It’s the summer of #mansplaining— lucky for you, the Radiant Waxing® brand isn’t just for the girls! Hear why Samuel R. loves the waxing method:
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Marketing Manager at Baked | Driving Brand Growth through Creative Effectiveness | Skilled in Brand Management & Affiliate Marketing.
Let's talk about fast fashion hijacking alternative culture. Picture this: mums rocking Nirvana tees on school runs, blissfully unaware of who Kurt Cobain is and under the impression that "smells like teen spirit" is nickname for Mad Dog 20/20. It's almost like seeing a priest wearing a cradle of filth t-shirt – but hey, as long as the label is cool, right? 🤷♂️ Fast fashion seems to be on a cultural hijacking spree, repackaging symbols of subcultures and selling them to the masses. But where do we draw the line between appreciating a culture and outright exploiting it? Sure, it’s easy to see the humour in this—like your dad trying to use TikTok lingo. But from a brand marketing perspective, this trend raises some eyebrow-raising questions about authenticity and brand identity. As brands, do we: - Jump on the Bandwagon: Because hey, if everyone’s doing it, why not? - Stay Authentic: Sticking to our roots and respecting the cultures we draw inspiration from. - Create a New Narrative: Finding a balance between trends and authenticity, and maybe even educating our consumers along the way. So, next time you see a punk rock tee on someone who thinks the Ramones is a pizza place, take a moment to ponder: Are we celebrating these unique genres or just cashing in on it? #brand #marketing #storytelling
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Is it just me, or do the new Always adverts feel like they are trying way too hard? Firstly, I know we are talking about Girl Power, but could we have selected more flattering shot angles? Being in your face is not better, Always. Secondly, replacing the blue gel with red has had a direct impact on the brand's identity, and even if it might not seem significant now, I foresee it having a direct impact on how the market consumes the brand. One could even go as far as to say the blue gel became the brand's inherent asset, a signifier. My theory is that the blue gel was a palatable alternative, especially when it came to a private matter such as menstruation. Whereas the red demonstration gel is too much in your face and does not allow for the mind to move past the menstruation part and focus on the product’s effectiveness. I could be wrong, and no one else might feel this way, but if you asked me to choose between red and blue, I’d always go for blue.
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Did you know that it was only in 2023 that period products were tested with red blood cells for the first time? A team of researchers at Oregon Health & Science University found that many menstrual products had a much lower or higher liquid capacity than advertised when real blood was used instead of a saline solution. It's no wonder that we have such bad science when men cannot seem to even stomach the mere sight of blood on a screen. The blue liquid approach is not unique to Always – it's a category convention, not a brand asset. And they're not even first to break the convention. Bodyform did it in 2017. (Btw if you were selling toothpaste for bleeding gums, would you be putting a blue liquid into the model's mouth? Or would you show blood?) You might ask why it took the Always team so long to make this switch? Could be the stigma perpetuated by opinions like this – "a private matter such as menstruation"? It is so deeply evident that this is a post written by someone who has never bled through his tampon/pad/cup and had to contend with blood-soaked clothes at school or work. What's private about that? You want to show your product is effective for dealing with blood? Then show blood! Scientific American: No One Studied Menstrual Product Absorbency Realistically until Now > https://lnkd.in/dhENwJWY BBC: Bodyform advert replaces blue liquid with red 'blood' > https://lnkd.in/ddzvAAyg
Is it just me, or do the new Always adverts feel like they are trying way too hard? Firstly, I know we are talking about Girl Power, but could we have selected more flattering shot angles? Being in your face is not better, Always. Secondly, replacing the blue gel with red has had a direct impact on the brand's identity, and even if it might not seem significant now, I foresee it having a direct impact on how the market consumes the brand. One could even go as far as to say the blue gel became the brand's inherent asset, a signifier. My theory is that the blue gel was a palatable alternative, especially when it came to a private matter such as menstruation. Whereas the red demonstration gel is too much in your face and does not allow for the mind to move past the menstruation part and focus on the product’s effectiveness. I could be wrong, and no one else might feel this way, but if you asked me to choose between red and blue, I’d always go for blue.
