PUMA Group’s Post

PUMA has scaled up its textile-to-textile recycling innovation RE:FIBRE, creating millions of replica football jerseys with a minimum of 75% recycled textile waste and other waste material. For the first time, from the start of the 24/25 season, PUMA football replica jerseys (featuring 35 Clubs), including those for the Euro and Copa América tournaments, are made from RE:FIBRE. The upscaling builds on the 46,000 RE:FIBRE jerseys produced in 2023 and seeks to not only reduce textile waste, but also to create less reliance on plastic bottles to produce recycled polyester products. To make the upscaling possible, PUMA is exploring diversified ways to recycle polyester – such as thermo-mechanical and chemical recycling techniques enabling PUMA to significantly increase its capacity to recycle textile waste. “RE:FIBRE gives football fans a tangible example of how PUMA is working towards creating a Forever Better,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA. https://lnkd.in/eVNeFybr #News

Puma's Commitment 🏅👟 Starting with the 2024/2025 season, replicas of jerseys for the 35 football clubs sponsored by Puma, including Eurocup and Copa America teams, will be made according to the new Re:Recycling plan. Key highlights: ♻️ In 2023, Puma produced 46,000 jerseys through its Re:recycling initiative. 🌿 The goal is to reduce textile waste and dependence on plastic bottles for recycled polyester. 🔄 Puma aims for 100% of its polyester products to come from textile waste, exploring thermomechanical and chemical recycling techniques to enhance recycling capacity. 🎉 To celebrate this milestone in textile innovation, Puma will host a weekend of activities at its New York flagship store, coinciding with the launch of AC Milan and Manchester City kits. What do you think about Puma's commitment to sustainability?  OptimaRetail.eu: Experts in worldwide #Retail #maintenance and repairs - SMART FACILITY MANAGEMENT  #OptimaRetail #facilityManagement #PreventiveMaintenance #ReactiveMaintenance #puma #RetailExpansion #Fashion

With the Euro's just around the corner ⚽, As an avid football fan, I took a closer look into the world of sports clothing and was pleasantly surprised. Companies of all shapes and sizes are finding new ways to go green to reduce plastic waste. Before joining ICIS, I never thought of looking at what everyday household items and everyday clothing are made from. I wonder how many players will be sporting the next generation of sustainable boots. #sustainability #Euro #football #sports #greeninitiatives #ICIS Check out this throwback video for some inspiration on how far we've come in the world of sustainability! https://lnkd.in/gqtkca97

Recycling in the news! 📰 PUMA Group is taking a significant step forward in sustainable fashion by scaling its RE:FIBRE initiative to produce millions of replica football shirts ⚽, using a minimum of 75% recycled textile and other waste materials ♻️. Starting from the 2024/25 season, shirts for 35 clubs 👕, including those for the Euro and Copa América tournaments, will be crafted from these eco-friendly materials. In 2023, PUMA produced 46,000 RE:FIBRE football shirts and aims to expand this initiative to reduce textile waste 📉 and dependence on plastic bottles for recycled polyester. By investing in innovative recycling techniques, such as thermo-mechanical and chemical processes, PUMA has significantly increased its capacity to recycle textile waste 👚. To celebrate this milestone, PUMA hosted a weekend of activities at its New York flagship store 📍. Highlights included the launch of the AC Milan and Manchester City home kits and limited-edition badges upcycled 🧵 from match-worn shirts by players Jack Grealish and Christian Pulisic, designed by upcycler Andrew Burgess. Read the full story here 🔗 https://okt.to/1U4xcB #recyclingnews #textilerecycling #clothesrecycling #oldclothes #recycling

Puma pushes forward with Re:Fibre programme... Puma is scaling up its Re:Fibre textile-to-textile recycling programme to create millions of replica football shirts with a minimum of 75% recycled textile waste and other waste material. For the first time from the start of the 24/25 season, Puma football replica shirts for 35 Club, including those for the Euro and Copa América tournaments, will be made within the Re:Fibre programme. The upscaling builds on the 46,000 Re:Fibre jerseys produced in 2023 and seeks to not only reduce textile waste, but also to create less reliance on plastic bottles to produce recycled polyester products. To make the upscaling possible, Puma is exploring diversified ways to recycle polyester such as thermo-mechanical and chemical recycling techniques. Read more - https://lnkd.in/ehu-sNfG #textiles #apparel #sportswear #innovationintextiles #recycling #circularity #textiletotextile PUMA Group

