Melbourne's new Metro Railway Service is expected to mirror the remarkable success of Sydney's recent Metro, with transformative effects on urban landscapes.
Sydney's Metro evolved into a national and international tourism hotspot in a matter of weeks from opening, thanks to its stunning underground stations and art installations.
The City of Melbourne anticipates a similar outcome, especially given its iconic Melbourne Central, a major urban project drawing over 40 million visitors annually ( despite the severity and loss of over 500,000 footfall in the CBD of Melbourne per week)
Adjacent to the renowned Melbourne Central Underground station, the new Metro Railway station is poised to be a game-changer.
It will showcase a seamless blend of heritage preservation and modern infrastructure.
This initiative, like my initiative to preserve the Historic "Shot Tower," is instrumental in creating a unique urban identity, sparking substantial investments, and revitalizing Melbourne's cityscape. It creates a "sense of place" that is hard to achieve and drives "repeat visitation."
As a seasoned "Placemaker," I take pride in steering significant urban transformations in Melbourne. This is evident in Melbourne Central's unparalleled success with full occupancy and top-tier retail performance, which has become a catalyst factor for over $9bn of new investment in a previously neglected precinct of the City of Melbourne.
Today, amidst the buzz of the AFL Grand Final, Melbourne Central stands as a bustling hub, attracting visitors and tourists alike and solidifying its status as a premier retail and tourism destination in Australia.
My proven Placemaker and deep understanding of creating retail destinations were evident during the late 1970s in an off-pitch retail location, creating the "Gallerie Shopping Centre" at 20 Gawler Place. This was Australia's first major Food Court, and the Gallerie Food Affair peaked at its first Christmas with over 60,000 meals. It's hard to imagine a major retail centre in Australia today without a Food Court.
The "Gallerie Food Affair" had many firsts, including Wendy's Supa Sundaes and other retail innovations, including the World's first RM William's CBD store.
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