Rachel Ennis’ Post

The industry’s growing again – but between brands and agencies, juniors and execs, communication is broken. Did you know that 45% of creative partners say their working relationship with brand counterparts is difficult? Or that companies prioritising creativity this year are 6x more likely to predict growth? Get actionable insights from these stats and more, put them into action across your business, and drive creative growth in 2024. Download the State of Creativity from LIONS Advisory today | https://lnkd.in/ez9n__pw

The traditional agency model is showing cracks, especially when it comes to nurturing creative talent. As agencies become increasingly data-driven — often at the expense of #creativity — the industry's "tried-and-true" approach is in need of a re-think to truly value creativity and the professionals who bring it to life.

The traditional agency model is showing cracks, especially when it comes to nurturing creative talent. As agencies become increasingly data-driven — often at the expense of #creativity — the industry's "tried-and-true" approach is in need of a re-think to truly value creativity and the professionals who bring it to life.

Check out the link below to read an article on Creativebrief, where our Group Impact Officer, Niki Hunter Ekins, shares her thoughts on whether brands are doing enough to consider cultural context within the work they do. 💭   https://lnkd.in/ej9e2P59

While the traditional AOR model may be a thing of the past, this Ad Age article does a great job of highlighting some of the key aspects of healthy agency-client partnerships. A few points that stood out and that describe how we do business here at Nansen: 1. Agencies must be able to walk and chew gum at the same time. That means "...not just ideating groundbreaking concepts, but also owning their implementation—from concept to execution." 2. Having agency staff working at the client's office (or vice versa) is invaluable. 3. Focus on your core competencies (i.e. dig where you stand). "Offering specialized services... enables agencies to pioneer innovative solutions for clients—creating a competitive advantage and tangible business impact." 4. Take excellent care of the people doing the work. "By focusing on these principles for inclusivity and accessibility, the result is a more user-friendly experience, resonating deeply with customers and driving brand loyalty."

Why Consistency in Creative Delivery Matters to Clients In the creative world, delivering high-quality work is only half the battle. What truly sets you apart is consistency. Clients need to trust that you’ll not only deliver great work but that you’ll do it every single time. Here’s why consistency in creative delivery is so crucial: Builds Trust: Clients need to know they can count on you to meet deadlines and maintain quality, project after project. Reinforces Your Brand: Consistent delivery creates a reliable, professional brand image. Encourages Long-Term Partnerships: When clients know what to expect, they’re more likely to return for future collaborations. In a saturated market, delivering creatively is important—but delivering consistently is what keeps clients coming back. #CreativeDelivery #ClientTrust #ConsistencyMatters #CreativeBusiness #WhittenCreativeImpact

We're From Here; a new strategic agency built on the love for culture and deep knowledge of brand building, created by A World Beneath and WDW Creative Studio. The collaboration will help brands future-proof their business and achieve cultural significance through deep insight, sharp strategy, and flawless execution. How can we help your company? Book a meeting with Jimmy Johansson and Jon Bergsman to find out more. #FromHere #Culture #Strategy #Marketing

Exciting Announcement!🌟 We are thrilled to be able share some pretty big news with you all. We Are Collider forms 'We Are Group' and expands its portfolio with Seven-Communications and Arq. 🚀 This venture has been sitting under wraps for quite some time but we are proud to announce the formation of the We Are Group. In response to the increasing demand from our clients for culturally intelligent, behaviour-based communications across IRL and IVL activations, we have strategically invested in two powerhouse companies: Seven Communications and Arq, marking a significant step forward in our mission to redefine brand experiences across the physical, the digital and the virtual realms. 🤝 Meet Our New Partners: Seven-Communications Led by former Freuds Directors Caroline Wray and Serge Vaezi, Seven Communications brings unparalleled expertise in cultural relevance PR and earned media. Arq Marking new territory in the XR and Web3 space, Arq is headed by Metaverse pioneer Charlotte Bunyan, offering innovative solutions in immersive experiences. By merging the specialist capabilities of We Are Collider with the cultural intelligence of Seven Communications and the innovation and immersive expertise of Arq, we're armed to deliver experience campaigns that are more effectively amplified and unified across different realities. Our commitment to pushing the boundaries of brand experiences doesn't stop here. With the support of The We Are Group, Arq is forging ahead with a roadmap designed to unlock the full potential of XR and Web3 in partnership with renowned behavioural scientist Patrick Fagan. With Seven and Arq firmly by our sides, working towards the shared ambition of harnessing behavioural insights and creativity to embed brands into culture and reshape brand stories across realities, we couldn’t be more excited about this next chapter. Read Campaign’s coverage of the launch to find out more: https://lnkd.in/eQx-aNrX #WeAreGroup #BrandExperience #Innovation #Collaboration #SevenCommunications #Arq

Do you know the science behind loyalty? Check out Raconteur's Marketing & Creativity report for insights from leaders like dentsu, Weber Shandwick, Marigold, Publicis Groupe, EssenceMediacom and many more! Pick up a copy of The Times today, or find the PDF below!