PXL reposted this
Studio City PXL is proud to partner with New York City Public Schools (NYCPS) on a groundbreaking campaign to transform perceptions, elevate the brand, and connect emotionally with the #NYC community. Focused on recruitment, enrollment, and brand perception, our strategy uses targeted, short-form content to energize community support and share inspirational stories from within #NYCPS. In under a month, we launched over a dozen spots in multiple languages across social media, local transit, and broadcast, celebrating NYCPS's 180-year legacy as the largest and most culturally diverse school system on Earth. The campaign's impactful visuals and powerful narratives have already earned praise from The Mayor’s Office of New York City.
