Punch Creative’s Post

TikTok shop, IG shop, and Pinterest click to buy is the next stage of social media’s evolution 🛒 It’s massively popular across generations and not to be underestimated by marketers. #TikTok #SocialMedia #TikTokShopping #Marketing

Richard Lowes, Hannah Clarke, and Julie Williams headed down to The Queen at Chester Hotel yesterday to capture content with First Frame Productions. It’s a unique venue with a lot of historic details and quirks - as well as a narrative that is undeniably different. You can't help but feel entirely immersed when visiting there.    We had a great time with the LGH Hotels Management Ltd team, and got some fantastic photography and video content. Big things coming for The Queen - watch this space!   #HospitalityMarketing #UKHospitality 

Ensuring brand sustainability in the future with Punch Creative. Get in touch today by calling us at 01132557285 📱 #BrandStrategy #Branding #MarketingAgency

Reviews are crucial to your marketing. But do you know how to get the most out of them ❔ You need to be centring reviews in your hospitality marketing strategy How do you convey an experience better than through the eyes of someone who has actually experienced it? Maximise their exposure. Share them on your social platforms. Post them on your website. Interact with them to show engagement and cultivate a community. Respond to them and reward guests who leave them. Use them to harness data and insights into your business. Negative reviews can be constructive if you take action to fix what has been mentioned. Reallocate resources and improve the customer experience. Online reviews are more prevalent than ever. Working with technology like NLPs, you can harness and analyse the data they reveal and optimise both your marketing and your business. #MarketingStrategy #DigitalMarketing #HospitalityMarketing

Meet Ian. One of the three directors of Punch, Ian leads the web team and oversees digital transformation projects. Each day he pivots from web development and brand audit work to SEO strategy and performance marketing campaigns. Ian’s a motivational presence in our studio and has always got a smile on his face (especially when we put Whitney Houston on the speakers for him). Get to know Ian ➡️ #MeetTheTeam #MarketingAgency #DigitalAgency

Marketing a hotel is difficult. You can’t just market the sheets and linen quality. A hotel stay is about the whole experience. Plus, for many consumers, it’s not often a repeat purchase. A hotel stay is a luxury spend, and is not classed, for most, as a “necessity purchase”. So many hotels stick to social media marketing, print campaigns, and paid ads. Gamification is a new approach that marketers are starting to realise offers far more than a novelty experience for the consumer. Not only does it cut through the digital noise, standing out and making a memorable experience for the consumer (therefore increasing brand awareness), but it can actually help you collect valuable data. This consumer data can help you overhaul your marketing strategy and deliver key information to customers you’ll actually be able to convert. It combines data driven strategy with creative and digital innovation 🎮 #Gamification #HospitalityMarketing #MarketingStrategy

Let’s look at the value of building trust in influencer marketing and connection with your audience 👇🏻 Influencer marketing as an industry is continuously evolving, which means that the way your partnerships function will have to adapt to. Recently there’s been a movement away from one -off collaborations into long term partnerships🖇️ Why is this important? It helps the influencer’s audience form a connection and relationship with the brand through repeated mentions, endorsements, and visual reminders. It also means that (with often considerable financial investment) both parties are getting the most out of the deal with consistent exposure and work. Additionally, it maintains a sense of stability in the influencer’s content, making the audience less likely to get fatigued with the mass of sponsored posts and #ads for different products. Ultimately, it’s your choice which strategy is going to be most effective and work best with your resources and budget – but it’s worth a pause. #MarketingStrategy #InfluencerMarketing

“73% of surveyed respondents claimed an exclusive offer made them feel personally connected to a brand” Building brand loyalty, improving customer satisfaction, and helping to convert lookers into bookers is crucial for making your marketing efforts successful. But you can afford to be exclusive in your offerings. With the inclusive power of exclusivity, you can create a stronger relationship with your target audience, increasing revenue. ☝️ #MarketingStrategy #MarketingAgency