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Ever thought you’d see Monica Lewinsky leading a fashion-forward voting campaign? Neither did I, but here we are – and it’s a masterclass in unexpected partnerships. Picture this: Vote.org and Reformation a fashion label, join forces for a unique ‘get out the vote’ campaign. And their choice for the face of this campaign? Monica Lewinsky. Yes, that Monica Lewinsky, with a history as controversial as it is well-known. This isn’t just about Lewinsky. It’s about the boldness in choosing someone unexpected. It’s about stepping out of the usual tech or political bubble to create a narrative that’s fresh, relevant, and engaging. They could have gone with a more predictable figure, but they didn’t. They chose someone real, someone who’s been through the public grinder and emerged with a story to tell. This campaign stands out because it turns the mundane act of voting into a fashion statement, with a spokesperson who’s anything but mundane. It’s not just effective; it’s a conversation starter. We see it in the media, we hear about it on podcasts – it’s a campaign that’s hard to ignore. For us in the B2B world, this is more than a clever campaign. It’s a lesson in the power of unexpected partnerships. In 2024, it’s time we look beyond our usual circles. Let’s find collaborators who can take our brand to new frontiers, to audiences we’ve never reached before. The potential is limitless when we dare to pair our brand with stories and partners that are as unconventional as they are impactful. So, what’s our takeaway? Embrace the unexpected. Forge partnerships that challenge the norms. Let’s not just talk business to business; let’s talk human to human, in ways that resonate, surprise, and inspire. #InnovativePartnerships #B2BMarketing #VoteInStyle https://lnkd.in/ewGwzy7x
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Is your brand missing an anti-racism action plan? No worries! Brand by Me is here to assist you in creating one. Wondering what initial steps to take? Check out our DISMANTLE report for tips on how to assess your brand's anti-racism efforts and address the common ways racism shows up in your brand. Download your free report here 👇 https://lnkd.in/et6WXVkJ #AntiRacism #InclusiveBranding
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Let's talk personal brand, one element of this is what you wear. How conscious of it are you? First impressions are made in milliseconds, what you wear in any given environment sends a message...what do you want that message to be? #PersonalBrand #FirstImpression #Message
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A brand's tagline should be concise. It should also be powerful statement that truly reflects its identity, values, and aspirations. Here I attempted to reimagine the taglines of these five world renowned brands.
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What are the questions you’d most like to ask the Chief Brand Officer of Dr Martens, fresh into the role? For us, it’s ‘what does it really mean to be ‘authentic?’ This is such an overused word, but in the case of Dr Martens the brand has a rich history and deeply rooted identity. It’s been the choice of shoes for many subcultures and the shoe choice of protest movements. What are the key attributes that make a brand truly ‘authentic’? And how does the brand walk the talk? In 2024, where to next? Join us for an eye-opening fireside at RISE, April 24, with Ije Nwokorie who will be joined on stage by powerhouse, Debbie Tembo from Creative Equals. Tickets on sale now! https://lnkd.in/eDApTTxw #RISE2024, #leadershipConference #brandConference #marketingConference #marketingdigital #makingChange #changemakers #marketingstrategy ID: Ije is black man with a beard and glasses smiling at the camera. He's wearing a cream and blue shirt under a black jacket. Behind him are rows of Dr Martens boots. On a mint ribbon, white text: "what does it really mean to be authentic?'. Bottom left is the rise logo in white, and the Dr Martens logo bottom right.
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What about pink in your brand color? We removed the pink and our branding at the end of 2019, But i've always wondered how we can re introduce such a feminine color. A few months ago I did a poll here On linkedin, Asking the male audience how they feel about pink and brandy. The feedback was mixed but overall they did not Care about the colors being used especially pink. Secretively this made me very happy, Because now I have an excuse to bring back the color pink that we removed in 2019. So for 2024 we are crowning this our pink year. #business #businessowner #nzbusiness #smallbusiness #marketing #branding #havingfun #enjoythejourney
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Founder of Emersion Studio and specialist in brand strategy | Brand identity design | Brand communications | Naming. Powering growth, inspiring employees and differentiating businesses from competitors.
TIME FOR CHANGE. Keep your brand fresh, relevant and growing. As another clothing brand closes their remaining high street stores today, its a stark reminder how you need to keep your brand relevant and engaging. The Greek philosophers said nothing lasts forever, except change. Yes, people move on, and businesses and their brands evolve. When you take time to listen to your customers, nurture good relationships and deliver a great product make sure your brand reflects it. Otherwise, nothing last forever. #brandstrategy #businessgrowth #brandidentity
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