Pvolve’s Post

The programmatic landscape is ever-evolving, leaving marketers faced with multifaceted challenges from preparing for a post-cookie world to navigating relationships with retail media networks. We sent two experts to the Digiday Summit in New Orleans to keep a pulse on programmatic. Here's a comprehensive recap. #DigidaySummit #ProgrammaticConference #ProgrammaticMarketing https://bit.ly/3IohlhG

Thinking of how to elevate your brand this week? 🤔 Let Blackstar take the wheel! Our content bundles are tailored to meet all your digital needs, giving your brand the edge it needs to stand out. From custom posts to smart advertising and technical support, we've got you covered. Don't let another week slip by - choose Blackstar today and watch your brand soar! 🚀 #brandgrowth #digitalmarketing #contentcreation #naijabusiness #smartads #brandingtips

Digiday’s Kayleigh Barber and Epsilon’s Rachel Cascisa discuss the path to #datatransparency and the industry’s responsibility to consumers with #cookiedeprecation: “There’s not enough being done as an industry to educate the average consumer about the value exchange between their information and advertising. Let’s be held to account and let’s be transparent—there’s no reason we shouldn’t. It’s our responsibility to make this a priority in early 2024.” #digiday #programmaticadvertising #adtech #martech

Less than a week until DISQO and Adweek's webinar! Have you registered yet? We're bringing together experts from across the advertising ecosystem in the trenches of #AdMeasurement, charting a path toward a cookieless future. Hear from The Trade Desk’s Jennifer Ng, CROSSMEDIA USA’s Lee Beale, and DISQO’s Stephen Jepson. Register here: https://hubs.li/Q02rGyk20 #AdvertisingEcosystem #AdMeasurement #Webinar #ExpertInsight

#ICYMI In the dynamic world of digital advertising, an intriguing solution emerges: the curated deal. 🚀 This solution offers a cookieless alternative that’s both strategic and data-driven for buyers. How is this a game-changer for ad tech? See Audigent's CEO Drew Stein's thoughts and read more in the full article with AdExchanger below. https://msft.it/6041ckLWx #MSA #MSAThoughtLeadership

Utiq and Adform hosted an event a couple of weeks back in London to help rethink the industry's approach to privacy and addressability - to reset and reboot our expectations of what is possible and what is right going forwards, against a backdrop of third-party cookie deprecation. It was standing room only on the night, so the lovely team at The Digital Voice™ pulled this vox pop video together, asking the question: "what is your hope for a cookieless future" ......take a look to see what our speakers and audience had to say! Thank you again to our on-stage participants, including Marc Bresseel, Utiq's CEO, Will Harmer, our Chief Product Officer, Danny Spears, Zuzanna Gierlinska, Julia Linehan, James Trott and Jochen Schlosser.......amd to Sara Vincent from Utiq and Philip Acton from Adform for hosting on the night (along with their awesome teams). Incredible job guys! #teamutiq #yourchoicestaysyours Marc Bresseel Will Harmer Julia Gloning Jana Moran Laurent Norridge Norman Wagner Pascale Arguinarena Richard Finer Sophie Poncin Michail Piperakis Monica Rodriguez Paz Carlos Molina del Rio Boris Weiss julien delhommeau Beatrice Lhopitallier Alexandra Jaspar Sara Vincent Catherine Murray Gunter Everink Kostas Chrysovitsiotis #adtech #data #digitalmarketing #innovation #technology #marketing #change #digitalsovereignty #brands #publishers #audiences #privacy #trust #people #digital #advertising #media #business #digitaladvertising #tech #telco #cookieless

Steer your brand to online victory with ADGtech: Where visibility becomes success!  #ADGtech #OnlineTriumph #BrandSuccess #DigitalAdvertisingWins #BrandGrowth

Cookie-based retail media is limiting your revenue potential With 50% of people not always accepting cookies and 33% using ad blockers, we cannot rely on cookie-based retail media solutions. Retail media platform Streaem works server-side and doesn’t need cookies to deliver ads and won't be blocked by ad blockers. Capture your full retail media potential. Learn more on streaem.com #RetailMedia #SelfService #Streaem #AdTech #CookielessEra #SponsoredProducts #DisplayAds

I'll be attending the Digiday Programmatic Marketing Summit this week! Looking forward to connecting with top brand and agency executives and discussing innovative solutions to some of the biggest challenges facing modern marketers today. If you're going to be there, let's meet up! #Digiday #ProgrammaticMarketing #MarketingSummit

Currently working on deconstructing a media-spend leakage project that has a bolted-on (not-to-be named) identity resolution solution, to better build a more flexible, interoperable AdTech strategy framework that will futureproof a brand’s advertising strategy...then I came across this...eye-opener for sure...just a reminder for me that CDP identity resolution capability has advanced so innovatively...meaning be careful of cost stacking with ID Res solutions and only receiving perceived - not measurable - value!!! #adtech #cdp #martech #paidmedia #programmaticadvertising