INK CREATIVE Case Study 5 - ITC Aashirvaad Instant Gulab Jamun Challenge: Cracking Maharashtra's Gulab Jamun Market ITC Aashirvaad, a well-known brand for atta (flour) in India, faced a hurdle in Maharashtra, a key market for instant Gulab Jamun mix. The challenge was twofold: Brand Blind Spot: Consumers strongly associated Aashirvaad with atta, overlooking their Gulab Jamun offering. Dominant Competition: MTR held a strong market share and established taste preference for Gulab Jamun mix. Disruption: Ganesh Chaturthi is the biggest festival in Maharashtra. While the state rejoiced, Mumbai's underprivileged children often remained untouched by the festive cheer. I saw this as an opportunity to appeal to Mumbaikars to include these children in the festival, contribute to the cause, and take away the ITC Gulab Jamun instant mix as prasad from Ganesha. Sweet Implementation: The campaign came to life through a unique activation at the revered Andheri Ka Raja pandal in Mumbai Prasad Stall: We set up a stall offering a special "Thali" (priced at INR 51) containing essential puja items like incense sticks and flowers, along with a pack of Aashirvaad Instant Gulab Jamun mix. Donation Drive: The campaign encouraged devotees to donate the Gulab Jamun mix to orphanages, promoting social responsibility. Sweet Reward: Aashirvaad offered an incentive – for each donated pack, another pack was given back as prasad (offering). Dedicated Kitchen: Partnering with Feeding India, Aashirvaad prepared a delightful treat – 10,000 Gulab Jamuns for underprivileged children. A Sticky Success Story: High Visibility: Over 1 lac devotees witnessed the activation at the pandal. Active Participation: More than 2,000 devotees participated in the donation drive. Social Media Buzz: A dedicated social media film garnered over a million views. Sales Uplift: Aashirvaad witnessed a significant 5% sales increase during the campaign period. #marketing #business #marketingdigital #digitalmarketing #strategy #socialmedia #socialmediamarketing #advertising #motivation #marketingstrategy #onlinemarketing #marketingtips #events #experientialmarketing #branding #brandstrategy #corporatecommunication https://lnkd.in/gfRkk3Fj
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Touch a Heart, Warm a Soul: #Project #Parwaah by TPR India Foundation 🌟 In the heart of winter, let's be the warmth someone desperately needs. Project Parwaah is not just a #mission; it's a pledge to cradle the forgotten in the cold embrace of compassion. The Chilling Truth: There are about 2 millon homeless in India, 47076 in Delhi NCR alone enduring freezing #nights that we can barely imagine - the kind of cold that seeps into bones, where each shiver tells a silent story of struggle. Our Embrace: We've reached 1000+, but countless more await a touch of #humanity.However, our work is far from done. This year, we aim to extend our support to even more in need. Your Tender Touch: Your help #transforms lives. Your support isn't just #money; it's a lifeline for those battling on the streets. #Together, we bring warmth, sustenance, and dignity to their challenging days. 🌟 More Than Items: It's more than #blankets and #socks; it's about reigniting the flame of hope, one heart at a time. Our Collective Dream: Imagine a world where no soul is left in the cold shadows. Your Love in Action: #Join us in weaving a blanket of warmth with your #contribution. UPI ID : tprindia@sbi A/C No. 40903250617 TPR India Foundation IFSC Code: SBIN0006069 Together, let's make this #winter a little kinder.
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If we keep aside the religious connotations of the Ram Mandir movement, we will see an almost perfect #marketing campaign that has captured the imagination of a nation & its people at very low costs. All direct costs of the temple are being borne via voluntary donations. People's participation has been key to its success & publicity. I am awe-struck at how the campaign has 'miniaturised' independently strong, aggressive political leaders into 'lilliputians' who are trying to stop the mighty, political Gulliver. The 'coalition of the dissimilar' that the opposition put together to defeat the incumbent government is also unravelling. Even those who oppose the ideology of the ruling political party are willingly taking part in the inauguration of the temple. The prime minister has unabashedly taken up the role of the 'Priest King' similar to the Indus Valley civilisation. As a sacerdotal ruler, he has acquired an unassailable lead. Without articulating, he imitated the Travancore kings who became 'Padmanabha-Dasa', servant of the god & ruled the kingdom on their behalf. This gave them indomitable legitimacy. Unbeatable positioning. Isn't it? The city of Ayodhya has been transformed & its infrastructure will continue to be upgraded. The city is not just a landscape, it has been transformed into an emblem of affirmation. For every marketer, this phenomenon is the Eucharistic cup from which a sip would help them create 'immortal' campaigns. I am sure, case studies about this would be created, dissected & analysed in depth. It is a story of how a potent combination of #publicrelations, #branding & #advertising create an enviable #loyaltyprogram where every participant became an evangelist for the cause. #india #campaignmanagement #campaignoptimization #frequentflyer #frequentflyerprogram #loyaltyprograms #digitalamarketing #socialmedia #socialmediamarketingstrategy Nakshatra Sanjai Latha Sanjai
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It is important that our good deeds by the name of Dr. B.R. Ambedkar reaches every part of the Nation because our vision encapsulates the betterment of the Nation as a whole and not just a particular region. It should include every city, town and district. This brings about a wider impact in the growth and betterment of the Nation by gathering like-minded people at all levels. We, at Sankalp Bhoomi, are optimistic in terms of creating a positive impact all over the country as our policies include the well-being of the entire Nation, and significant changes in all aspects like lifestyle and education, even at grassroot-level. DM us for more details about our contributions or visit the link in bio. #SankalpBhoomi #expansion
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I help entrepreneurs and corporates identify, implement and scale their next big business idea|| Business Consultant II Valuations Expert II FEMA advisory II Partner at S N & Co.
