quantilope’s Post

Just a tip for brands: Avoid using "30% off" as your go-to discount. It's overused. Try offers with real urgency and scarcity: - "Free shipping for the first 50 orders" - "Buy one, get one free today only" - "Free shipping for first x orders" You'll see a difference.

Trust is key in purchasing decisions. Build a brand that customers trust with these simple steps ▸ https://lttr.ai/AVvMZ #AttractingCustomers #BrandingOnABudget

Price refers to how much the company will sell the product for. When establishing a price, companies must consider the unit cost price, marketing costs, and distribution expenses. Companies must also consider the price of competing products in the marketplace and whether their proposed price point is sufficient to represent a reasonable alternative for consumers. #price #4ps #digitalmarketing #cost

Marketing in 3 points - Part 4 1. Promotion: Involves sales promotions, discounts, and other tactics to encourage the purchase of products or services. 2. Distribution: Marketing includes decisions related to how products are distributed, considering channels like wholesalers, retailers, and direct-to-consumer models. 3. Price Strategy: Determining the right pricing strategy is a crucial aspect of marketing, balancing profitability with perceived value by customers.

🚀 Unlock the Power of Selective Distribution! 🚀 Ever wondered how Extensive Distribution impacts your product's success? Discover the game-changing benefits and strategies to maximize your reach and boost sales. 🌟📈 Dive into our latest blog post to learn more! 👉 The Effects of Extensive Distribution on Your Products https://lnkd.in/gFWBwyy3

Do you know how to protect your brand's pricing integrity? Understanding and monitoring Minimum Advertised Price (MAP) is crucial for brands looking to maintain consistent pricing across different channels. This article from Prisync explains why MAP monitoring is essential to prevent price wars and safeguard brand value. For companies selling through multiple retailers, a robust MAP policy can be the key to maintaining margins and reputation. Want to learn more?  https://lnkd.in/dG6tNduW #marketing #pricing

Two questions on distributor OI's: Why does everyone do it? What do you get from it (as in measurable benefit)? Many brands spend a '15% OI once a quarter' because "distributors expect it". But is that really a good enough answer? While reflected to retailers for 4 weeks, no performance is required and the distributor will forward buy - in many cases, all of your volume at this rate. No margins are reduced, no extra volume is sold, but your wallet is 15% lighter. For a $5M brand, that's $750,000 - you can do a lot with that! The objective of trade spending is to increase your revenue and profitability, as well as improving your retailer relationships by assisting them in meeting their objectives as well. It should be a win for both the brand and the retailer. Each brand should have a specific trade strategy that is analyzed, with a focus on continuous improvement. Let's have some discussions with brands about this. How does your brand approach distributor OI's and what do you see as the benefits?

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Freightcom Facts Enhanced Distribution overcomes a massive problem for businesses that need to ship a product to multiple customers all at once. Whether it's subscription boxes, retail fixtures, or apparel. This feature saves you time and money for mass shipping. Take a look at the blog below for a deeper dive,

Friendly reminder for small brands; Test your product price always, otherwise you’ll be leaving money on the table. Believe it or not but there is potential you can sell more with higher price mark. The only way to understand is going through testing your product prices..