R/GA’s Post

Zoha Zoya is DMEXCO-bound, delivering an inspiring keynote - Inclusive by Design: Creating a World Where Everyone Belongs. Join her on Wednesday, September 18 to learn how to leverage AI and other cutting-edge technology to create inclusive experiences. More on Zoha's DMEXCO - Digital Marketing Expo & Conference session here: https://lnkd.in/dFcufz8

As of today, StoneIsland.com looks a little different. R/GA is proud to have worked with the iconic brand to redesign and build its new website - now an immersive ecommerce experience, centered on Stone Island’s unique philosophy of LAB and LIFE. On this exciting new launch, Robert L. Triefus, CEO of Stone Island, commented, “This is a milestone for Stone Island as we internalize our website. The new digital destination, expressing our LAB and LIFE philosophy, perfectly complements the progressive roll out of our new store concept ensuring that our community can now fully experience the unique values that distinguish the brand both in our physical stores and online.” Triefus continued, “With regional warehouses now supporting our logistics, our customers will also have access to a range of omnichannel services for the first time.” Read more about the work on LBBonline - Little Black Book: bit.ly/3YZURgC

Tiffany Rolfe (she/her) , Global Chair & Global CCO, wrote an exclusive op-ed for ADWEEK exploring the next phase of customer engagement and commerce: listening. "This kind of listening is very different from just collecting data," she said. "It’s letting individual customers tell you what they want you to know." Read the piece below to learn how brands can leverage generative AI to become listening - or "promptable" - brands. https://lnkd.in/ew4uMr6A

Don’t miss the chance to hear from R/GA’s Imran Sheikh, Group Executive Creative Director, and Innovasport’s Sandra Elizabeth Romo, Head of Marketing and Strategy, at this year’s SXSW. "Si Se Puede: Reimagining e-commerce for the Mexican market” will let you in on how R/GA & Innovasport have refined boundaries to create the next generation of e-commerce for sporting goods. Cast your vote, now through 8/18: https://lnkd.in/eWeCdtXg The full line-up of proposed R/GA talks available at rga.com/news/sxsw (edited)

Want to learn how AI can be harnessed for good? You won’t want to miss the chance to see R/GA's Bayyina Black, Executive Director, Global Impact & Sustainability, Make/Good Founder and Zoha Zoya, EMEA, Head of Experience Design team up with Founderland's Alina Bassi, Co-Founder and Deborah Choi , Managing Director & Co-Founder, this year at SXSW. Cast your vote for “Leveling the Funding Field for Women of Color Founders with AI Coach PAM”, a panel focusing on how the power of AI can be trained to democratize access to resources for marginalized communities, now through 8/18 https://lnkd.in/eFhyJi67 The full line-up of proposed R/GA talks available at rga.com/news/sxsw

So proud to share our latest work with partner #LoveHasNoLabels “American Dreams”. The powerful message, created with Ad Council, helps raise awareness of the ongoing discrimination faced by LGBTQ+ people and how we can all play a role in creating a more accepting and inclusive society. For more resources, visit LoveHasNoLabels.com. #myamericandream

What does the future of commerce look like? Look no further than R/GAs own Tiffany Rolfe (she/her), Global Chair & Global Chief Creative Officer, and Nick Coronges, EVP Global Chief Technology Officer, for answers. Cast your vote for “Commerce X Creativity: Making the Transactional Inspirational”, a panel focusing on the next creative frontier: commerce, now through 8/18 https://lnkd.in/eYMSmcVg The full line-up of proposed R/GA talks available at rga.com/news/sxsw