Distributing Akshata in five lakh villages before Lord Ram’s Pran Prathistha was an effort of massive outreach. The goal- to involve people across the country and connect them with the Pran Pratishtha symbolically. The timeline- It took place between January 1 and January 15, 2024. The distribution channel that the government has been able to implement for the Ram Mandir Pran-Pratistha and the Har Ghar Tiranga campaign is nothing short of brilliant. But how did they the government do this? The VHP volunteers will distribute the sacred rice in five lakh villages across the country between January 1 and January 15 inviting people for the Pran Pratishtha (consecration) ceremony. They connected several other volunteers with the VHP to make sure the sacred rice reached every home. Is this political? Not a bit. Is this great planning and distribution strategy? Definitely, yes. In all honesty without bias, earlier governments were never able to set up their distribution channels to this level of perfection for any campaign. Run through the history yourself in modern times. Every house received the invitation packet called Akshata. Not simply that, during Har Ghar Tiranga, every house received the tricolour Indian flag. What impresses me is the kind of network that the government has built to reach the last mile recipient. This campaign is part of the plan of the Ram Mandir Trust to symbolically associate as many people as possible with the Ram Mandir movement. In this process, the government displayed a successful distribution model of last mile delivery. Maybe a lesson or two to learn for ecommerce businesses to implement last mile delivery. #distributionstrategy #businessstrategy #lastmiledelivery
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#momsgyaan "Embracing a transformative shift in consumer trust, we've moved beyond mere tangible transactions to entrust our faith in Indian brands. 🌐✨ The DLF story beautifully encapsulates this evolution in brand trust and marketing. 🏠💼 As we transcend from physical produce to intangible values, DLF's commitment to quality and transparency stands out. 🏢💯 Their narrative goes beyond real estate – it's a journey of cultivating trust through consistency, ethics, and a deep understanding of customer needs. 🤝🌱 In today's market, where experiences shape loyalty, DLF excels in creating not just transactions but meaningful connections. 🛍️🔗 Join the evolving landscape of brand trust – where reliability and shared values drive consumer choices. 🚀🇮🇳 #BrandTrust #MarketingEvolution #DLFJourney #IndianConsumers #TrustInBusiness"
We are Sold Out! Thank You - We are humbled by your response to DLF PRIVANA SOUTH - a new chapter in #DLFlifestyle HARERA Registration No. RC/REP/HARERA/GGM/772/504/2023/116 Dated: 18.12.2023 HARERA Website: https://haryanarera.gov.in Promoter – M/s DLF Limited Project Name: DLF Privana South #dlf #dlfhomes #dlfprivana
HARERA Registration No. RC/REP/HARERA/GGM/772/504/2023/116 Dated: 18.12.2023 HARERA Website: https://haryanarera.gov.in Promoter – M/s DLF Limit
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Even the tiniest efforts can make a significant difference in society. Dr. Ambedkar is the one responsible for this significant transformation in our country. #ambedkarjayanti #ambedkarjayanti2024 #ambedkarjayantispecial #ambedkarjayanticelebration #ambedkarjayantiwishes #drambedkarjayanti #drbrambedkarji #drbrambedkar2024
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Impact stories from the heart of Rural India. 🫶 Check our latest work for JK Trust, showcasing the inspiring stories of lives transformed through their Artificial Insemination Program. 🤩 For the full story, visit JK Trust and be inspired on how they're making a difference! #hangoverconnect #Hangovermedia #jktrust #InspiringStory #artificialinseminationprogram
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The revenue generated from the hundi collections at the Srivari temple in Tirumala exceeded Rs 300 crore during the first quarter of the current financial year. If we consider the calendar year, the total amount of offerings received from January to June is approaching the 700-crore milestone. Check out here for full story : https://lnkd.in/gCbffhpk #Tirumala #Tirupati #SrivariTemple #HundiCollections #RevenueGrowth #ReligiousDonations #TirupatiBalaji #FinancialNews #IndiaTemples #DevoteeOfferings #RecordRevenue #bizzbuzz #bizzbuzznews
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Haj 2024 Ke Liye Online Application Bharna Aaj Se Shuru Hua India Me 20 December Tak Bhar Sakenge Form Read Full News: https://bit.ly/415GXZe #ApplyNow #breakingnews #dailynews #Gallinews #governmentofindia #Haj2024 #HajApplication2024 #HajCommittee #HajForm2024 #HajOnlineregistration #IndiaHaj2024 #mumbainews #news #newsupdate #OnlineApplication #todaynews
Haj 2024 Ke Liye Online Application Bharna Aaj Se Shuru Hua India Me 20 December Tak Bhar Sakenge Form
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1wI appreciate the authenticity and simplicity of the video, capturing real people from India. I love the concept of bringing joy to them. Rahul Manchanda Looking forward to seeing more from you! :)