Puget Sound Research Forum’s Post

#FridayFunFact: Google was initially named 'BackRub' in 1996. The name was inspired by the algorithm's analysis of 'back links' to determine a site's importance. A year later, they changed it to Google - inspired by 'googol,' the mathematical term for 1 followed by 100 zeros. Sometimes the best brands evolve from humble beginnings. What other fascinating brand name origins do you know? #Marketing #BrandingStories #DigitalMarketing

What if you could take your Performance Max optimization further - beyond Google’s limited reports? Imagine better search term visibility, greater control, and deeper competitive insights for your Google Shopping feed. 🙋♀️ ✅ PMax offers big opportunities, but its "black box" nature limits transparency. Smarter data inputs and actionable insights are the key to unlocking success. Read the blog in the comments to discover how Adthena can help you optimize your PMax campaign performance 👇 🤓

Google's Meridian MMM model has launched to the public after the private testing. Wondering if it's for you and who it might suit? Well.. 👍 Do you want more control of your MMM model and adapting it for your business. Understanding what goes into it as well as what comes out? Not just a black box. 👎 Worried about your data being used for competitors models?! 🔍 Heavy spender on Google Ads? Understand how much more opportunity is available in this channel with including search volume data. 📈 Experiment and test the recommendations. Get the output, test it using incrementality experiments and then feed these back into the model. 🤩 Lastly, if you have been running incrementality experiments, you can feed the backlog in to get you started! There's more choice than ever for MMM, and if you're feeling a bit lost out there, give me a shout!

Google's Psychic Powers? Nope, Just Our Secret Sauce! Ever wish you could read your customers' minds? Well, we've got the next best thing. At Boost Media, we're not just predicting search trends – we're shaping them. Our Google Autocomplete Optimization puts your brand front and center before your customers even finish typing. It's like having a billboard in cyberspace, but way cooler (and more effective). Ready to be the Nostradamus of your industry? Click here to unleash your brand's psychic potential: https://bit.ly/3SThNdI

#Google's POV on the #DOJ proposal. It's hard for me to argue a Google defense as they have now created a system where they don't have to provide data back to advertisers in support of what they serve and when - asking us to "trust them" - while continually increasing costs for even exact match branded terms. In addition to the #AIO's now making it a "pay-to-play" environment for organic search results. Interesting. #antitrust #monopoly #search

This is wild. 👻 With one click, two AI hosts start up a lively “deep dive” discussion based on your source document(s). They summarize your material, make connections between topics, and banter back and forth. You can even download the conversation and take it on the go. notebooklm.google.com is free, uses Gemini 1.5 ultra and is very good at handling multiple documents. Try it. Seriously.

OMR, that's always the Anti-Christmas days for the European ads market, CPx-wise, looking at 2019 and following, not accounting for the 'rona times, of course. 🔥 I was trying to find a hypothesis behind this, but I think I got it by now. Just correlate visitor numbers and impact: all these people there are staying off whatever they are doing when clicking around Google and Powerpoint the other days of the year. 🙈 🙉 🙊 The ones that remain are people that know how to control and focus on bidding and targeting, and not spending their time on how bla bla AI is about to bla bla and impactful-something-somthing and how users want more humpty-dumpty. 🤡 But on the other hand: let's hope people in this business never stop being inclined on spending hundreds or thousands to enjoy a $20 bratwurst while watching David Hasslehoff and call it a day (and declaring this as ""expenses"" for your IRS). Allows me to keep prices low and scale better and have more in the end, for truly personal and no-business-at-all stuff. 🤑 So my dear clients, Ahmy isn't there and never will, so at least one partner that won't bother your with increasing prices, blaming The Inflation!!!1^^^! for it. 😇

Since its inception in 1998, Google Search has drastically transformed how people access and utilize information online. Initially conceived as a search engine capable of delivering the most relevant results by prioritizing web page links through an algorithm, Google has evolved into an indispensable tool in everyday life. Its profound impact is felt not only in the way we access data but also in how businesses, academia, and individuals approach information consumption. This essay explores how Google Search revolutionized information access, from its origins to its far-reaching influence in the digital age. https://lnkd.in/dStZF_tP

Collect. Understand. Act. https://lnkd.in/eUnrdixZ