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🥹🎉 Celebrating my first year with a company that was once on my BHAG list calls for story time. TW: immense gratitude and a *little sap. When I first moved to San Diego NYE 2021, I was broke, jobless (sort of) and living for free with family and friends. Note: I say sort of because I had tried to start my own fitness business, but had no clue how to get it off the ground. I had no other choice but to hustle. Freelanced podcasting, worked on my little fit biz, whatever I could do to bring in $500 here or there. But it definitely wasn’t enough. I took a call with a long time friend and colleague of my mom’s (Irene McCormick, MS - if you didn’t know), who’s reputation in the industry is so powerful, I shook with anticipation as the connecting zoom call jingled in the background. Fabio Comana was honest and brief. He told me the industry was suffering post-COVID, despite the numerous fitness businesses headquartered in San Diego. He said there might be opportunities at a place like IDEA Health & Fitness Association, but hardly anyone was hiring. I took a deep breath. Never did I think that I was good enough, talented enough, or smart enough to get a job at IDEA. I checked for job listings on LinkedIn anyway…. Nothing. I tucked the BHAG away. For another year, I kept going. I kept hustling. I started a magazine that never made it to print, took a job as a Sales Associate at Orangetheory Fitness, worked my way to becoming an Assistant Studio Manager, and had the pleasure and honor of being a part of the team that opened the first downtown San Diego studio in the East Village. Then at Health & Fitness Association (formerly IHRSA) 2023, I met a few members of the IDEA team, who said they were looking for content creators, podcasters, and writers. I raised my hand immediately! I could do it all. About a week later, I got an email. IDEA was looking for a full-time, remote Marketing Coordinator. They would pay me more than I was making at OTF, and I could work from home. Was I dreaming? My big, hairy, audacious goal was at my fingertips. The rest is 365 and some odd days of history. In my first year, I’ve been promoted from Marketing Coordinator to Digital Marketing Manager, and I’m now running the show in marketing and PR (with a LOT of help from the team). The experiences I’ve had and people I’ve met this year have taught me something new each time, and I can’t believe I GET to work for such an inspiring company. Preparing for 2023 and 2024 IDEA World, the greatest show in the industry, working on initiatives to strengthen our membership base, learning to sell health & liability insurance, the list goes on. The fitness professionals we support truly are #inspiringtheworldtofitness, one client at a time. Cheers to ONE YEAR! 🍾🥂

🚨 Are your gyms packed in January but struggling with low attendance the rest of the year? It’s time to take control of your facilities' schedule and boost member engagement all year long! 📊 In our latest blog, we uncover key gym traffic trends to help you stay ahead of the curve, including: ⏰ Daily peak hours and quiet times that you can leverage to maximise facility use. 📅 Seasonal patterns – why January is busier and how to retain those New Year’s members? 💡 Proven strategies to optimise operations and use quieter hours to launch new campaigns, improve member retention, and boost profitability! 💪 Read the full post here ➡ https://lnkd.in/dcM5Cw9N Discover how smart scheduling and data-driven decisions can keep your gym thriving, even during off-peak times! #GymManagement #FitnessIndustry #PeakHours #MemberEngagement #FacilityOptimization

Another thing I love about London is the classes and food it provides access too and what that can do for companies based there. When I went to Battersea the other weekend I walked past a reformer studio and have been so tempted to book a class and do it (getting up to London on the train is quite expensive so haven't got round to it yet). I love how accessible health and wellness is, people running and walking the beautiful parks, whole food stores and juice bars everywhere. What I love more is companies that are based in these areas utilise that to make the workspace and healthy and happy environment for there staff and I think that is so important. Doing things like MCR Marketers did below brings the company together outside of work which can really improve not only your works happiness because you get to know and like the people you work with but also the respect colleagues have for each other. This then leads to better results in whatever you do because you know what you do is valued and makes a difference not only with what you do but for the company so you continue to work hard and know your respected when something isn't going your way and you need a moment to recuperate or resolve in another way and have the space to do that. London brings out the best in people (and has the best stores to treat yourself too, coffee, cake, takeaway the lot)

What a weekend! A massive thanks to Lauren Ridgewell and Embrace Wellness Studio for welcoming us to the Reformer and Yap social! It was great to meet and chat with marketers in a similar position and hear about their own journeys and personal projects 🤩 One thing that stood out to me after the session was that out of all the many introductions that were made, the most memorable, were the ones where we spoke about how we think as marketers rather than the jobs we do. It then made me think about this (as always) in relation to a business and it’s customers. It definitely shows, the best conversations come from curiosity and not just a pitch. #marketing #digitalmarketing #marketingstrategy #mcrmarketers #networking #events

Why Investing in a Partnership with AHA (Vic) is Like Joining a Gym 🏋️♂️ Think about it: When you join a gym, the key to getting value isn’t just in signing up, it’s in showing up. 🔑 Membership alone doesn't guarantee results. Similarly, becoming a partner with the AHA (Vic) is more than just a transactional relationship. Like a gym membership, the value comes from active participation and ongoing member engagement. 🏋️ The more you invest your energy in this partnership, the better your commercial results. In a gym, consistency builds strength. In an AHA (Vic) partnership, the more involved you are—through networking at events, targeted advertising, and strategic brand activations — the greater are your returns. It’s our shared commitment to this partnership that drives impact. 🤝 Guidance and support along the way At a gym, trainers guide you. At AHA (Vic), we offer tailored support to maximise your ROI. Whether it’s through targeted campaigns or joint initiatives, we ensure that your partnership delivers lasting results. 💼 The ultimate goal: Long-term gains Just like fitness, partnership success doesn’t happen overnight, but with consistency and effort, you’ll see sustained growth. If you’re interested in a quick chat about how we can make this work for you, let's connect, I'm available for a call or coffee this week. #Partnerships #CorporatePartnerships #StrategicAlliances #AHAVIC #BusinessGrowth #ROI #HotelsIndustry

