Rebecca Alejos, A.B.D’s Post

As we continue through June, our feeds are filled with rainbow logos and "Love Is Love" messages. But many in the LGBTQ+ community are questioning the authenticity of this support. "Rainbow capitalism" and "pinkwashing" often overshadow genuine efforts for equality. The real question is: How can brands authentically support LGBTQ+ communities? Consumers today want actions, not just symbols. So, if you're a well-meaning brand, consider these steps: 🌈 Support queer and trans creators. 🌈Establish forward-thinking policies for LGBTQ+ employees. 🌈Integrate LGBTQ+ advocacy with other social justice efforts. 🌈Invest in year-round contributions to LGBTQ+ causes. Retire the rainbow logo and let your actions represent your true allyship through consistent, meaningful actions. ✨ With Peter Gandolfo, MBA, Executive Coach (PCC) #PrideMonth #LGBTQSupport #AuthenticAllyship #ExecutiveCoach #InclusionMatters

Estate Planning: An Essential for LGBTQ+ Equality 🌈 🏳️🌈 As we continue to fight for equality, estate planning remains essential for protecting our rights and relationships. This Pride Month, let's focus on securing our future. #PrideMonth #LGBTQRights #EstatePlanning

Hey Marketers, It's Pride Month, but ditch the rainbow washing! This year, focus on REAL connections with the LGBTQ+ community. Ditch the fluff, deliver value. Pride merch is cool, but what about creating a valuable resource for the LGBTQ+ community? Think Skittles- it shows you understand their needs. Partner with LGBTQ+ creators. Let the community own the narrative. Amplify their voices and showcase their talent. True advocacy is about empowering others, not just tooting your own horn. Pride is year-round. Don't be a one-month wonder. Integrate LGBTQ+ support into your brand like MAC Cosmetics. Real allyship is a long-term commitment. #PrideMonth #LGBTQ+Ally #AuthenticMarketing

Why Do Brands Only Show Their True Colors in June? 🌈 As it is Pride Month, I have been reflecting on the influx of rainbow logos and celebratory posts from brands across all industries. It is heartening to see so much support for the LGBTQ+ community, but it also raises an important question: Why do these expressions of solidarity often disappear once July begins? True allyship means standing by the LGBTQ+ community year-round, not just when it is trending. It is about ensuring inclusive policies, supporting LGBTQ+ employees and customers, and fostering a culture where everyone feels safe and valued every single day. So, as we bid farewell to another Pride Month, let's challenge ourselves and the brands we support to keep the spirit of Pride alive all year. 🌟 #PrideMonth #LGBTQAllyship #InclusiveWorkplaces #YearRoundSupport #TrueColors

🌍✈️ Poll Results Are In! 🏳️🌈   These results highlight the importance of considering LGBTQ+ rights in the destination when planning travel:   ✍️ Before booking a trip, 51% of respondents are very concerned about LGBTQ+ rights in their destination, 39% are somewhat concerned, and 10% are not concerned at all.    We value your insights, and we invite you to join us at the upcoming panel, where we'll delve more deeply into this topic: https://lnkd.in/e7-gyF_K   #LGBTQTravel #InclusivityMatters #myGworkPanel

✨ LGBTQ+ History Month ✨ In case you didn't know, February is LGBTQ+ History month. Last week, to kick things off, Lucy Morgan and Seba Dyer joined a panel discussion for Campaign LGBTQ+ on allyship in the work place - there was some really interesting takeaways, so we thought we would share some of them throughout the month. 👉 Allyship Tip 1: Check your privilege 👈 Recognising your own privilege helps you to be more supportive to all marginalised groups, not just LGBTQ+ people. It forces you to view things through a different lens, and opens your eyes to inclusion. Reflecting and recognising your own unearned privileges in different aspects of your life allows you to support others who do not benefit in the same way and be a better ally to those who need it! #lgbtqhistorymonth #inclusion #allyship #podtalent

In a time when every voice matters, cutting through anti-LGBTQ+ rhetoric, specifically anti-trans rhetoric, is one of the most important things businesses can do to show up for our community. Whether you’re a small, mid-size or large business YOU have the power to change the narrative. Learn how you can advocate for equality, amplify LGBTQ+ voices and educate key stakeholders: https://hrc.im/countusin #TransAwarenessWeek

RiSE up for PRIDE Every year, companies across the world show up in recognition of Pride. But the reality is that our LGBTQ+ community expect more than a once-a-year acknowledgement. They want to drive real change, where change is needed, and where better to start than the workplace. UCLA research states that 1 in 3 LGBT employees have left a job due to a lack of LGBT inclusion in their workplace. At RES, the work of RiSE has impacted our colleagues, networks, regions and businesses, and through their committed efforts RiSE have driven change and powered progress internally. Discover more about the progress of RiSE here - https://lnkd.in/ePxNZ7im #PRIDE #Community #People #Change

What do #diversity and #inclusion have to do with business? 🌈 Besides being a crucial social responsibility, inclusive workplaces benefit from a variety of viewpoints, leading to more informed decisions and a better understanding of diverse customer needs. 🎯 A bonus: When people feel included, they are more engaged, motivated, and loyal. Sounds like a win-win to me! How do you see diversity and inclusion reflected in your workplace? ✨

🌈 Celebrating Pride Month June is Pride Month—a time to honor the journey towards equity and acknowledge the challenges still faced by the LGBTQ+ community. Why Pride Matters: Historical Significance: Commemorates the Stonewall Uprising of 1969, a pivotal moment in LGBTQ+ rights. Progress and Achievements: Marriage equity, increased visibility, and expanded legal protections. Ongoing Challenges: Discrimination, violence, and legal persecution persist worldwide. How We Can Contribute: Educate: Learn and share the history and current issues of the LGBTQ+ community. Advocate: Support policies and initiatives that promote equity. Inclusivity: Foster accepting and respectful environments in all spaces. Pride is not just a celebration, but a call to action. Let’s honor the courage of those who fought for rights and commit to building a future where everyone can live with dignity and equity. 🌟 #PrideMonth #Equity #LGBTQ #HumanRights #Inclusion