Media Performance Manager @ Publicis Groupe | Digital Marketing | Brand Marketing | Analytics, Performance Reporting
Just finished reading an interesting Economic Times article about the current challenges in the broadcasting industry. Despite the Indian Premier League (IPL) shattering viewership records with 40 crore TV viewers and 38 crore digital viewers, rights holders like Disney Star and Viacom18 are grappling with revenue generation issues. Here are 5 key insights I gathered: 1. The digital space is an untapped gold mine. With 38 crore digital viewers, there's a massive potential for digital ad revenue that needs to be harnessed. 2. Investment in broadcast and digital rights does not guarantee financial success. The challenge lies in monetizing the massive audience effectively. 3. Record viewership doesn't necessarily translate to proportional revenue. This is evident in the case of the IPL where despite massive viewership, platforms struggle to generate adequate revenue. 4. Understanding consumer behaviour is vital. Knowing when, where, and how consumers engage with content can help in developing targeted monetization strategies. 5. Diversifying revenue streams can cushion against uncertainties. Depending solely on traditional advertising might not be enough. Hope that helps. How do you think these platforms can better monetize their content? #IPL #Broadcasting #DigitalMedia #Monetization #LinkedInInsights
Despite record-breaking viewership of #IPL, #JioCinema, #Disney Star, #Viacom18 struggle with revenue generation. What makes the rights holders unhappy? Javed Farooqui analyses. https://bit.ly/4cVIyXf
Programmatic | Group Head at Publicis Groupe | Top 100 Marketing Influencers Index 2023, 2024
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