Ragged Edge’s Post

Rats go where they want. And so does this sneaker brand. Creator Callum McGinley [Callux] and designer Rockwell Princely came to us as they were about to publicly turn down an acquisition offer from a big sneaker company. We helped them launch a shoe to take a stand. No bullshit. No compromise. No Two Ways about it. Case study → https://lnkd.in/d4-8dS9B

Great positive spin on rats – what about snitches?

Alex Wallace

Head of Brand & Partnerships at Ragged Edge | Ex COLLINS, Ogilvy

3mo

Never thought I'd like a rat 🐀 but here we are.

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