𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀: ‘’𝗗𝗲𝗰𝗼𝗱𝗶𝗻𝗴 𝗧𝗮𝗷𝗻𝗲𝘀𝘀’’ – 𝗣𝗮𝗿𝘁 𝟭
In my previous post, we alluded to “Tajness’. What is it? Here goes…….
𝗔𝗿𝘁 𝗼𝗳 𝗦𝗲𝗹𝗳𝗹𝗲𝘀𝘀 𝗦𝗲𝗿𝘃𝗶𝗰𝗲, 𝘁𝗵𝗲 𝗟𝗲𝗴𝗮𝗰𝘆 𝗼𝗳 𝗖𝗮𝗿𝗲, 𝗖𝘂𝗹𝘁𝘂𝗿𝗲, 𝗮𝗻𝗱 𝗨𝗻𝘀𝗵𝗮𝗸𝗮𝗯𝗹𝗲 𝗟𝗼𝘆𝗮𝗹𝘁𝘆
The Taj has maintained a remarkable tradition of altruistic service and devotion to its guests, amidst the rapidly changing landscape of hospitality, where numerous brands are consumed with effectiveness, automation, and scale. Essentially at all levels of the organisation there is an unfaltering dedication to personalised service inspired by Indian culture. According to a recent Harvard research, this service approach has a significant impact on organisational culture, employee loyalty, and, ultimately, the guest experience.
𝗧𝗵𝗲 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻: 𝗧𝗮𝗷𝗻𝗲𝘀𝘀
A singular term, Tajness, has emerged to encapsulate the distinctive essence of Taj. Coined organically, it seemed almost predestined to become an integral part of our identity. More than a corporate slogan or marketing tactic, Tajness represents something broader and more meaningful for the past, present and future of the Taj. Today, it signifies an emotional resonance that connects both our guests and associates to the heart of the Taj.
Tajness is an expression of the warmth, authenticity, and intuitive care that our associates show towards their guests. It’s a culture where service is not simply a transaction but an emotional bond, something that creates lasting memories and fosters relationships built on sincere care. This emotional depth that connects every guest and colleague is best captured by our definition of what constitutes Tajness – “the way we do, what we do” for every transaction – internal or external. At Taj, associates live by this mantra, constantly striving to exceed guest expectations, making every experience extraordinary.
Tajness: 'At the heart of it all'
#Tajness #EmotionalConnections #Taj #RelationshipBuilding #CustomerCentricity #ServiceExcellence
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