Rachit Agrawal’s Post

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PPO @ Healthark Insights || IMT Ghaziabad PGDM'25 || Content Head - Mess Committee

Do you know the number one reason startups fail? It is having 𝐧𝐨 𝐦𝐚𝐫𝐤𝐞𝐭 𝐧𝐞𝐞𝐝! According to a study by 𝐂𝐁 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬, 42% of startups surveyed cited this as the leading cause of failure. This means they built something nobody wanted, needed, or was willing to pay for. 💸 This is a huge waste of time, money, and resources. So, how can you avoid this pitfall and validate your market need before launching your product? ➡ 𝐓𝐚𝐥𝐤 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 - Don’t just assume that you know what they want or need. Ask them about their problems, frustrations, goals, and desires. Listen to their feedback and learn from their insights. 🗣️ ➡𝐁𝐮𝐢𝐥𝐝 𝐚 𝐦𝐢𝐧𝐢𝐦𝐮𝐦 𝐯𝐢𝐚𝐛𝐥𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 (𝐌𝐕𝐏) - Don’t try to build a perfect product with all the features, bells, and whistles. Instead, focus on the core value proposition of your product and test it with real users. Iterate and improve based on their reactions and behaviors. 🛠️ ➡𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐚𝐧𝐝 𝐯𝐚𝐥𝐢𝐝𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐚𝐬𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧𝐬 - Don’t rely on your gut feelings or opinions. Use data and metrics to track and analyze your product performance and user behavior. Use surveys, interviews, analytics, and experiments to validate your hypotheses and learn from your results. 📊 Following these steps can increase your chances of building a product that solves a real problem for a large and growing market. 🙌 You can also learn from the examples of some startups that failed due to no market need, such as: ➡𝐀𝐫𝐢𝐚 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: A drone company that pivoted several times but couldn’t find the right business model. ➡𝐃𝐢𝐧𝐧𝐫: A food delivery service that offered pre-measured ingredients and recipes but didn’t have enough demand or differentiation. ➡𝐄𝐯𝐞𝐧𝐭𝐕𝐮𝐞: A conference networking platform that lacked product-market fit and user engagement. #startups #entrepreneurship #product #market #validation #failure #learning #growth  

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