Did you know that over half of Chinese listed companies (53%) are now actively championing #ESG initiatives? 📈 What's driving this surge, and how are brands reshaping their narratives through social media? 🤔
Brands are diving deep into themes like dual carbon emission reduction, ecological restoration, education, health, and more…
🚀 New-concept products, packaging recycling initiatives, and brand peripherals are taking center stage, making products pivotal in ESG communication.
Community Cohesion and Emotional Bonds:
Outdoor scenes and niche festivals are stepping into the limelight.
🌄 Communities fostering cohesion and emotional identification are becoming the cornerstone of brand-user connections.
How are brands navigating these touchpoints, and what does the future hold for ESG marketing in China?
Take a look at FILA 👇🏼
FILA's World Citizen environmental protection series, featuring celebrity spokesperson Zhang Yixing (张艺兴), is making sustainability chic.
🌍 From recycled materials to climate change-themed prints, their "Carbon Elegant Light Life" music camping trip with Tmall Super Product Day and Tencent Music is inspiring a sustainable lifestyle among young consumers.
This is just one of the 2024 trends and tools we’ve highlighted in our latest blog post
Make sure to give it a read for more important insights and case studies you’ll want to know the year ahead 👉🏼 https://lnkd.in/gUQ5Ck9D