Through our partnership with Adobe, our customers are able to feed their event data into Adobe's tools for real-time insights and greater personalization of customer journeys. JR Sherman and Rishabh Dayal talk more about this and how it impacts #genAI in the video here: https://lnkd.in/dQU3HgxV
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Rishabh Dayal and I talk about how to bring the Event Channel to life by leveraging behavioral data and personalizing customer experiences. More here on how we're able to do this through our RainFocus and Adobe partnership.
Through our partnership with Adobe, our customers are able to feed their event data into Adobe's tools for real-time insights and greater personalization of customer journeys. JR Sherman and Rishabh Dayal talk more about this and how it impacts #genAI in the video here: https://lnkd.in/dQU3HgxV
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These RainFocus / Adobe tools have been enhancing the actionable data coming from events and continue to improve with the evolution of new tech. #eventmarketing = #b2bmarketing = #pipeline
Through our partnership with Adobe, our customers are able to feed their event data into Adobe's tools for real-time insights and greater personalization of customer journeys. JR Sherman and Rishabh Dayal talk more about this and how it impacts #genAI in the video here: https://lnkd.in/dQU3HgxV
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Assistant Manager - Technology @ Tyresnmore.com | Agile | PSM-1 Certified | PMO | Product Management | Scrum | Adobe Commerce | Magento | E-commerce
Thrilled to have participated in the Adobe Summit! 🚀 The event was a powerhouse of insights into the ever-evolving landscape of digital marketing and customer experience with GenAI. Connecting with industry leaders and fellow enthusiasts was truly invaluable. Can't wait to leverage these learnings to drive innovation and enhance customer journeys! #BestOfAdobeSummit #DigitalMarketing #CustomerExperience #GenAI
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Data is the vital ingredient that drives personalized insights and engagement. That’s why we launched Adobe Experience Platform to unify siloed data across digital and enterprise sources to build unified customer profiles.
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Representatives from our Engineering & Development Services team returned from Adobe Summit 2024 buzzing with ideas on how to harness Adobe's GenAI capabilities to help our clients succeed. With its cutting-edge tools, Adobe sets a new standard for personalized customer experiences, proving that the future is not just about data, but how intelligently we bring it to life. Let's continue the conversation! What are your thoughts on GenAI? How do you see it transforming your industry? #AdobeSummit2024 #GenAI #DigitalTrends
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VP, Strategic Partnerships at BlastX Consulting | Helping organizations EVOLVE their digital experience | Backpacker & Endurance "Athlete"
Rev up your personalization efforts with Adobe Real-Time CDP! Grab some coffee or lunch and join us on Tuesday, August 6, at 10am PST Register here: https://lnkd.in/gqbArRJ5 Get insights from Adobe technical experts Jeff Chasin and Richard Morrow on: ✅ Quick returns from your CDP investment ✅ Cross-functional collaboration ✅ Strategies to meet customers/prospects where they are #CustomerExperience #CXShopTalk #CXStrategy #CDP #AdobeRealTimeCDP #Personalization
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BYO ☕️ and 🥐, cause the whole "virtual" thing, & we'll speak at 1.5x of course, cause ☕️ (or 🫖)! "CDP" & "Orchestrating Personalized Customer Experiences" do *NOT* mean "200 resources + 18 months". Join us with ☕️ or 🫖 and let's see how to squeeze more value out of these tools and these strategies.
VP, Strategic Partnerships at BlastX Consulting | Helping organizations EVOLVE their digital experience | Backpacker & Endurance "Athlete"
Rev up your personalization efforts with Adobe Real-Time CDP! Grab some coffee or lunch and join us on Tuesday, August 6, at 10am PST Register here: https://lnkd.in/gqbArRJ5 Get insights from Adobe technical experts Jeff Chasin and Richard Morrow on: ✅ Quick returns from your CDP investment ✅ Cross-functional collaboration ✅ Strategies to meet customers/prospects where they are #CustomerExperience #CXShopTalk #CXStrategy #CDP #AdobeRealTimeCDP #Personalization
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With a fantastic #AdobeSummit 2024 in the rearview mirror, a few summary reflections: - GenAI was the central focus and appropriately so. A narrower focus on individual Adobe products; attendees might have found themselves planning around overlapping interests or wanting for deeper dives, The sessions felt more curated - Beyond roadmap views, solid demonstration of increased interoperability and orchestration of Adobe's entire product suite - especially welcome news for Adobe Commerce users - Further support for crucial journeys that happen above and below the digital experience line, introducing orchestrated extensions to Sterling OMS and Zuora Revenue Manager with Subscriptions. - A great job getting in front of topics oft-overlooked in the current GenAI frenzy: - Best-applied, GenAI eliminates cycles, not staff. Leaders free their practitioners from cumbersome (yet necessary) tasks, like asset variant production, and redirect that effort to the kind of inventive and creatively impactful work that they were hired and prefer to do. - *Beginning* GenAI initiatives with upfront governance at the tool, process, and value orchestration level - A key differentiator of Firefly is transparency and explainability of their training imagery (public domain, licensed copyrights) - A “ready, fire, aim” approach can easily leave orgs on the wrong side of legal actions while developing use cases with cloud costs that exceed business value. - Shaq is a waaay more entertaining DJ than I could have imagined. Haters are welcome to fight me on Reddit. - Always excellent - the event coordinators, the AV staff, the ground crews, and everyone who brings our meals, serves the last drink we probably don't need, and who clean up after us. - Something to think on or ignore: Aside from aiding the Lanyard Industrial Complex, the value of getting together is to build business and relationships. Our competition is also our community, our customers are more than currency, and we’re all just folks trying to find their way through the casino ;) Here's to navigating the journey with kindness and collaboration.#Innovation #Creativity #DigitalTransformation #AI #AdobeExperienceCloud
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Great question from Brent Hodgins for Chris Duffey. When #Adobe says #GenAI is making users more creative, what does that mean and how is that quantified? "Adobe is user zero of their products. They are using Adobe products to build and market the Adobe products. How many speed bumps can we remove? Have we embedded enough intelligence to learn the user and their needs? An easier metric would be speed and efficiency. What we’re measuring when we say that #GenerativeAI makes people more creative is effectiveness. Is the result or output exceeding the expectations of the campaign?" #marketing #artificialintelligence #MirrenAI #AgencyLife
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Customer centric and success obsessed Account Executive at AvePoint | Well versed in SaaS, IaaS, iPaaS, Cloud, cybersecurity governance & compliance, AI/ML and emerging technologies
Advancing Personalization with Adobe: Integrating Consent Management Rakhi Patel, Adobe's product manager, discusses the power of unified customer profiles enhanced by proactive consent and preference management. Learn about Adobe's unique source connectors, especially with OneTrust, and how this partnership facilitates streamlined workflows and precise personalization for marketers: https://lnkd.in/gbHqTx6Y #AdobeInsights #ConsentManagement #OneTrustIntegration
Advancing Personalization with Adobe: Integrating Consent Management
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