Rachel Hales’ Post

Last Chance to Book—We Only Have 3 Places Left! 👋 In today's competitive landscape, building sustainable corporate relationships is more challenging than ever. But with businesses reviewing their budgets and new charity partners for 2025, now is the perfect time to refresh your approach!!! Does your team have a strategy to secure long-lasting partnerships❓ Have you been using the same tactics for years, or are you ready to try something new ❓ Corporate partners are looking for more than donations - they want purpose-driven relationships that align with their values and ESG goals. Let’s help you stand out. Join us for a training session to learn: ✔️How to understand what businesses really want and tailor your outreach. ✔️How to build meaningful partnerships that align with ESG. ✔️How to diversify unrestricted funding, elevate your credibility, and expand your reach. 💬 “Since completing the training, I’ve had several productive conversations with potential business partners. It felt amazing to approach it as a mutually beneficial relationship, not just a donation request. Highly recommended!” —Simon Glenister, Founder, Noise Solution 💬“The training reshaped my understanding of corporate partnerships. We’re a young organisation, but with the help of so many valuable partners, we’re growing fast. Thank you, Rachel!” — Elisabeth Silver, CEO, It Takes a City We only now have 3 spots left - Secure yours by October 21st at the latest! 🔗 [Book below] #CorporatePartnerships #ESG #NonProfitSuccess #SustainableGrowth #Training https://lnkd.in/exZ7TkvY

8 Keys to Attract Mutually Beneficial Corporate Partnerships For nearly 40 years, I have worked for and with nonprofits, associations and association foundations raising (and teaching others to raise) tens of millions of dollars. From local businesses to national and international pharma and medical device companies to typical vendors who are invested in the business of each group’s constituencies, I have built trusted relationships between corporate leaders and nonprofit staff and volunteer leaderships that grew to mutually beneficial and long-term partnerships. Join me on Monday, September 23rd at 2pm CDT for a FREE 90-minute workshop. We’ll address the connection between philanthropy, sponsorship and business, highlighting collaboration, shared impact and growth. We’ll explore questions like: ☑️Why Should Companies Partner With Your Organization? ☑️What Difference Will Their Support Make – Not to YOU – to your Constituency? ☑️Do I Need A Corporate Partner Strategy? ☑️What If We Only Have A Few Small Corporate Funders? ☑️Where Will Tomorrow’s Funding Come From? ☑️Where Do We Start? ☑️Could We Attract Unrestricted Revenue? There's SOOO much that I have learned about going from menu-driven, one-sided conversations to robust and ongoing dialogue driven by priorities that are important to both donor and organization. I want to make sure this is beneficial to helping you solve your corporate funding challenges and expand your long-term relationships. The questions above will just help us scratch the surface on this critical source of revenue. So, this will be the first in a series of online courses and other opportunities to help you build your corporate funding program. Are you ready to join us? Register at https://lnkd.in/gnh56jvb. All who register will receive a link to the recording as well as a copy of the slides.) Registration space is limited to assure beneficial interaction during the session, so sign up today! You can bring multiple people from your organization as well. I know we’ll have a great discussion because of the amazing people who will be there! ☑️Who Should Attend: Nonprofit and Association Executives and Volunteer Leaders ☑️When: Monday, September 23, 2024 – 2:00pm CDT to 3:30pm CDT ☑️Where: Virtual (via Zoom) Questions? Drop a comment below or send me a DM.

🌟 Are you a charity that wants to build more business partnerships in 2024? 😓 Tired of getting kickbacks from businesses and want your approach to deliver better results? ❓ Lacking a strategy on how to go about targeting and finding the right businesses to partner with? 💼 Ready to build a community of businesses around you that will help leverage your impact and build more sustainability and diversify income for your organisation? 🎉 Good news, we have the perfect course for you. 👉 Join our Foundation Workshop: "Engaging with Corporates in 5 Easy Steps" and learn to master the art of cultivating mutually and maintaining beneficial win:win partnerships with businesses. 🔒 Reserve your spot today via the link below 👇 🎯 Ideal for anyone with the responsibility of forming business partners, trustees, directors corporate partnerships leads or just needing some new ideas or a refresher. Not long left to book now - secure your spot TODAY! #corporatepartnerships #CorporateSocialResponsibility #esg #businesspartnership #ImpactfulCollaborations https://lnkd.in/eP5cDM-g