🚪 Are Members Walking Out Faster Than They Walk In? Let's Talk Retention! Owning a gym isn't just about the latest equipment or killer classes. It’s about keeping your members coming back. Retention isn't just a buzzword; it's the lifeblood of your business. 🌟 Why does it matter? Because every time a member leaves, you're not just losing revenue; you're losing a potential brand ambassador. Think about it—how many new members could you gain if every satisfied member brought a friend? 🔑 Unlock the Secret to Member Loyalty: Personalized Experience: Tailored workouts and personal connections keep members engaged. Community Vibes: Create an atmosphere where members feel like they belong, not just visit. Continuous Engagement: Regular check-ins, challenges, and rewards make members feel valued. 💥 Your gym should be more than a place to sweat—it should be a community where people feel connected, supported, and inspired. Focus on retention and turn one-time visitors into lifetime members. Ready to elevate your retention game? Drop a comment or message me, and let's turn your gym into a powerhouse of loyalty! #GymSuccess #MemberRetention #FitnessBusiness #BuildCommunity #GymOwners

LEVERAGE: Sports and Performance Edition 🌟 Transform Your Health & Nutrition Expertise into a Lucrative Premium Program 🌟 📅 2-Day Virtual Event: 9:30am - 12:30pm AEST, 27th-28th May, 2024 Ready to elevate your sports and performance practice? Join our FREE event to discover how to create premium programs that drive unparalleled client results. 🔹 What You'll Learn: - What goes into a high-ticket offer ($3K-$10K+) and why experienced practitioners are adding them into their business - How to price your services based on value instead of time - How to package your expertise into a high-value program that serves clients without sacrificing your valuable time (even if you've only sold one-on-one hourly consultations before) - Proven marketing and sales strategies to position your high-ticket offer as an irresistible choice for ideal clients, overcoming common objections along the way 🎙 Featuring Expert Guests: Engage in enlightening discussions with industry pioneers focused on achieving exceptional client outcomes. ⭐ Why Attend? Gain invaluable insights, network with professionals, and unlock success keys in sports and performance. 🔒 Exclusive Content: Access insider tips, strategies, and best practices to shape the future of your practice. 👨🎓 Professional Development: Earn recognition and 6 CPE points to set yourself apart in the industry. Don't miss this chance to propel your practice forward! Reserve your spot today. 🚀 #Sports #Performance #VirtualEvent #ProfessionalDevelopment

Your gym’s missing out on 50k-100k months 🫵 because of this simple fact... 👉 90% of the time paid ads are a nuisance They place your gym in front of people who do not know about your facility Interrupting your potential new members' scrolling time… … So your front-end offer must be ATTRACTIVE to these people Or, they will not opt-in ❌ Time and time again I see facility owners get their offers wrong. When if they made some small tweaks, they’d see, 2x, 3x, or even 5x on their current ROI Here’s a little hack working right now for all of our clients: You need to use RECIPROCITY. ✅ Give away a FREE bundle on the front end Such as 👉 a trial class, a performance analysis session, and a nutrition guide (3 in 1). They’ll think... “Well if they’re willing to give away all this for FREE, then their facility must be awesome” Remember, attraction comes first, then followed by new member signups 🏆 Own a gym and want 20-50+ valuable members a month completely hands-free? DM me “GROW” and I’ll share the info 🏆 #crossfitgym #localgym #gymowners #crossfitaffiliate

An idea only becomes an idea once it challenges the status quo. That’s how we developed a new idea with Equinox: Forbid people from buying new gym memberships on January 1, traditionally the most important membership sign up day of the year. That was the message of the “WE DON’T SPEAK JANUARY” campaign, which appeared in newspapers, online and outdoor for the first time in 2023. The campaign tells everyone that Equinox would not allow membership purchases on the first of the year. Historically, the 70% of people who do sign up for gyms in January often do so out of guilt and, more often, cease gym visits within a few weeks. Equinox wants the committed. Of those who have signed up for Equinox, 95% are still members a year later and have an average of 2.8 visits per week. A campaign about Equinox’s commitment to its belief of “commitment,” helped Equinox break all kinds of records: - 504% increase in brand conversation. - 2.4 Billion earned media impressions. - Record traffic to website: 52% above its benchmark for the first week of January—setting a new record for the most visits in seven days. - Best ever January in terms of sales and leads. Up ~25% in the month-to-date when compared to the previous best January. And everyone took notice—the campaign is now taught as a case study at a leading MBA program. Equinox returned in 2024 to run the January 1 idea a second time. So, Happy New Year. Again. You can see the full case study, here: https://lnkd.in/enWwHmfg — EQUINOX Will Mayer Harvey Spevak Scott DeRue Emeka Obi Judy Taylor Vanina Kim Sunny Lee Sakura Verdino Naomi Shultz Blake Morrison Connor Kelly COLLINS Tim Cairns Madeleine Carrucan Taamrat Amaize Cas Malo Sanjay P Hukku, PhD Joseph Han Tomas Markevicius Kristine Lim Alex Blumfelder Arielle Kroloff Taylor Zahrt Alex Athanasiou Video Editor Isaiah McNeill

🚨 New on CrazyFitnessGuy: Dive into our latest blog post! 🏋️♂️ Trust me, you don't want to miss this. Drop everything and read it now! #FitnessGoals #HealthFirst