Rachit Sahijani’s Post

View profile for Rachit Sahijani, graphic

Strategic Pricing & Intelligence Head @ Lenovo Solutions and Service Group (SSG)

With the rise in inflation, it is inevitable that the costs of providing products and services will increase too. Should you raise prices to cover for these costs? Companies generally have three options: 1- Pass on costs completely to customers by increasing prices. 2- Stomach the increased costs and take a slight hit to the bottom line. 3- Adopt a hybrid approach by increasing the price slightly while absorbing some costs. In any case, raising prices can be challenging for maintaining customer trust. However, transparency and authenticity are crucial. Communicate transparently and explain any price increases and the impact of inflation. Also reassure customers that their investment is worthwhile by emphasising the unique benefits of your products/services. Acknowledging inflation and proactively communicating with customers fosters loyalty and trust, even in uncertain times. By leading with transparency, your brand can build a stronger, more resilient relationship with customers. Interesting read: https://lnkd.in/g9H9uB_r #CustomerRelationship #Inflation #Pricing

  • No alternative text description for this image
Ricky Sundrani

Partner at Everest Group | Cloud & Cybersecurity Deals | Technology cost optimization

3mo

Very interesting takeaways indeed Rachit. In my experience, one of the other things that customers and providers like to use is baseline the current pricing using external benchmarks. This can bring in more objectivity to the discussion regarding price changes.

To view or add a comment, sign in

Explore topics