Quantis’ Post

Gen z’s savviness with technology and focus on prioritizing their social values and well-being will influence their food choices and brand loyalty in the coming years

Brands manipulate our perception of effectiveness, taste, and spending habits through clever branding, packaging, and advertising imagery, creating a gap between marketing claims and reality. Fast food giants like McDonald's, Burger King, KFC etc are masters of manipulating our perceptions by employing a sophisticated visual strategy. This made-up imagery cleverly masks the truth that in actual fact – most fast foods are mass-produced, heavily processed foods and sugary drinks, often made with low-quality ingredients. 

The only constant = change As the food industry evolves, digital advances like connected packaging will help your brand stay relevant and successful in a market that is getting more competitive. Thank you, Forbes Agency Council, for the opportunity to share my thoughts on #foodindustry trends and updates! #foodpackaging #foodandbeverage #cpgbrands #foodmarketing #brandstrategy

How to attract consumers through a package of food ? 📦🥡📦 The packaging is often the first interaction consumers have with your product, so make it memorable and compelling, remember this !! ☑️ To attract consumers through food packaging, focus on: 👀 1. Eye-Catching Design: Create a visually appealing package with vibrant colors, attractive graphics, and a clear brand identity. 2. Transparency: Clearly display product information, nutritional facts, and ingredients to build trust with consumers. 3. Unique Selling Proposition (USP): Highlight what sets your food product apart from others. Whether it's organic, gluten-free, or a unique flavor, make it clear on the packaging. 4. Quality Imagery: Use high-quality images of the food on the packaging to give consumers a clear idea of what they're buying. 5. Practicality: Ensure the packaging is convenient and practical for consumers. Easy-to-open, resealable, and microwave-safe packaging can be attractive features. 6. Promotions and Offers: If applicable, highlight any promotions, discounts, or special offers on the packaging to entice consumers. 7. Consistency: Maintain a consistent branding across different products to build a recognizable brand image. #consumer #audience #packagingsolutions #packaging #attractive #growthmindset #foodandbeverage #foodandbeverageindustry #foodtechnology #foodtechnologist

What are the key trends in packaging?🧃📊 Our consumer insights feature in Speciality Food's recent article. Discover insights into interactive packaging, the move away from simplistic to bold packaging, and the importance of sustainable packaging. To discover more, please click here: https://ow.ly/2kxV50SkUUC #ConsumerInsights #MarketResearch #Packaging #FMCG

5 reasons why our old branding failed us: 1. Lacked flavour-first, fun, inclusive personality and tone. 2. Focused on vegan and eco-friendly over taste and quality. 3. Product imagery didn't scream great tasting or high quality. 4. We used 'snot green' which doesn't make people super hungry. 5. Didn't appeal to wider audience of younger shoppers or flexitarians. The best advice I've ever heard about branding? SIMPLIFY AND AMPLIFY. 🤩👌 👉 Get to REALLY know your customers and what motivates them. 👉 Understand exactly what it is you are promising your customers. 👉 Focus on your 1-2 most valuable USPs and double down on these. Our promise? To consistently offer everyone a healthier and more sustainable pizza that doesn't compromise on taste or quality. 🍕🌍 And if we can do this all whilst making you laugh at a dodgy pun then great! Why else do you think our old branding failed? 🤷♂️👇 #challengerbrands #branding #plantbased

A great example of why defining your strategy in branding before crafting the visual identity is so important. A well-defined strategy ensures consistent messaging, builds trust, and ultimately drives growth. It's the foundation upon which successful brands are built. Well done One Planet Pizza 👏

An innovative idea or even a very very yummy pizza alone isn’t enough to make a successful business. What truly sets successful companies apart from the rest is something more—a powerful, well-defined brand. Building a strong brand isn’t just about having a cool logo or a catchy tagline; it’s about creating a cohesive story that resonates with your audience and aligns with your mission. Look at this major rebranding for example—that's some prime insights Planet Pizza hab on their past branding. Good job, Planet Pizza + design team!

Fast food chains have struggled with value messaging as prices rise. Kantar's J. Walker Smith weighs in: "Technology allows for morepersonalized value offerings, and that can bring certain prices down to be more one-on-one with the consumer.” Brands like McDonald's and Starbucks are investing in #digital to deliver targeted value propositions that resonate emotionally, but maintaining brand authenticity will be key. https://lnkd.in/eFnSrS57

In the evolving landscape of the wine industry in 2024, I have been asked to discuss strategic consumer engagement for prominent wine brands. Emphasizing clarity and tangible investment returns is paramount for reinvigorating brand success. In rebranding it is essential to focus on the current market trends and consumer preferences instead of past successes. Focus on actionable strategies based on real-time data. Brand owners may offer a “sneak peek” that is exciting, yet the downstream route to the consumer requires that we prioritize concrete solutions to address a brand’s decline in sales. How can we adapt to changing consumer behaviors effectively? That’s the question. Understanding insights is crucial, but we need a solid action plan to revitalize a brand’s image. Brand owners should strategize for sustainable growth beyond just showcasing research. Rather than teasers, delve into practical steps to reposition a brand in the market. How can brand owner’s differentiate themselves and engage customers authentically? Shift the focus from “anticipation to action.” What innovative marketing approaches can you implement to reverse the decline and reignite interest in your brand? It’s work. It’s why it’s called that! #brandbuilding #wine #lovemarks #CPG