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Do you know what CEP stands for? (Hint: It's not 'Crocodiles Eating Pancakes'...although that would be something!) CEP stands for Category Entry Points, a concept derived from Jenni Romaniuk's book, Better Brand Health. CEPs inform a brand of how consumers shop in their category and form the basis for powerful, actionable insights. Check out our infographic linked below to explore more on CEPs - a crucial aspect of Better Brand Health Tracking, Mental Advantage analysis, and Mental Availability! Download 👉 https://lnkd.in/eqFj_ndP

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Tobias Neitzel

Senior Account Executive - Strategic Accounts at quantilope | Market Research, SaaS

1mo

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