R.M. Chin & Associates, Inc.’s Post

Charlie Chaplin said "Simplicity is a difficult thing to achieve." Our rebrand is a representation of simplicity not only in our new name KAL (formerly KAL Design Co.) but also in how we work. WIth this announcement we intend to get a little louder about our convictions. To us, every single initiative is an opportunity for a brand to create an authentic connection, engagement and experience with their consumers. There is a right way to approach creativity and design... ❌ It's not size of the agency ❌ It's not revenue growth ❌ it's not about being the "most creative" ❌ It's not the amount of awards won Its about delivering the right solution that solves the business challenge, building inclusive relationships that leads to trust and enabling our clients to do more in their ever evolving landscapes. We have one goal...help our clients brands grow sustainably. Discover more at www.kal.agency

Creating a brand platform for a company that is not only successful in the consumer world, but also used in the internal messaging of the company itself (to the point that even its factory workers are proud of the advertising) - is quite something. This is exactly the kind of effect TBWA\London has had for its client partners McVitie's, Ginsters and Histallay - to name but a few. I spoke with Larissa Vince (CEO) and Andy Jex (chief creative officer) to uncover the ways in which TBWA/London's revitalised creative culture has driven impressive business growth for its clients. Link in the comments below for the full feature. #CreativeExcellence #BrandImpact #TBWALondon #BusinessGrowth #MarketingInnovation #marketing #advertising #mcvities #trueoriginal

The autumn reset is the perfect time to refresh your comms strategy and think differently about elevating your brand. We're now taking on new clients across our beauty, interiors, fashion and lifestyle rosters and would love to chat about how we can build your brands influence. Get in touch today or head to our website to receive your complimentary personalised creds. #FoxCollective #PR #PublicRelations #FoxClient #LifestylePR #BuildingBrandInfluence

Davide Diodovich New Brand Identity

Davide Diodovich New Brand Identity

Delighted to share we've been appointed as lead agency by Ringtons.   We're creating a new visual identity for the family-owned brand. This will build on their rich heritage and develop a clear positioning, ensuring consistency across all touchpoints for doorstep, online and B2B customers.   Business Director, Jess Kaye expands: “Visual Identity is often the first thing brand owners look to improve and you can see why. In categories like FMCG where attention span is short, the pack itself is a gateway to the brand. So it is essential to stand out in a meaningful way, to make a real connection with your consumer.   Our advantage at CHILLI and IMA-HOME is that we connect all our specialist skillsets and resources across the whole journey. So, we don’t just answer a packaging, PR, or media brief when it comes to us; we harness all our specialisms for a collective brand and consumer centric response. We are thrilled to be helping Ringtons in this way.”   Read more on Prolific North. #BrandStrategy #BrandDesign #PackagingDesign

Americana is trending. From the runway to ready-to-wear to award-winning TV, cowboy culture has become cool. So when Beyoncé dropped Cowboy Carter last Friday night, fans and critics were quick to respond. Most commentary focused on Beyoncé’s genre jump from pop to country in what some say is a perfectly timed transition that highlights her artistic range and expands her audience reach.  But to suggest that Beyoncé is following culture rather than creating culture is a miscalculation. Cowboy Carter has been in the making for nearly a decade, with narrative threads and themes that are embedded in Beyoncé’s DNA (literally and creatively.) For brand builders, there are many lessons to be learned about how to build a brand with soul and execute a go to market strategy that doesn’t just mark a cultural moment but demands a cultural reckoning. Read my take on Beyonce's brand universe and the genius strategy behind Cowboy Carter. #branduniverse #branddevelopment #gotomarketstrategy #beyonce #cowboycarter #albumoftheyear #thesoulofbrand

A great brand is like a master dance partner. To engage is to cooperate and communicate, to dance. A master dance partner is highly aware and anticipatory of your next move. Any great brand does that. It guesses the next move of the audience and engages with confidence. . In order to have that confidence first you need clarity, and that’s where we come in. We do the research properly to bring the right strategy to the table so when it’s time to set about designing, the end product is not a mistake or random chance. . We create purposeful identities for purposeful brands…with and on purpose. Too much purpose? Well, we happen to think the world could use a lot more… . Peace, Love and Rock and Roll, Jesse