Purpose Group’s Post

We've been closely watching the rise of the creator economy, and it's been nothing short of inspiring. We've seen firsthand the incredible talent, passion, and drive of creators everywhere. But we've also noticed a gap. A need for a platform that truly empowers creators, connects them with brands, and helps them thrive. That's where The Creators Marketplace (TCM) comes in. TCM is about giving creators the tools, resources, and community they deserve. This platform aligns perfectly with our mission to connect people and businesses everywhere. We believe in the power of creators to shape culture and drive growth. Stay tuned for more exciting news about TCM! #creatoreconomy #creator #creators #linka #marketplace #brands #local #tcmcity #tcm #influencermarketing

What do creators and the creator economy look like in the near future? Here is a quote from one of the experts featured in our latest report Creator Class of 2024. In this report we unpack the next generation of creators, providing insights into how they have evolved, the lanes they have and will continue to carve for themselves, as well as our own trend predictions. Link to download here: https://lnkd.in/eiNG8AQ9 #Digiverse #CreatorClassOf2024 #creatoreconomy #creators 

Can Transformers One Recover and Follow Spider-Verse’s Success? Read More: https://lnkd.in/dtSfuPQN #CanTransformersOneRecoverandFollowSpiderVersesSuccess? #entertainment #potentially_recover #SpiderVerse #TransformersOne #Onecould #Transformers

"Goosebumps, ever wondered what makes them?" So started the brand narrative I recently created for d&b audiotechnik, one of the world's leading makers of speaker systems (Sydney Opera House, Royal Albert Hall, Wembley Stadium, the Taylor Swift tour... it's a very long list). It's a simple question inspired by an off-hand story I heard about why the founders started out in the early 80s. I'm mentioning it because, in my experience, the reason a business started is the reason it still deserves to exist today. The human condition doesn't really change very quickly (find Bill Bernbach's 'unchanging man' quote). What does change is context. Cultural context is the glue that binds your product and your audience together. Many businesses just think about product and customer which is hard to make interesting. Triangulating with context brings it all to life, it clarifies your place in the world and people's lives. So, as a business, you need to figure out how the question you asked yourself when you started is relevant today. And I think that applies whether you're a bootstrapped start-up or a 43-year old mega-multi-million turnover organisation like d&b group. Turns out that goosebumps are a contortion of our 'fight of flight' response. Triggered by unexpected change and the more immersed in the moment we are, the more we feel them. Which is handy, because this brief was to communicate that d&b group are changing and creating more immersive experiences - so goosebumps all round then. Understand your founding truth and keep telling it. What's true is true. #founders #founderstory #clarity

At the Forbes #Under30Summit, LTK co-founder Amber Venz Box spoke on an insightful panel on the Creator Economy, highlighting how LTK is revolutionizing growth for both creators and brands. 🚀https://lnkd.in/eipXRnya #LTK #Forbes #CreatorEconomy #Creators #CreatorMarketing #InfluencerMarketing #MarketingStrategy

Did you know that Whitebalance was founded over a shared passion for making creative work smoother and faster? It all started when Lorraine Ma, an award-winning filmmaker whose films have dazzled at Cannes and been picked up by VICE Media, joined forces with Hari Mohanraj, a tech wizard who helped build Shipt (later acquired by Target). In 2021, they teamed up to solve a simple but critical problem—how to make high-quality video and audio processing faster. One day, they demoed a prototype to an early investor: a Major League Baseball (MLB) team. The team liked what they saw, but they also pointed out something bigger—a pain point they faced every day: copyright infringement. It was one of those ‘aha’ moments. Lorraine and Hari realized that beyond speed, there was a chance to solve a much deeper issue affecting content creators everywhere. So, they got to work. Over the next few months, they asked a lot of questions, listened even more, and what started as a sleek prototype evolved into a full-fledged product. And that’s how Whitebalance was born. A tool designed to make life easier for creators by tackling copyright challenges head-on, so they can focus on what they do best: telling great stories. And this story is only just beginning... #ClearedForUse #TBT #StartUp #FoundersStory

What is the secret ingredient to a successful family business? It's innovation. Every chef knows she must tweak her menu to keep in tune with changing tastes. Along the way she needs to test whether her concoction tastes delicious. That same method applies to business growth, to ensure you have the best combination possible. We have innovated over the last 25 years. We’ve listened to our players' feedback and our operators’ feedback. We’ve reinvented our business, again and again. More, we’ve tapped into the changing entertainment shifts to re-engineer our live-action gaming system to stay on-trend. As a family business, we’ve had our ups and downs. We’ve had some ventures that have boomed, and some that have tanked. As pioneers in the live-action gaming sector, we literally wrote the book on the subject. Our technology is continuing to evolve. This year we are writing a new chapter. An exciting re-imagining of live-action gaming. It's innovation that lets us move forward, confident. Stay tuned for some surprising and delightful new ways to play on this journey of rich invention. Comment below if you want to be one of the first to "taste-test" our latest innovation. #innovation #familybusiness

Building something new always requires overcoming a perception gap, the space between where “most people” are and the opportunities available to them. There likely wouldn’t be an opportunity if that gap didn't exist. There is a perception gap between traditional entertainment executives and creators. On one side, too many in Hollywood think that creators need them more than they actually do, and are misapplying traditional media metrics to assess the promise (or perceived lack thereof) that certain creators can bring to their platform. On the other side, creators of a certain scale feel that traditional media is undervaluing them and that they should be getting more love and attention. Here’s the catch: Creators who feel underloved can return to making content and monetizing their brands through their social channels and, in many cases, make just as much, if not more, money doing that than diverting their time and attention to a project for a traditional media platform. I am also seeing creators willing to be more creative and flexible in how they approach a partnership with a traditional media platform. Traditional media executives with a misapplied mindset will eventually get to the right place because the market will demand it, particularly when a more forward-thinking peer successfully applies and executes the model. Unfortunately, they won’t be able to recover the lost opportunity cost of being too slow to adjust their paradigm. #EquityCrowdfunding #Creators #CreatorFinancing #CreatorEnterprise #CreatorMiddleClass #NewHollywood

I love being surrounded by interesting people doing interesting things. Here are some cool tools, platforms and businesses I've seen founders in my network building over the last few weeks (some music and some not): Jamalytics - A brand new platform that is looking to fuel the live sector by providing AI driven insights that connect artists and venues for profitable live performance opportunities 🎤 Choplife Gaming - an inevitably successful venture from the incredible Oluwatosin “ Mr Eazi ” Ajibade. A new online gaming platform which is taking online gaming to brand new markets 🧠 RepostExchange - A platform that helps artists build and reach new audiences natively on SoundCloud. If you're an independent artist, and SoundCloud is your platform of choice - this is the place to go! Benjamin Geyre's Lissen.Live - These guys are pre-launch but you can join the waitlist on their website. Ben is creating an interactive fan-to-artist experience, enhancing the interactions between fans and artists and generating more sustainable revenue streams for artists 🤝 indify - I recently discovered Indify and when I did, I thought this is cool! They match investment and marketing partners with artists and then facilitate an equitable investment in an artist. This gives the artist the best chance of success whilst maintaining their independence 👀 It's together we will solve the challenges that artists and consumers face, so let's bring each other up 🚀 #startups #newbusiness #innovation #creativesector