black Friday. Make the most of your customer knowledge by enticing members with special rewards on your loyalty channels. 💰 Keep consumers interested for longer with deals that start in early November and end late. To maximize purchases, consider sending retargeting emails to customers with abandoned carts. #BlackFriday #marketing #CustomerLoyalty

In 2023, Black Friday sales in the US soared to a staggering $9.5 billion with a record 90.6 million online shoppers, marking an increase of 3.9% from the previous year. Here are some Shopify stores that ran unique Black Friday campaigns to get you inspired: Cards Against Humanity: Anti-Discount While most brands slash prices, Cards Against Humanity raised theirs, adding $5 more to each product during Black Friday, turning a day known for discounts into a statement against consumerism. This bold move is part of their ongoing tradition to challenge the norms—previous stunts included selling absolutely nothing for $5 and offering products at 99% off. Their unconventional approach not only highlights the brand’s quirky identity but also sparks conversations about the culture of consumption. Patagonia: "Don't Buy This Jacket" Patagonia continued its commitment to sustainability with its counterintuitive "Don't Buy This Jacket" campaign. Encouraging customers to reconsider their purchasing habits, the campaign emphasized the environmental costs of production and consumption. Patagonia's message was clear: think twice about the necessity of new items, urging for a shift towards more sustainable habits like repairing and reusing, rather than simply buying more. Gymshark: Black Friday Wishlist Guide Understanding the draw of their athletic wear, Gymshark introduced a Black Friday wishlist guide. This clever tool encouraged fans to curate their perfect picks well before the big day. The result? Shoppers zipped through checkout with their pre-selected favorites, making it one of the smoothest and swiftest Black Fridays to date. 22 Days Nutrition: Mystery Discounts At 22 Days Nutrition, Black Friday came with a twist—every customer received a mystery discount code that could unveil savings of 20% to 50% off their next purchase. Shoppers flocked to their website, eager to reveal what their unique code held for them. 💬 What's your plan for this Black Friday? #Shopify #BlackFriday2024 #HolidayMarketing #EcommerceSuccess #ShopifyMerchants #CreativeCampaigns

🚀 How Luxury Fashion Brands Can Win Big This Black Friday! 🚀 Black Friday is approaching fast, and it’s not just about slashing prices. For luxury brands, it’s an opportunity to build exclusivity while driving meaningful sales. Here’s what we’re seeing right now: ✨ High-Intent Customers: They’re ready to splurge but expect an experience that matches the brand’s premium feel. ✨ SEO Isn’t Just Keywords: It’s about understanding what resonates with your audience. Are your customers searching for deals, exclusivity, or a personalized touch? ✨ Black Friday Prep Starts Now: It’s not just about the day itself but how you can build up interest through content, campaigns, and a seamless site experience. 🛠 At Seontrack, we’ve been working with luxury fashion brands to ensure their online presence reflects their high-end image and drives results. Think: Visibility, optimization, and traffic that converts. What can your brand do today? 1️⃣ Focus on long-tail keywords that highlight your exclusivity. 2️⃣ Optimize mobile experiences for fast, easy shopping. 3️⃣ Build buzz early—people are already planning their purchases. Looking forward to seeing how brands elevate their game this Black Friday! Let’s connect if you want to explore how to make your brand stand out! 🔗 #SEO #BlackFriday #LuxuryFashion #OnlineGrowth #CustomerExperience #Seontrack

🚀 Maximize your impact during Black Friday with brand ambassadors! 🖤✨ Black Friday is just around the corner, and it’s no longer just about flash sales. It’s a unique opportunity to strengthen your presence, attract new customers, and boost your sales in record time. 🎯 Why include brand ambassadors in your Black Friday campaigns? ✅ Increased credibility: Authentic ambassador recommendations build trust with your customers. ✅ Enhanced engagement: They create engaging and interactive content that brings your brand to life. ✅ Amplified visibility: Through their communities, your Black Friday offers reach a wider, targeted audience. ✅ Personalized customer experience: Ambassadors provide tailored advice and personalized recommendations. 💡 By using ambassadors, you transform a simple promotion campaign into a memorable customer experience, based on relationships and trust. 📢 Boost your sales and create a genuine connection with your audience! Field & Concept offers you all-in-one solutions to increase the impact of your field activation campaigns. Don't hesitate ! Contact us ! https://lnkd.in/eQyezqzh #BlackFriday #BrandAmbassador #MarketingStrategy #brandactivation #CustomerExperience #Sales #salesuplift

🌟 Attention Australian eCommerce brands! Now is the perfect time to start marketing your Black Friday sales to stay ahead of the competition! 🛍️ Early promotions not only build anticipation but also drive traffic and give you time to nurture your audience effectively. Don’t wait until it’s too late—kickstart your Black Friday campaign now to maximise your sales potential and ensure this holiday season is your most successful yet! Let’s connect and explore how we can elevate your brand this festive season! #BlackFriday #Ecommerce #MarketingStrategy #HolidaySales #AustralianBusiness #OnlineRetail #RetailMarketing #EmailMarketing #SocialMediaMarketing #DigitalMarketing #ShopLocal #MaximiseSales #CustomerEngagement #MonstaMedia #SalesStrategy #Promotion #BusinessGrowth #HolidayShopping #SalesCampaign #Anticipation

Summer is coming to a close for many of us, which can only mean one thing: ⚠️ Black Friday is creeping up, fast. ⚠️ Oh yes, we’ve got three months to go, meaning this is the perfect time to start planning your campaigns. To get those ideas flowing, we’ve collated 15 creative Black Friday campaigns from ecommerce brands just like yours. Check out the article here 👇