Quad’s Post

“Brands that prioritise authenticity and focus on their core values capture consumer attention.” Absolutely, Emma Thurley! 🙌 Emma elaborates: “It is crucial to avoid spreading a brand too thin across multiple stances. Dyson, known for their constant innovation, exemplifies the effectiveness of staying true to a singular, well-defined purpose.” 💡 What about you all? What values do you look for in the brands you support? Let's discuss! Let us know in comments what you think. #brandvalues #authenticity #innovation #marketing #advertising #media

The biggest mistake small businesses are making with their social media videos is trying to be too branded. What I mean is that every video looks and feels like a TV commercial with a formal intro and outro that’s branded with their logo, brand colors and contact info. Sometimes they don’t even both to format it vertically for platforms where that’s the norm. Everything is a little too polished, a little too corporate, and does not at all reflect what the social media video landscape looks like today. When you see experts talk about authenticity, this is what they’re really getting at. Just focus on creating a video that provides some value and/or entertainment. #socialmediamanager #socialmediamarketing #smallbusiness #smallbusinessowner

🤘 Why is Liquid Death’s latest campaign such a winner? 👇 1️⃣ It’s distinctive: Humor is one of advertising’s most powerful ways of grabbing and holding people’s attention. And when you’re a relative newcomer in a category full of heavyweight brands, it pays to stand out. 2️⃣ Its unmistakably on-brand: Liquid death are developing quite the reputation for delivering tongue-in-cheek advertising, so the dry humor seamlessly aligned with what people expected of the brand, helping people not only remember the funny bits, but most importantly the brand behind it. 3️⃣ It differentiates the brand: By clearly and single-mindedly calling out how Liquid Death is better than sugary rivals, the brand separated itself from the pack in a meaningful way.

Common question from brand marketers: Can I afford to spend on branded merchandise in a tougher economy? Our answer: Yes. Find a way. There is no better time than a tough market to build meaningful relationships and create connections with people that are feeling more strain than normal. Where there’s a will? There’s almost always a way.

If you have brand courage, do something generic with such bravery and power it appears to others that you are the only game in town. Here's how this works.   #courage #brandstrategy #differentiation #brandstory

As marketers, we can be guilty of using the latest buzzword and running with that idea for a while before abandoning it for the next shiny thing. But being consumer-centric isn’t just a buzzword, it’s a fundamental shift in how brands operate. Here's our 5 steps to a consumer-centric brand... Read the full article here: https://lnkd.in/e69Sm3Nu

Clipping Point Media: Where creativity meets strategy. From top-tier brands to innovative campaigns, we bring visions to life with precision and passion. (MarketingMastery#CinematicSuccess#BrandStorytelling#LightsCameraAction#BigBrandAchievements#MarketingMagic#CinematicBranding#VisualStorytellers#ResultsDriven#DigitalInnovation)

Top 1% Brands pay millions for strategy. And it's not because they like spending money. It's because they know the VALUE of answering questions like: - Who are our customers? - Where can we win? - What is our value? And that the answers will pay back 1000x. #brands #marketingStrategy #masterbranding #branding

"The real power in advertising is in having large numbers of people familiar with and comfortable with your brand. A realistic view of the world’s most successful brands gives us a very clear and unambiguous picture — spreading the word is far more likely to create success than concentrating it..." (see link in comments)

Bold moves are easier than brave ones, and the brands who know the difference conquer markets. Help CBX. A BRAND AGENCY help brands, marketers and business leaders see the difference and use some handy tools to implement that difference by voting for this workshop at SXSW.