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Name: RainFocus on LinkedIn: Curious about 2024 trends in the events industry? Erica Spoor from Freeman…
Uploaded: 2024-07-01T17:30:00.101Z
Channel: RainFocus
Description: Curious about 2024 trends in the events industry? Erica Spoor from Freeman Company highlights key insights. Stay ahead with her expert perspective by watching the full Q&A on RainFocus On Demand. https://lnkd.in/g_2mUuaA

RainFocus

7,960 followers

3mo

Curious about 2024 trends in the events industry? Erica Spoor from Freeman Company highlights key insights. Stay ahead with her expert perspective by watching the full Q&A on RainFocus On Demand. https://lnkd.in/g_2mUuaA

Transcript

Yeah, I think that, I mean, I kind of look at trends in two ways. So I think, you know, I as we go into 2024, what what I have in mind is where the business environment we're working within. So when you look at that economically, we're kind of looking OK, like interest rates have come down from last year's historic high, unemployment rates are at an all time low. So there's some really good indicators there. When you look at our industry and things that impact us, there's some different signs so. Airfare has gone up 17%, hotel room rates are are up 15 to 35%, which is a massive swing depending on market. And then shipping container costs have gone up. So OK, overall picture looks good. We've got to pay attention to those signs because those have implications on us as event planners. But I think the other rosy spot on the horizon forest is that the survey that Freeman recently conducted a 92% of attendees said that they were planning to attend more in person events coming to 2024. So all really I think a good setup. For us from a macro view, and I think, you know, all of that to me translates down into to overcome the barrier of tea and E investment, we have to really be really hitting at the core of what the value is for the attendee as we go into 2024. And I think there's a lot of trends that tie into that that we'll talk about here today. But just looking at our attendees as consumers first, I think is one we should also pay attention to at the macro lens, because I don't think it's just about being, you know, our target audiences, you know, BB, you know, tech, you know, engineer or something like that. Actually, we're really need to embrace the consumer mindset.

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