QLM Business News’ Post

In this insightful McKinsey article, the latest trends in the sporting goods industry are highlighted, offering valuable insights for businesses and professionals alike. From shifting consumer behaviors to digital transformations, the industry is undergoing significant changes. Understanding these trends is essential for staying competitive and relevant in the dynamic market landscape. Dive into the article to uncover actionable strategies and insights to navigate the evolving sporting goods sector successfully. At PlaySpots, we're tailoring our ad platform to supercharge business growth for sporting goods retailers. With industry trends shifting rapidly, now is the perfect time to leverage our platform for maximum impact. Reach your target audience effectively and drive sales like never before. https://lnkd.in/gztikFjk #SportingGoods #IndustryTrends #McKinseyInsights #playspots #Playspotsapp #sportsbusiness #sportsindustry

What's New to TheStreet... 👟 JD Sports Fashion Sees Sales & Profit Surge from U.S. Expansion 💥 U.K. sneaker and fashion giant JD Sports is reaping the rewards of its U.S. expansion, posting impressive revenue of $6.7 billion for the period. With a boost in sales and adjusted profit, JD is making waves in the global fashion scene! 🌍📈 How do you feel about JD Sports’ growing presence in the U.S.? Share your thoughts below!👇🏻✨ 👉🏻Follow New To The Street for more! #jdsports #fashionretail #usexpansion #sneakerculture #globalfashion #businessgrowth #retailnews #businessupdate #innovation #businessnews #business #news #newtothestreet

What's New to TheStreet... 👟 JD Sports Fashion Sees Sales & Profit Surge from U.S. Expansion 💥 U.K. sneaker and fashion giant JD Sports is reaping the rewards of its U.S. expansion, posting impressive revenue of $6.7 billion for the period. With a boost in sales and adjusted profit, JD is making waves in the global fashion scene! 🌍📈 How do you feel about JD Sports’ growing presence in the U.S.? Share your thoughts below!👇🏻✨ 👉🏻Follow New To The Street for more! #jdsports #fashionretail #usexpansion #sneakerculture #globalfashion #businessgrowth #retailnews #businessupdate #innovation #businessnews #business #news #newtothestreet

As most marketers look for opportunities create attention and engagement, Molson gains attention by covering up their name to bring more visibility and recognition to PWHL players. https://lnkd.in/eQKSDVan

💡⚽️ Insight of the week ⚽️💡 According to a recent report by Sports Innovation Lab and Klarna the women’s sports merchandise market is worth US$4 billion. The report stated that fans buy merchandise to show support when they can't attend games, but lack of access is preventing new fans from getting involved. It also pointed out that low stock and fewer purchase locations make it difficult to measure demand for women’s sports merchandise

JD Sports, Foot Locker and Dick's reported 2Q trading in recent weeks. All reported to LSD/MSD LFL's (JD +2.4%, FL +2.6%, Dick's +4.5%) on softer comps than 1Q, maintained FY guidance and inventory seems reasonable. The US premium market seems strong with JD N America +5.7%, Foot Locker US +5.9% (offset by lower tier Champs and WSS) and early comments on Back To School seem cautiously optimistic. There wasn't much help on brands with JD joining Dick's by not commenting (much) on individual brands, and FL somehow implying that just about all partner brands were great or about to improve, especially Nike, where everyone seems very on-message about new ranges. The one notable trend seems to be everyone pushing into premium Lifestyle, which seems to be Dick's new avenue for growth, and a key part of FL's Lace Up plan. Some food for thought for JD Sport as it starts to integrate Hibbett.

If you're trying to target Gen Z, you need to know which brands to focus on. AdAge has identified the top 20 brands that have made an impact on Gen Z in January 2024. These brands have managed to capture Gen Z's attention with their innovative marketing strategies, inclusive messages, and commitment to social responsibility. Here are the top 10: 1. Glossier 2. Fenty Beauty 3. Adidas 4. Nike 5. American Eagle 6. H&M 7. Forever 21 8. Brandy Melville 9. Urban Outfitters 10. Sephora Keep an eye on these brands and see how you can apply their tactics to your own brand to effectively reach this demographic. Check out the full list of the top 20 brands in AdAge. #GenZ #Marketing #Brands #AdAge

Did you know there was a women's sports bar in Minneapolis? Guess that's a pretty clear target market! It is only the fourth in the US. How clear is your target market? Have you described all the segmentation variables you can? The more specific and greater clarity you have, the more effective your strategies will be and the more on-point your products/services will be. It might be time to review what you have. Want to talk about it? Or do you want my B2B segmentation PDFs? #targetMarket #Segmentation #Strategy #Marketing #BeckyAmble #FutureFocus

If you ask people when life was best, they gravitate towards the era when they became adults. Over 70s choose the Swinging Sixties, while under 30s choose the turn of the millennium. An example of nostalgia, but also a reminder that we’re more positive towards things we’ve experienced first hand. It’s the reason older groups prefer Sean Connery as James Bond and younger groups prefer Daniel Craig. And it’s why ex-footballers have different views on the age-old England midfielder debate: Chelsea players say Lampard and Liverpool players say Gerrard. It’s also surprisingly effective at explaining consumer perceptions. Those who use a brand are more likely to view it positively (e.g. for quality and value) than those who don’t. They’re more likely to consider the brand at the point of purchase. And they’re more likely to notice the brand’s advertising. But this means we have to tread carefully. Market leaders will always seem to score well - simply because they have lots of buyers who are positive towards them. Meanwhile small brands suffer because they lack users (with direct experience). Separating users and non-users is the key to successful brand tracking. It might seem like a minor shift, but it can reveal hidden weaknesses in brand perceptions, and transform the meaning of category dominance. Ethan Decker Jenni Romaniuk

𝗧𝗵𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗩𝗮𝗹𝘂𝗲 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 "Consistency isn't just about repetition—it's about reinforcing trust at every touchpoint." Your brand's strength lies in its consistency across all channels. Whether it's packaging, messaging, or customer service, a unified brand experience builds trust and loyalty. Ensure that every interaction reinforces your brand promise, no matter where your customers engage. 𝗛𝗼𝘄𝗲𝘃𝗲𝗿, 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗶𝘀 𝗮𝗹𝘀𝗼 𝗮𝗯𝗼𝘂𝘁 𝗮𝘃𝗼𝗶𝗱𝗶𝗻𝗴 𝘀𝘂𝗱𝗱𝗲𝗻 𝗮𝗻𝗱 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝘁 𝗨-𝘁𝘂𝗿𝗻𝘀 𝗼𝘃𝗲𝗿 𝘁𝗶𝗺𝗲. Your consumers can evolve over time, and your packaging should be updated, but you should be consistent in your approach. Red Bull did a fantastic job maintaining its promise while growing its brand in a more blurred market. It has created a media and sports powerhouse. Yet—if I may—their packaging could have been more unifying while playing on the diversity of products and categories. They missed the opportunity to build a unified brand voice at the product design level. #cpg #fmcg #branddevelopment