Rain the Growth Agency’s Post

Some fun stats on these 'Silver Streamers': - Consumers aged 50 and above are rapidly changing the way they watch television, expanding their use of streaming platforms so they can enjoy entertainment on their own schedules. - TV consumption is often exploratory, as six in 10 consumers 50-plus say they often turn to their favorite streaming services or networks just to see what’s on. - A majority of 50-plus households currently subscribe to one or more major streaming services. In all, two-thirds of 50-plus households (65%, or nearly 43 million) do so. In the past year, these households have driven significantly more subscription growth for major streamers than younger households, a trend that’s expected to continue. - Since the pandemic, 15.3 million more 50-plus households subscribe to one of the top three streaming services — more than three times the growth among 18-49 households, according to MRI-Simmons Winter 2023 and GfK MRI Fall 2019 data. And in the past year, 50-plus households were responsible for half or more of the net growth in new subscriptions for seven of eight major streamers.

#Mythbusters: Gen Z and baby boomers may seem like polar opposites, but there are unexpected similarities and opportunities for brands. Check out his insightful piece by Ogilvy Consulting’s resident Gen Z expert Reid Litman via Ad Age below. #weekendreads #genz #boomers #TeamOgilvy

Baby Boomers comprise almost 21% of the US population and own half the wealth of America, roughly $78.1 trillion. Undeniably, they are a major factor in the US economic landscape. Marketing to Baby Boomers is a viable strategy for businesses. How does one engage with them using humor? Consider this: https://lnkd.in/gnprxH-S #babyboomer #marketingtobabyboomers #humorandmarketing

💥 Baby Boomers have a significant influence on the market, and companies must adapt, focusing on strategies that prioritize trust, personalized experiences, and quality. 🤔 But what media do Baby Boomers trust the most? The answer lies more in reliability and established credibility than in novelty. 🏆 Click the video for more! 📹 #BabyBoomers #MarketingEvolution #BoomerTrends #BoomerGeneration #MarketingStrategy #MediaPlanning #InternationalAgency #MediaPlanningAgency #Anima

Baby Boomers comprise almost 21% of the US population and own half the wealth of America, roughly $78.1 trillion. Undeniably, they are a major factor in the US economic landscape. Marketing to Baby Boomers is a viable strategy for businesses. How does one engage with them using humor? Consider this: https://lnkd.in/g6rZPgn9 #babyboomer #marketingtobabyboomers #humorandmarketing

Are Gen Z Setting the Standard in Preventative Health? Why are Millennials and Baby Boomers so captivated by Gen Z? Is it because they've learned from our mistakes, or perhaps because they represent the children of the Baby Boomers, embodying everything we wished we were? As a Millennial, I can't deny my curiosity whenever I stumble upon an article or social media post about what Gen Z is advocating—from fashion trends to social behaviors. While these insights may not always change my habits, they certainly keep me intrigued, preventing me from feeling outdated prematurely. Read further...https://lnkd.in/eir2BdPq

🧓👴 Silent Generation vs. Baby Boomers! 📺📰 We’re kicking off our generational deep dive with two powerhouse groups that helped shape modern consumerism! 💡 From the tradition-loving Silent Generation to the revolution-ready Baby Boomers, we’re uncovering the stats, media they trust, and the brands that know how to speak their language. Whether it's newspapers or TV for the Silents, or radio and early internet for Boomers, understanding what resonates with these groups is key to nailing your marketing strategy. 🔑 Get ready to bridge the generational gap! 💥 #TalkNBoutMyGeneration #SilentGen #BabyBoomers #TheCreativeBar #marketingtips

As a marketer, it’s always interesting to see how different generations engage with brands. Our latest post breaks down the Silent Generation and Baby Boomers—two groups that continue to shape consumer trends. Definitely worth checking out if you're curious about how these generations connect with media and brands. https://lnkd.in/g33FPqdA

🌟 Join us as we delve into the unique bond shared by Baby Boomers, navigating the journey of aging together. Discover the truth about aging and the challenges we face as we grow older. Gain valuable insights and wisdom from our exploration of Baby Boomer stats. Tune in to our Wednesday wisdom sessions for a deeper understanding of the aging process and the strength of unity among Baby Boomers. Learn more: https://lnkd.in/dDdArvNS _ #BabyBoomerStats #WednesdayWisdom #WinWinWomen

In 2023, the entire generation of Baby Boomers reached 59 years of age or older. By 2030, they will be 65 or older. Industries across the board are facing the loss of subjective and informal knowledge gained through personal and professional experience, along with unwritten tribal knowledge (such as product or service information) that exists in the minds of only a few employees. Failing to transfer this institutional knowledge causes gaps in quality, productivity, customer service, and relationships. People have been talking about this problem for years, but so far there have been few comprehensive solutions to the Boomer brain drain. Read our blog post (link in the comments) to learn how in-context simulations help companies capture and transfer tribal knowledge. #BabyBoomerBrainDrain #TribalKnowledge #Simulations