Starting soon at The Tech Lab at Advertising Week: Purple's Rebecca Matwijkow joins this smart discussion about the intersection of creative and data. What's in store: In a world where consumer attention is increasingly fragmented, privacy concerns are at a high and 1:1 targeting has become a thing of the past, how should brands navigate the tug-of-war between these two components of an advertising strategy? In this increasingly complex advertising environment, can the left-side and right-side brains of a brand work together in harmony to deliver results? More on this panel: https://bit.ly/3tBeCxn #AWNewYork23
📣 In just 2 weeks, Ogury will be taking the main stage for Advertising Week NYC on October 17th! Join our General Manager Americas, Anthony Flaccavento, for a thought-provoking discussion, where we'll unravel the delicate balance between creative and data-driven strategies. 💡 Don't miss out on this opportunity to gain insights into the world of advertising! Learn more here: https://bit.ly/2ZxEDPh #AWNewYork23 #Events #PersonifiedAdvertising