Radicle Loyalty reposted this
Loyalty Program Consultant| CEO | Financial Services, Retail, Ecommerce | MBA | Personalization, CRM, Lifecycle Marketing | Writer and Speaker | Ex The Bay, Loblaw, Home Depot, LoyaltyOne, American Express
Myth 🚫: loyalty programs are for customers. We can't afford to extend our program to our employees 🤦🏼♀️. Reality 👍🏽: you can't afford NOT to extend the loyalty program to your employees. Why? ❓ 1️⃣ They are your biggest brand ambassadors 💁🏿♀️ 2️⃣ They are a rich and inexpensive source of feedback 🗣️on the customer experience 🛣️ 3️⃣ This one is my favourite 💖!!! You can use the program currency 🪙as an internal reward system. For instance, a previous organization used its own currency super successfully: 🎁As anniversary 🍾gifts 🫱🏼🫲🏾As a peer-to-peer recognition system (for instance, everyone had a points budget that I can reward anyone in the company for going above and beyond) 👟To create fitness challenges among employees to support their health and wellness (and reduce health expenses) Loyalty programs 🪙, not just for customers 🛒! If you want to discuss how loyalty concepts can be applied to your employees, let's chat Lia Grimberg, MBA at Radicle Loyalty Achievers Michael G. Cohen #employeerecognition #loyalty
Great points. Largely for reasons of preventing fraud, some companies don't allow employees to join the loyalty program. I think it's the wrong approach.