We Only Have 3 Places Left! 👋 Corporate partners are looking for more than donations - they want purpose-driven relationships that align with their values and ESG goals. Let’s help you stand out. In today's competitive landscape, building sustainable corporate relationships is more challenging than ever. But with businesses reviewing their budgets and new charity partners for 2025, now is the perfect time for charities and social enterprises to refresh thier approach!!! Does your team have a strategy to secure long-lasting partnerships❓ Have you been using the same tactics for years, or are you ready to try something new ❓ Join us for a training session to learn: ✔️How to understand what businesses really want and tailor your outreach. ✔️How to build meaningful partnerships that align with ESG. ✔️How to diversify unrestricted funding, elevate your credibility, and expand your reach. 💬 “Since completing the training, I’ve had several productive conversations with potential business partners. It felt amazing to approach it as a mutually beneficial relationship, not just a donation request. Highly recommended!” —Simon Glenister, Founder, Noise Solution 💬“The training reshaped my understanding of corporate partnerships. We’re a young organisation, but with the help of so many valuable partners, we’re growing fast. Thank you, Rachel!” — Elisabeth Silver, CEO, It Takes a City We only now have 3 spots left - Secure yours by October 21st at the latest! 🔗 [Book below] #CorporatePartnerships #ESG #NonProfitSuccess #SustainableGrowth #Training https://lnkd.in/e3cCz-5n

The only ship that doesn’t sail is a partnership. I’ve heard these exact words ☝️on more than one occasion. While there’s no doubt that having a business partner or co-launching an offer is more complex than flying solo, there’s plenty of potential upside (if you do it right). I’ve co-launched… → a social media product for marketers with Julia Block Pearson (after years of collaborating on marketing projects we decided to co-launch an offer) → a Strategic Fundraising Plan for nonprofits with Jon DeLange ⚡️ (after shooting the breeze in LinkedIn DMs turned into teaming up to help more charities) →A Website in a Day Workshop with Joel Eschenbach (after connecting over our shared love of Crumbl Cookies and slick, StoryBranded websites at a conference a few years back) Here are a few lessons I’ve learned from co-launching these 3 unique offers over the past 4 years. 1. Everyone involved should have a default toward innovation. 2. Launch something, even if it’s not perfect, before you’re ready. (can thank Julia for that one) 3. The work on any given day is rarely equal, but the shared workload over the long haul should be fair. 4. Commit to a shared goal. Partnerships that aren’t actively tackling the next big thing together often break down or fizzle out. 5. Ease the pressure on a partnership (when possible) by making it a shared side hustle at first. The stakes are always higher if all parties involved are relying on a launch to live off of. Any tips you’d add to the list?

𝐄𝐯𝐞𝐫 𝐧𝐨𝐭𝐢𝐜𝐞 𝐡𝐨𝐰 𝐬𝐨𝐦𝐞 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐣𝐮𝐬𝐭 𝐜𝐥𝐢𝐜𝐤? That's no accident. It’s about getting super specific with your corporate case for support. 𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫? 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐝𝐞𝐚𝐥: ☑ 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐲: How does partnering with you align with what they're all about? It’s like matching puzzle pieces. ☑ 𝐀𝐝𝐝𝐫𝐞𝐬𝐬𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: If your project can be the knight in shining armor for their issue, spotlight that. It’s more than help; it’s a strategic alliance. ☑ 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬: Going beyond a nice-to-do, it’s crucial for a partnership that aligns with their priorities. Show how easy and impactful their involvement can be. ☑ 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: It’s a buzzword for a reason. If your initiative is breaking new ground, make that the headline. Companies love being part of something pioneering. 𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐜𝐚𝐬𝐞 𝐟𝐨𝐫 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐡𝐞𝐥𝐩𝐟𝐮𝐥; 𝐢𝐭’𝐬 𝐚 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐞𝐫. It takes insight, strategy, and a bit of flair – and hey, that’s where BridgeRaise comes in. Working together, we can create a corporate case for support that not only highlights your unique value but also aligns perfectly with your potential corporate partners' goals and values. 𝐁𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭, 𝐚𝐬𝐤 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐢𝐟 𝐲𝐨𝐮𝐫 𝐜𝐚𝐬𝐞 𝐟𝐨𝐫 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐢𝐬 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐩𝐞𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞. If not, it might be time for a little rewrite. Trust me, it’s worth it. 𝐖𝐢𝐭𝐡 𝐚 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐟𝐮𝐥, 𝐰𝐞𝐥𝐥-𝐩𝐫𝐞𝐩𝐚𝐫𝐞𝐝 𝐜𝐚𝐬𝐞 𝐟𝐨𝐫 𝐬𝐮𝐩𝐩𝐨𝐫𝐭, 𝐰𝐞’𝐫𝐞 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐚𝐢𝐦𝐢𝐧𝐠 𝐟𝐨𝐫 𝐬𝐮𝐜𝐜𝐞𝐬𝐬; 𝐰𝐞’𝐫𝐞 𝐬𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐭𝐚𝐠𝐞 𝐟𝐨𝐫 𝐚 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐭𝐡𝐚𝐭’𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐯𝐞. ---------- I'm Heather. I am a specialist in corporate partnerships. I always work on the nonprofit side with Fundraisers and Executive Directors. Making sure that corporate partnerships are values aligned is my priority so we can move from icky and uncomfortable to win-win. I share about how to do this, as well as on the importance of taking breaks and in general being a cheerleader for fundraisers everywhere on my LinkedIn feed. 👋 Visit my profile to connect, follow, and click the 🔔 to get notified about new posts. #alignmentfundraising #corporatepartnerships #fundraising

