Rachel Edmonds’ Post

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Senior Creative Strategist

In case you missed it, I've been working on an article series about 'Designing a Better Tomorrow'. In the latest instalment, I delve into combatting sustainability fatigue by focusing on the transformative power of design. I explore 3 actionable design principles, accompanied by inspiring case-studies. Check out the teaser below or for the full article head straight to https://lnkd.in/e3svMmFW

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The power of design to shape a better tomorrow. In the latest edition of our ‘Designing a Better Tomorrow’ series, Creative Strategist Rachel Edmonds explores how to overcome sustainability fatigue by focusing on the incredible power of design. She discusses three actionable design principles starting with, 'Make it Flex'. This principle advocates for creating environments that are adaptable to our continually evolving needs and expectations. Highlighting the work of Haptic Architects & Ramboll, we see how it’s possible to challenge the conventional notion of buildings as static structures, enabling long-term relevance amidst ever-evolving societies. "By strategically designing a system with flexibility as a core design principle, we can promote longevity and resource efficiency in a rapidly changing world." Learn more here and stay tuned for the next part in this series: https://lnkd.in/eQV4a-Nb #SustainableDesign #Innovation #ForwardThinking #DesignForTomorrow

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