Radio Connects’ Post

View organization page for Radio Connects, graphic

9,948 followers

https://lnkd.in/gNJRxq3E Krispy Kreme reported its first quarter earnings results Thursday morning, but oftentimes the call sounded more like it was coming from McDonald’s. No surprise really, as it was the first time we heard from Krispy Kreme executives since the two chains announced their agreement to sell doughnuts at McDonald’s restaurants nationwide by the end of 2026. They’re available in-store and at the drive-thru, individually or in boxes of six, starting at breakfast and lasting throughout the day while supplies last. McDonald’s could likely benefit from such a seamless integration. In a statement earlier this year, McDonald’s chief marketing and customer experience officer Tariq Hassan said the partnership offers McDonald’s a “chance to unlock new business opportunities in the breakfast category and throughout the day.” Of course, there’s also the opportunity for incremental revenue for franchisees. In a note published in March, Mark Kalinowski, CEO/president of Kalinowski Equity Research, estimated that the initiative could drive added weekly revenues of $1,032 to $1,432 with a per-doughnut retail price of $1.29 to $1.59. This would equate to about $53,600 to $74,400 in incremental sales per restaurant. “If the doughnuts are sold at 10,000 to 13,000 McDonald’s U.S. restaurants, this may suggest an incremental annualized addition to McDonald’s U.S. systemwide sales of $550 million to $715 million,” Kalinowski wrote. Importantly, most McDonald’s franchisees seem to be on board with the menu addition. In July 2023, Kalinowski’s franchisee survey asked operators if they would like to sell Krispy Kreme doughnuts in their restaurants; 57% said yes and just 29% said no. Growing this partnership throughout McDonald’s giant domestic system will also help Krispy Kreme achieve a few of its biggest goals – adding points of access and driving profitable growth through its hub and spoke operating model. “We’re excited about our national rollout with McDonald’s, which is expected to add more than 12,000 new points of access alone,” Charlesworth said....

Here’s what to expect from the expanded Krispy Kreme/McDonald’s partnership

Here’s what to expect from the expanded Krispy Kreme/McDonald’s partnership

nrn.com

To view or add a comment, sign in

Explore topics