Optimising Corporate Partnerships in the Charity Sector The relationship between charities and corporates has never been more important. But in today’s fast-changing economic landscape, securing long-term corporate partnerships can be more challenging than ever. Companies are now more discerning, focused on aligning with causes that mirror their values and offer clear business benefits. Charities must not only tell compelling stories but also demonstrate measurable impact. We believe the key to unlocking successful corporate partnerships lies in finding the sweet spot between a charity’s mission and the corporate partner’s strategic objectives. It’s no longer enough to rely on goodwill alone; today’s partnerships need to be mutually beneficial, measurable, and aligned with both parties’ long-term goals. Our Approach: Strategic Alignment: We help charities identify the companies whose values and goals naturally align with their mission. By crafting proposals that highlight how a partnership can contribute to a company's business objectives (whether that’s in sustainability, diversity, or brand reputation), charities can position themselves as indispensable partners. Data-Driven Impact: Corporates want to see tangible results. We assist charities in creating robust reporting frameworks that demonstrate the real-world impact of their work. Whether through social metrics, environmental benchmarks, or community engagement data, we ensure that partnerships are backed by credible and persuasive evidence. A Real Opportunity: Though the economic climate is tight, there’s a growing interest in purpose-led business, and charities that can effectively demonstrate alignment and impact will thrive. If your charity is ready to take its corporate partnerships to the next level, we’re here to help you build stronger, longer-lasting relationships.

Introducing Gavin Willis who's the Managing Director of Search Seven. Charity Sponsor - Gavin Willis has gone from selling adverts in magazines, to now running his very own agency Search Seven. He sees business as a way to make a difference to the world, giving back up to 7% of his profits to charities and community projects every year.   We catch up with Gavin to get his take on business and recommendations.   What's one piece of advice you’d give to someone starting out in your career path?   One piece of advice from me would be to build a really good, strong support network around you - get the right mentors and the right people that give you the right guidance and advice.   Who has been your most important professional mentor?   Oh, this is a tough one. I'd probably say two people, both from my old agency, Propellernet. One would be Jim Jensen, one of the co-founders. And the other one is the current MD, James Sandford. Both of them are just brilliant and have given invaluable advice for the past 13 years really - I set up the business after leaving Propellernet, so those two have been brilliant.   If you could be remembered for one thing, what would it be?   I don't know. I think it's what I've achieved with the business over the years. Um, we've raised quite a lot of money for lots of different charities. So I think someone who's had a big positive influence on society and had a big social impact, that's what I like to be remembered for.   What are three books you'd recommend to our audience and why?     1)   Super Engaged by Nikki Gattonby - this is written by the old MD at Propellernet, and is a great book all about how to really engage your team, how to motivate them, how to look after them. 2)   Rocket Fuel - a book about how to have accountability in business, about how you need a visionary and an integrator to run a really successful business. 3)   Maverick - a book that is 30 years old, but it's a company in Brazil. It's a really good story about a guy taking over his dad's business, flipping it upside down, letting the team change everything, rather than it being from the top down.    What are three other podcasts you recommend to our audience, and why?   1)   Different Hats by Sam Thomas 2)   Sal Jeffries with the MMM podcast (‘Mind, Mood & Movement) 3)   Web Trends Optimise[1] , which was a really good podcast about business leaders and their advice to different businesses.   We are grateful to have such a brilliant company as our Charity Sponsor and if you want to hear about the giving back philosophy, or anything digital search related, then you can meet Gavin from Search Seven on the 26th September at the Brighton Dome & Brighton Festival for the Sussex Business Show! Full Article on the site https://lnkd.in/eBAdYeeK Naomi Ruddock-Innis Natasha Kingdon Sam Thomas Adam Francis Aiden Dunning Nick Poyner Ian Trevett🦒 Katherine Perrin Penina Shepherd Daniel Richards #SEO #DigitalMarketing #Marketing

If you’re a nonprofit looking for advice in forging corporate relationships, here are some best practices.

Anyone who has ever worked in the ecosystem of building #nonprofit-#corporatepartnerships knows the inherent challenges and resources involved - sometimes it pays off, and sometimes you feel like you're simply investing in something without a clear outcome. Even worse, the partnerships where only one side benefits, which was all too often the case years ago in the humanitarian sector (anyone else remember the instances of completely irrelevant corporate goods being donated during a crisis? Yikes, thankfully, we see less and less of this now). For some modern-day insights on how to build effective nonprofit-corporate partnerships, check out these practical tips from my recent blog post with Fox Advancement. Link to the original blog post: https://lnkd.in/eJe7DBa9 #Nonprofits #Partnerships #Impact #SocialImpact