🌟Sportswear giant PUMA Group has achieved its first science-based greenhouse gas (GHG) reduction #targets seven years ahead of schedule, according to its latest #sustainability report🌟 The report, ‘Play faster. Forever Play’, shows that Puma achieved a 24% reduction in GHG in 2023 compared to the previous year, giving it an overall reduction of 85% of its own #emissions and a 65% reduction of supply chain emissions relative to sales compared to a 2017 baseline, hitting its first milestone well ahead of its target year of 2030. https://lnkd.in/ejjyd9tU

🌍 Sustainable Fashion Alert: PUMA's Eco-Revolution is Here! 🌿✨ From 2024, all Football Club and Federation replica jerseys will be powered by RE:FIBRE technology, marking a significant leap towards a greener future. PUMA, the global sports giant, unveils an ambitious sustainability move by integrating its RE:FIBRE technology into all Football Club and Federation replica jerseys from 2024. This innovation, piloted in 2022, now extends to major tournaments like the Euro and Copa América.⚽♻️ RE:FIBRE redefines textile recycling, using recycled materials from old garments and factory waste, diversifying from relying solely on plastic bottles. 📰 Curious to explore this eco-friendly innovation further? Find the full story on our website! Dive into the transformative impact of PUMA's commitment to sustainability. Join us on LinkedIn page as we unravel the narrative behind PUMA's sustainable strides. Let's lead the charge towards a more eco-conscious industry! 🌟 #PUMA #PUMASustainability #REGENREPORTS #SustainableFuture #Sustainability #SustainableFashion For an in-depth understanding of how PUMA's sustainability journey aligns with our shared vision, follow our LinkedIn page. Discover more about the sustainable future of fashion! 🌍✨

PUMA Group, a leader in sportswear, revolutionized packaging and drove sustainability! Mission? To create a game-changing packaging system that significantly reduces environmental impact while aligning with PUMA's commitment to cleaner, greener, and safer practices. Facing the challenge of addressing sustainability in retail, particularly regarding packaging, Puma embarked on a transformative journey. Goal? To develop a solution that minimizes environmental harm without disrupting existing infrastructure. After two months of research and analysis, PUMA Group & fuseproject introduced the "clever little bag" – an innovative packaging solution that not only reduces waste but also saves energy, water, and fuel. This game-changer saves: ▪ 8,500 tons of paper per year ▪ 20 million megajoules of electricity ▪ 1 million liters of water ▪ 500,000 liters of diesel fuel (lighter weight) Designed for recyclability, the "clever little bag" ensures sustainability throughout its lifecycle. This innovative packaging solution has received widespread recognition and numerous awards. #Sustainability #Innovation #PUMA #Design

Turning old into new! This basic principle of the circular economy fully applies to the RE:FIBRE process from PUMA Group – because here, old clothes are turned into new clothes! Curious to find out how it works? 👉 Take a look at our slider! #KTradefair #MesseDuesseldorf #Recycling #TextileToTextile #CircularEconomy

♻️ PUMA Group Scores Big on Sustainability ♻️ 🌟 At Almonds Ai, we're thrilled to celebrate PUMA's impressive progress in reducing #greenhousegas emissions! 🌍 Their remarkable 24% reduction in 2023, despite sales growth, serves as a true inspiration for sustainable practices in the fashion industry. PUMA's success underscores the significance of collaboration and innovation in sustainability efforts. Here's how they achieved these outstanding results: 🤝 Supplier Engagement: Partnering with suppliers committed to #renewablenergy sources. 🌱 Sustainable Materials: Utilizing #ecofriendly materials to minimize environmental impact. 🚛 Green Logistics: Collaborating with #lowcarbon shipping companies to reduce emissions. ☀️ Renewable Energy: Shifting to renewable energy sources for operations. These strategies are all adaptable! Brands of all sizes can implement similar practices to become more #sustainable. The Almonds Ai Green Loyalty Program empowers brands to incentivize channel partners to adopt sustainable practices and #rewards them for their efforts. 🌟 To read the full article, click the link in the first comment. 📰 #sustainablefashion #gogreen #corporatesocialresponsibility #sustainableliving #puma #GreenLoylatyProgram