Quartile’s Post

🔹 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗬𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘄𝗶𝘁𝗵 𝗔𝗜! 🔹 Maximize your Amazon advertising potential with AI-driven optimization. Here’s why: 🚀 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: AI analyzes vast data to pinpoint the best audience. 💡 𝗘𝗳𝗳𝗼𝗿𝘁𝗹𝗲𝘀𝘀 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻: Save time with intelligent bid and budget adjustments. 📈 𝗕𝗼𝗼𝘀𝘁 𝗥𝗢𝗜: Achieve higher returns through continuous optimization. 📊 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Gain clear, data-backed reports to drive decisions. Embrace the power of AI to stay ahead in the competitive Amazon marketplace. Connect with me to learn how Quartile can transform your advertising strategy! #AmazonAdvertising #AI #Ecommerce #DigitalMarketing #Quartile

Adjusting your Amazon ad bids based on the time of day can significantly boost performance, but incorporating AI into your dayparting can take this strategy to the next level. By increasing bids during peak engagement hours, you can maximize visibility and drive more sales when shoppers are primed to convert. The challenge is identifying those precise timing windows when your audience is most reactive and CPC rates are most cost-efficient. That's where AI-powered dayparting comes in. Using predictive modeling to forecast the optimal bidding cadence for YOUR specific products and customers, AI can pinpoint the ideal timing for bid adjustments. Xmars can also automate keyword optimization, budget balancing across peak/off-peak periods, and continual real-time campaign optimization - all aligned with your unique dayparting needs. Dayparting alone is a powerful strategy, but incorporating AI can be a powerful differentiator in a competitive bidding space. #Ecommerce #AI #RetailMedia #Amazon

Amazon Accelerate wrapped up today with exciting new launches to help sellers streamline their work, reach more customers, and drive growth with cutting-edge generative AI and brand analytics tools. ▶ Project Amelia is your personalized Amazon selling expert, powered by generative AI. It provides customized recommendations tailored to your business needs to boost productivity and growth. Currently in beta, Project Amelia will roll out to more US sellers in the coming weeks. ▶ AI-powered Product Titles now enhance your listings by personalizing how product titles appear to customers, aligning with their search behavior for added relevance. ▶ Video Generator transforms still images into engaging video ads, bringing your products to life. This new AI-powered tool is available to select sellers now, with broader availability in 2025. Amazon is also introducing powerful new Brand Analytics Tools to help sellers better understand the customer journey and unlock data-driven growth: ▶ Customer Journey Analytics provides insights into trends and pain points, helping optimize the shopping experience. ▶ Enhanced Audience Tailoring enables tailored promotions based on customer interests and purchase history. ▶ Business Planner, powered by AI, helps identify growth opportunities by compiling data across various channels, with custom action plans to achieve your goals. #AmazonAccelerate #AI #GenerativeAI #EcommerceGrowth #ProjectAmelia #VideoGenerator #CustomerAnalytics #BusinessGrowth #RetailInnovation

Not all AI is created equal. To truly maximize performance, advertisers need AI solutions that go beyond surface-level optimizations and tackle a wide range of levers. Some tools may only monitor 1-2 factors for optimization. Xmars looks at 8. But why is a multi-factor approach to your Amazon ads so critical? In the Amazon ad ecosystem, every lever influences the others. Adjusting bids without considering dayparting or optimizing budget without refining keyword targeting can result in significant performance loss. The more context your AI can analyze in real-time, the better your ads will perform. We're able to pull more levers faster to amplify results for our clients. #AmazonAI #AmazonROAS #AI

As our Senior VP of Sales, Joon Choi shared, not all AI is created equal. Effective advertising requires AI that goes beyond surface-level optimizations. While some tools might only monitor 1-2 factors for optimization, Xmars evaluates 8. In Amazon's ad ecosystem, each element affects the others. Overlooking connections, like bid adjustments without considering dayparting or budget optimization without fine-tuning keywords, leads to lost performance. With Xmars, the more context our AI assesses in real-time, the better your ads perform. We quickly adjust multiple factors, consistently improving outcomes for our clients. #AmazonAds #AI #XmarsAI #Xmars

