Ludo Raedts’ Post

A century of storytelling is just the beginning for Disney, as it blazes on an endless trail of enchanting experiences. As the world celebrates 100 years of Disney, a brand that has profoundly shaped my life, its time to express my gratitude. Thank you Disney for inspiring me to imagine new worlds and stories without fear. I've created many a stories for my family, friends and clients - some planned, some in the moment, some fictional, but each rooted in the realm of what's possible, believable and doable. Just like Disney’s stories, the spirit of "yes" and a positive attitude define me. Since I was a kid, stories have flowed in my subconscious. I remember spinning tales of a fictional underground world that could only be unlocked from a secret key hole in the garage of my Dad’s army home. Every night as I slipped into deep sleep, I would continue dreaming of what happens next. I drew my older brother into my story, and his grouse was that I never let him into my imaginary world. Growing up, I immersed myself in the worlds of Mickey, Archie, Tintin, Phantom and other fictional characters. This passion led me imagining a co-branded movie promotion for Disney's Toy Story 2, sponsored by Pepsi. That started me on my journey into the world of movie marketing. That’s a story for another time. #whatsyourstory #b2bstorytelling #SaaSproductdesign If you’re a Disney fanboy like me, you'll enjoy this Youtube playlist.

Tomorrow is Mickey Mouse’s birthday! Let's celebrate not just a beloved character but also the magic of Disney in creating priceless memories! As the world leader, Disney has mastered the art of transforming experiences into a return on investment (ROI) measured in smiles and cherished moments. From enchanting theme parks to heartwarming films, Disney crafts stories that linger in our hearts, transcending entertainment to become treasured memories. The emotional connection fostered by Disney's storytelling prowess is the ultimate ROI—customer loyalty, brand affinity, and a lifetime of joyful recollections. Here's to Disney's unparalleled ability to turn dreams into reality, proving that the true value lies in the memories we create together. Cheers to Mickey Mouse, the iconic symbol of the magic that keeps on giving! #PaulRutterSpeaks #customerserviceproblems #customerservicetips #customerservices #customersatisfaction #customerexperience #customerappreciation #CustomerServiceExcellence #EmployeeEngagement #Teamwork #Empowerment #TeamAppreciation #CustomerExperience #HappyCustomers #Grateful #BeyondExcellence #CustomerDelight #EmployeeEngagement #CustomerService #CustomerService #PassionForExcellence #BusinessesThatCare

❓ Have You Ever Wondered How Disney Maintains Its Magic? ❓ Disney is not just about enchanting stories and beloved characters. Behind the scenes, Disney's unwavering commitment to consistency plays a starring role. From the happiest place on earth—their theme parks—to the digital realm of Disney+, they've showcased an unparalleled dedication to a seamless and magical user experience. Remember the initial hiccups during the Disney+ launch? They could've disrupted the magic. Yet, Disney's swift response and immediate resolution kept the enchantment alive, reinforcing the trust millions place in the brand. 🔍 Key Takeaways: Consistency is as crucial as quality. Swift responses to issues can reinforce customer trust. Even in the face of challenges, maintaining brand integrity is paramount. Let's channel our inner Disney and ensure that every interaction with our audience is consistently magical and trustworthy. #ConsistencyIsKey #BrandTrust

This is how Disney uses Smell to increase their sales! 👇 In a masterful move, Disney's Smellitizers are creating unforgettable aromatic adventures across their theme parks, engaging visitors in a full sensory experience. This isn't just about memories; it's about the sweet smell of success. Research shows scent marketing can increase intent to purchase by 80%, and Disney is leading the parade with scents like vanilla-laced Main Street and salty sea air in the Pirates of the Caribbean 👃✨ These Smellitizers craft experiences that linger long after the day is done, a fragrant reminder of the magic that’s encountered. It's a full-circle feast for the senses, proven to keep guests coming back for more, with 65% of them more likely to return thanks to these custom-crafted scents. This strategy isn't just effective, it leaves their customers with a smile and a great memory! The Walt Disney Company 🏰 #Marketing #Disney #DisneySmellitizers #MarketingMagic #972Media #MarketingTips

