Rabbit's Tale’s Post

Many people feel creativity has become stifled by middlemen and efficiencies—and it’s causing them to tune out. This presents a unique opportunity for brands and creators to take bold risks and avoid falling into the trap of "meh-diocrity": https://accntu.re/49wtpso #AccentureLifeTrends

Last night, a few of us from d+m attended Get Sh*t Done—an event about how some of the best strategists in the business make great things happen. The panel featured an incredible lineup: ✨ Margaux Revol: Independent strategist and former Strategy Partner at AMV BBDO 🌍 Ayo Fagbemi: Co-founder of Explorers Club and advocate for diversity in strategy 🎮 Zoe Scaman: Founder of Bodacious, exploring the intersections of culture, fandom, and tech 🍫 Sandie Dilger: CMO at Warp Snacks and former strategist behind iconic campaigns like Cadbury’s “Gorilla” The discussions were packed with insights. A few takeaways that have stuck with us: 🤝 Generosity matters: Sharing knowledge and building networks strengthens everyone. 💡 Collaboration leads to better ideas: Teams working together, aligned toward a shared goal, create stronger strategies. 🕰️ Space to think is key: Confidence and creativity need time and room to grow. Be selfish and take time for yourself. 🚀 Taboos have power: Leaning into them, challenging boundaries, and thinking bigger than the brief is where game-changing work happens. 🔑 Open the door for others: The industry benefits from creating opportunities for new and diverse talent. Thanks to Rebecca Rowntree and the Get Sh*t Done team for organizing such a great evening. #Strategy #Culture #Creativity

Great week to reflect on the discussions and provocations of the retail sector. It has been super exciting to hear about the progress and growth ideas from the industry leaders. One thing is certain, the traditional thinking wont be the armour for exponential growth, cultural shifts and more openness on building new partnerships and multipler models is key. My discussion with Ken Mandel was definitely representative of bold notes 🎶 at the intersection of Audience Media Networks, Loyalty and Group Data commercialization and its evolution in Retail Networks. Retail Operations are no longer operating to win on their own. Ecosystem and alliances driven value certainly will prove to be a strong source of competitive advantage and organic fandom. Thus, we see that experiential retail is certain in taking a pole position in stores. Retail leaders are highlighting their stores as being more than just a place to quickly transact for your needs but where consumers can build a connection and enjoy a unique experience physically, digitally and emotionally! Data and Insights then become essential to driving personalization! #RetailRants #uniquebrandexperiences #physical #digital #personalization #shopperinsights #Datacommercialization #lifecentric #retailmedia #experientialretail #newgrowth #loyalty #engagement #customervalue Accenture Southeast Asia Grab NRF 2024: Retail's Big Show Asia Pacific Simon Cheng Simone Morandi

If you haven't leveraged a Retail Media Network (it applies to virtually all industries), this is a great quick start to understand this direct revenue opportunity for your company. I'd suggest you check it out

🙌 The anticipation builds as #e4mDigital40Under40 Jury Chair Sushant Dash CEO of Tata Starbucks India, unveils the essential criteria he seeks in this year's contenders! Jury Meet on July 11th, 2024. Stay tuned! 😍 Discover more: https://bit.ly/3QLtIsM #e4m40Under40 #DigitalExcellence #DigitalInnovation #FutureOfDigital #DigitalInfluencers #DigitalMarketers #DigitalLeaders

Arc was the most-awarded commerce agency at this year’s REGGIE Awards. 9 times. Reality: When you choose a life in marketing, you don’t always get to market things (brands, services, ideas) that directly align with your personal values. This year’s award-winning work created in partnership by Arc and Unilever: - Amplifies multicultural voices - Eschews perfection - Promotes family connection and positive self-worth in young women - Provides affordable, healthy meal options to families Do these align with my personal values? Yes. Yes. Yes. And…Yes. It thrills me to see this work connect with people, build businesses, perpetuate good in the world, and receive recognition for all of it. #IrresistibleCommerce #REGGIE #award #Unilever #ClientPartner #arcww

We are shining the spotlight on– the heart and soul of Publicis Sapient– our People. Today, we're all about shouting loud and proud, "I am Here!" 📢Why? Because we are a melting pot of vision, creativity, and fearlessness ambition! We asked our people to share their top reasons that make them say, "I am Here at Publicis Sapient." And guess what? From 10x client impact, AI adoption, to inclusion in everything we do, their answers are as diverse as they are unique! 🌈 The common thread? A shared passion for PS! Share your thought in the comments section. #ThriveAtPS #LifeAtPS #Publicissapient

💪 💥 We are making CHANGE. It's incredible to be among this cohort of paradigm-shifting individuals shortlisted for the Media For All [MEFA] Diversity and Inclusion Awards in partnership with Campaign UK. Being nominated for an award this prestigious is always both thrilling and humbling. And yes, I would really love to win, of course I would! But the real win here is to see how much unbelievable trailblazing talent exists in our media and advertising community, and how when the doors are opened (broken down?!) how it contributes to innovation and fuels the lifeblood of our industry. Change keeps us relevant, alive, pioneering and winning. Sometimes it can be hard to visualise what change looks like: well here's a visual of high impact to bring it to life! And each individual's bio is worth a read, giving inspiration into the many different ways, wherever we come from and whoever we are, we can all MAKE CHANGE. Honestly, if I win amongst this crowd, I'll be gobsmacked because they are all WINNERS. I'm not feeling like an imposter here (honest! well, maybe a bit...) but I'm standing tall in the belief that the work I'm doing is making an impact. And, as I always say, the award is not the goal, it is the platform to do more. Huge congrats to: 💥 Sharon Lloyd Barnes, Commercial Director, Advertising Association 💥 Leyya Sattar, Founder, Other Box 💥 Elizabeth Anyaegbuna, Co-founder and CEO, 16x9media 💥 Dinah Williams, CEO, The Avenir Network 💥 Diksha Sonal, Global Insights Lead, DoubleVerify 💥 Chloe Davies, Founder and CEO, It Takes A Village Collective 💥 Ahmed Omer, Founder, Cultured Connections Community With a special shout out to the original CHANGEMAKERS who are leading this industry initiative Naren Patel and Nikki Sehgal and the whole team Media For All [MEFA] I can't wait to see you all at the awards event on Tuesday 19th November. #MEFA #MediaForAll #DiversityAndInclusion #Media #Advertising #Awards #diversity #consumerequality #changemaker #inclusion #representation Ogilvy UK Ogilvy Consulting

We’ve hit peak excitement levels over here, and it's all because of YOU🎉 Just look at this: a sea of agency of the year employees, all eyes glued to screens, ready to receive YOUR nominations. Keep ‘em coming, we love to keep our very real and totally not AI-generated employees working hard. 👨💻 👩💻 Go on give our back-patters a run for their money 🙍♂️ 🖐 #AgencyOfTheYear #adawards #advertising