One of the most tangible implementations of AI is generated creative - Amazon continues to innovate with their own Image Generator API (which Helium 10 & Pacvue have made available to our customers). Now, you can generate creative simply from an ASIN, you can create multiple different sizes for different (especially) non-standard sizes. Thanks for the callout Amazon in your article! “As an early beta partner that has since fully integrated Image Generator into our platform, Pacvue has already seen that Amazon Ads advanced AI-powered tools eliminate creative barriers and enable increased ROI, a reduction in production costs, and faster multivariate testing for advertisers of all sizes,” says Melissa Burdick, president and co-founder of Pacvue, a commerce acceleration platform. “It’s thrilling to watch Amazon Ads introduce new offerings that transform our approach to branded imagery in a way that enables efficiencies and facilitates increased clickthrough rates and conversions for brands.” Amazon Ads Partners #retailmedia #generativeAI #amazonadvertising

Unlock New Possibilities with Amazon Ads' Enhanced Image Generator! Exciting news from Amazon Ads! 🎉 The new aspect ratio capability in their image generator is set to revolutionize your ad visuals. AI is transforming our lives in incredible ways, and this is just one example. How do you think this will impact your ad campaigns? #AmazonAds #AdTech #Innovation #Advertising

AI-powered Amazon listings: A game-changer with a catch. Amazon's recent announcement at Accelerate about AI-powered listing creation has got everyone talking. The promise is enticing: AI will do the work for you, creating your listing quickly and efficiently. But is it really as simple as "create and go"? While I'm excited about the potential of this technology, I want to remind sellers not to lose sight of the importance of the human touch. One vital step that shouldn't be overlooked is audience testing. Here's why it matters: ➟ AI is smart, but it doesn't always know what your specific audience prefers. ➟ The AI-generated content might not be what gets your target customers to click. ➟ Your listing is competing against countless others - it needs to stand out. So, what's the solution? Test, test, test! After using Amazon's AI to create your listing: ✔️ Use PickFu to get real consumer feedback on your AI-generated images and descriptions. ✔️ Pin your AI-created listing against your competitors' to see which one consumers would click on first. ✔️ Iterate based on the results to create a listing that truly resonates with your audience. Without a doubt, AI is a powerful tool, but it's most effective when combined with human insights and real consumer preferences. What are your thoughts on AI-generated listings? #AmazonSellers #AIListing #ConsumerInsights #EcommerceTips #PickFu

Dayparting has long been viewed as a best practice for aligning media spend with audience behavior patterns, but thanks to advanced AI capabilities, the way we execute dayparting strategies is evolving rapidly. Traditional dayparting relies heavily on broad assumptions and sampled data to set daypart bid adjustments and budgets. While directionally accurate, this strategy fails to account for the ebbs and flows of traffic and conversion rates throughout the day. By continuously analyzing large datasets of real-time customer behavior, AI can pinpoint with precision the highest-performing micro-dayparts down to the hour. Traffic spikes at 7-9 AM on Mondays? Increased conversion rates from 2-4 PM on weekends? AI will capture these. Our AI aligns ad spend dynamically to the most profitable periods across the entire 24-hour cycle. We're already seeing the impact of AI-powered dayparting for major shopping events like Prime Day. By analyzing past campaign data, our AI identified explosive but hyper-specific traffic windows, which we capitalized on through budget redeployment for clients. As AI capabilities continue advancing, the dayparting possibilities are endless. Bids, budgets, creative, and entire campaign strategies could be overhauled hourly based on real-time modeling of purchasing patterns #Dayparting #AmazonAds #AmazonStrategy

Learn how Amazon Ads created a generative AI&powered image generation capability using Amazon SageMaker Amazon Ads helps advertisers and brands achieve their business goals by developing innovative solutions that reach millions of Amazon customers at every stage of their journey. At Amazon Ads, we believe that what makes advertising effective is delivering relevant ads in the right context and at the right moment within the consumer buying journey. With that […]