There’s nothing quite like a trip to Disney World that reminds you of just how powerful the ‘experience’ can be. Obviously Disney always brings the magic and awe as soon as you arrive with just the transformational grandeur of everything. But what never ceases to amaze me is the attention to the little details that just makes every moment truly memorable. It’s things like the feeling of the Banshee “breathing” between your legs as you ride it, the “bugs” you feel running under your seat when they ask you to allow them to leave the theater first, the guessing of which rock music song you might get in Guardians each time…. even the Thermal Detonator Coke bottles when you’re in Galaxy’s Edge (my favorite). Every part of Disney is a masterful arrangement of big ideas and execution combined with a zillion small details that takes it to the next level. Even just waiting in line is an experience in itself - they create so many unique areas and things to look at or interact with that you don’t even realize how long of a wait it really is. In an age where we are often focused on “done is better than perfect” to make progress faster, it’s refreshing to see those moments of perfection. It’s not always feasible for brands to execute their work at that level all the time given priorities, budget constraints and more. But when they do focus on the little details to make something sing… you never forget it. And you want more. You go back to that brand time and time again, even sometimes when you don’t realize it, because you remember that experience you had. I love being part of making the experience better for our clients and hope we all can find ways to make moments special and memorable...even if in just tiny ways. #avanadedowhatmatters #avanadex #experience #disney

Remember how The Walt Disney Company made us feel as kids? Disney is one of my all-time favorite brands because it was the first to make me believe that: 1. Dreams could come true. 🌙 2. We should all seek to find true love. ❤️ 3. Good things can happen to good people. 🏆 4. The world could be fair. ⚖️ In marketing, we often emphasize the fear of missing out (FOMO), but what if we took a page from Disney's playbook and inspired our audience to: 1. Dream 🛌 2. Imagine 🎨 3. Wonder 🤔 Marketing should do more than sell a product or service. It should make us feel excited, relieved, innovative, and imaginative about a better future. How did Disney make you feel? Or, what’s one of your favorite brands that inspires you? #Marketing #Inspiration #Motivation #Dreams #SocialMediaManager

Walt Disney knew that excellence doesn't just reside in the grand moments, but in the meticulously cared-for details.✨ This philosophy not only shaped the theme parks, but also influenced the way Disney connects with its audience. Every smile😊, every greeting👋, every clean corner🌼 is part of a larger narrative that resonates with each visitor. This is a reminder that, in business and life, it's the dedication to details that turns the ordinary into extraordinary. #branding #customerexperience #disneymagic #marketing #digitalmarketing #marketingstrategy

In honor of Disney’s 100th anniversary, here’s the original pitch deck for Disneyland and my key takeaways. 📖 You won’t find any financial projections here, no mention of TAM, CAC, or LTV, just pure storytelling. 🎯 Walt and team were talking about “customer personalization” waaaaay before it was cool. Check it out on Page 5. 🧑💻 On Page 6, Walt and the team talk about a pre- Siri/Alexa technology. The best customer experiences are enhanced by innovation. 😅 Mickey isn’t even mentioned until page 8. That’s because Disney understands the power of anticipation and the role it plays in creating emotional bonds. “The idea of Disney land is a simple one. It will be a place for people to find happiness and knowledge” 100 years later, Disney still finds a way to do just that. --- check out @BetterPitchGuy on X, the source where I found this piece of history.

Touring Walt Disney World this week. No matter how many times I visit the parks I continue to be impressed with how Disney empowers their Cast Members to make decisions in customer service. Adhere to the 5 Keys to make memorable customer experiences. There is an entire behind the scenes tour showcasing how these values are woven into the culture of Walt Disney World. Definitely a customer service lesson all of us can put in play at our our businesses immediately if you haven’t already. At Triangle Smart Divorce, our values are SMART: Service, Mindfulness, Authenticity, Responsibility, and Truth. What are your core values? And how do you encourage your team to make decisions based upon them? #smallbusiness #corevalues

If storytelling is at #Disney's core, then it's in #YellowShoe's DNA. We want our audience to feel that first-time, awe-inspiring magic every time whether it's a commercial, a picture, or a strategy. It's what we do. #DisneyYellowShoes #BePartOfTheStory #CreativeCareers #advertising